Bartisans: Claudia Masüger of CHEERS
This month, we talk with Claudia Masüger of CHEERS, the Beijing wine shops that make great wines – and parties – available to all.
How long have you been working at CHEERS, and what is your exact role?
I am the founder and CEO of CHEERS, and our company is five years old.
What’s your favorite event CHEERS has ever done?
Every year in April we celebrate our Birthday in our Gulou Store – those parties are legendary!
Do you have a favorite CHEERS Wine?
For a summer afternoon, I would definitely go with Foral Lisboa White. It’s a wonderful, refreshing white wine from Portugal. In the vineyard there, they have discovered dinosaur bones, and therefore if you drink the wine, you drink a part of history.
What kind of wine would you recommend drinking during the upcoming autumn months?
For those many dinners coming up in autumn, I would go with gold-medal winner Jumper Malbec from Argentina. It’s full-bodied, and the taste of blackberry and plum goes perfectly with beef, mutton and other richly flavored dishes.
What’s the best part of working at CHEERS?
The people! CHEERS is my life, and our community is my family. I love it so much.
What’s something you’re cheers-ing to this Fall?
I CHEERS to happiness, love and good wine.
CHEERS, locations throughout the city; for more info visit CHEERS online at www.cheers-wines.com and on social media at www.facebook.com/CheersWines
CHEERS (Centra Park ):101, Building 22, 6 Chaoyangmenwai Jie, by Jintong Dong Lu(136 1133 4073)
Cheers (Wudaokou):1F, Huaqing Business Center, Wudaokou, Haidian District, Beijing 海淀区五道口华清商务会馆1层底商(8286 6050)
Cheers (Sanlitun):102-6, Building No.29, Sanlitun Lu, Chaoyang District Beijing(100m north of 3.3 Building) 中国北京市朝阳区三里屯路29号楼6门102室 (三里屯3.3大厦同侧向北100米)(6417 1796)
Cheers (Jianguomen): 12-153 Jianguomenwai Diplomatic Residence Compound, No1. Xiushui Jie, Chaoyang District Beijing 北京市朝阳区秀水街1号建国门外外交公寓12号楼153室(400 00 555 00)
Cheers (Xizhimen):North Xizhimen Street, Haidian District, Beijing No. 43 西直门北大街43号(首钢国际大厦街对面)（400 00 555 00）
Cheers (Renmin University)： 47 North Third Ring West Road (Near Renmin University Metro Station) 海淀区北三环西路47号 (近人民大学地铁站)（6261 7198）
Cheers (Silk Market)： No. 14, Dong Da Qiao Road, Xiushui 2, Chaoyang District, Beijing 北京市朝阳区东大桥路14号秀水2号临38号（400 00 555 00）
Cheers (Ghost Street)： No.192 Dongzhimen Inner St., Dongcheng District, Beijing 北京市东城区东直门内大街192号（400 00 555 00）
Cheers (Shuangjing)：Shuangjing R&F City Unit C 6-07, Chaoyang District, Beijing 北京市朝阳区双井富力城C区商业6-07（400 00 555 00）
Cheers (Xinyuanli)：Shunyuanli Buiding No.13, Chaoyang District, Beijing 北京市朝阳区顺源里13号（400 00 555 00）
Cheers (Tuanjiehu)： 1st Rm from South, Bld. 5 Baijiazhuang North Street, Chaoyang District, Beijing 朝阳区白家庄北里5号楼南起第一间（400 00 555 00）
Cheers (Dengshikou)： No. 245 Dong Si Nan Dajie Dong Cheng District, Beijing 东城区东四南大街245号（400 00 555 00）
Cheers (Gulou)：245 Gulou Dong Dajie, Dongcheng 东城区鼓楼东大街245号
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