Cloud services help boost new consumption 云上文博会促进文化产品新消费

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THE 18th China (Shenzhen) International Cultural Industries Fair (ICIF) launched five cloud services — cloud opening, cloud exhibition halls, cloud business promotion, cloud contract signing and cloud big data on its cloud platform to boost new consumption in the cultural industry.

The cultural fair, which officially kicked off yesterday, also upgraded its online exhibition and transaction system and added an online international hall to showcase cultural products displayed at the fair to visitors at home and abroad.

A screenshot of the mini program of the ICIF "文博会+".

The ICIF will hold a series of activities simultaneously online and offline to jointly explore the cultural industry’s development trends and to promote the signing of cooperation programs.

Excellent cultural projects and innovative cultural achievements from national key and leading firms are being exhibited at the fair’s offline main venue at the Shenzhen World Exhibition & Convention Center in Bao’an District.

Over 70% of leading companies in the cultural industry like China Hualu Group Co. Ltd., previous winners of the national top 30 cultural firms title including Yuewen Group and over 100 listed enterprises involved in culture-related businesses have participated in this year’s ICIF as exhibitors.

Moreover, over 40% of cultural products and projects on display this year are on show for the first time at the ICIF. It is also the first time for organizations such as the National Copyright Administration and China Culture Data Exchange to attend the cultural fair, according to the organizers.

Editor/Kang Wei

WeChat Editors/Lin Lin, Helen

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