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博鳌声音: 阿里巴巴能在海外碾压亚马逊吗? | Alibaba VS Amazon in overseas market

CGTN CGTN 2022-04-27

https://v.qq.com/txp/iframe/player.html?vid=d03876xclzo&width=500&height=375&auto=0

Whose business model sells better overseas?

中国在过去十几年里创造了举世瞩目的电商奇迹。在线零售和物流的井喷式发展颠覆了传统线下销售模式,改变了全中国的消费习惯。但是各大电商巨头仍在不断寻求新的突破口和发展机遇。马云在阿里巴巴澳洲总部成立仪式上就说到他相信全球化,也在努力参与和促进全球化。但与此同时大洋彼岸的另一电商巨头亚马逊同样在国内需求饱和的情况下企图在海外市场实现新增长。


那么问题来了,一个是自成一体的电商王国,一个是服务中小企业的开放式生态系统,阿里巴巴和亚马逊谁在海外市场能更胜一筹?

The names at the front of the global e-commerce queue both start with A: Alibaba and Amazon. 


Comparisons between the two online giants have swelled since Alibaba's 2015 IPO in New York, as people look to set up an Alibaba vs Amazon face-off.


At the Boao Forum for Asia, CGTN took the chance to ask some of the guests to share their thoughts about the battle for the two e-commerce tycoons. 

What you need to know about Alibaba and Amazon

Amazon basically earns bucks from channelling sales through its site, under its own name. Alibaba has two principle sales sites - Tmall is similar to the Amazon model, whereas Taobao makes money mainly from allowing others to sell in its open online marketplace and taking a cut.


"The difference between Amazon and us, is Amazon is more like an empire — everything they control themselves, buy and sell," Jack Ma, founder and chairman of Alibaba Group, told US media at this year’s World Economic Forum in Davos, Switzerland.


"Our philosophy is to empower others to sell, empower others to service, making sure the other people are more powerful than us."


In a January meeting with then President-elect Donald Trump, Ma promised to create one million new jobs in the US – definitely not by recruiting into Alibaba. 


Although the roadmap is not yet detailed, the vision is clear: hundreds of thousands of third-party sellers from the US would be provided with a platform to reach millions of customers in China, sending their wares and services across the Pacific.


Alibaba and Amazon, now with full market penetration in their home countries, are both seeking to expand their footprints further into overseas markets. Competition in Southeast Asia and the US is heating up.

Scan the QR code for more on Boao reports.

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