达沃斯啊达沃斯，请实现我的三个愿望吧 | Three Wishes for Davos

达沃斯，于我而言，不仅是个地名——瑞士的旅游胜地；也是一个能让我既兴奋又恐惧的名字。所以，达沃斯的魔法精灵啊，请实现我的三个愿望吧！

Davos -- a place in Switzerland, also a state of mind -- simultaneously exciting and frightening. So please, Davos Genie, grant me three wishes.

第一个愿望：请让我拥有分身术吧

To be in more places at the same time

今年的全球经济论坛将在5天时间里完成400场分会讨论。而我每天被安排了12个小时做电视连线和录播采访，还有新媒体直播和文稿。真希望拥有孙悟空的本事——抓一把头发吹一吹，就能变成几十个我。“甲我”能出现在每个会议现场；“乙我”把与大咖交流的工作给承包了；“丙我”负责跟台里联系；“丁我”搞明白热议话题；而“戊我”就替精疲力竭的我放声哭吧。

There are 400 sessions in five days. Each day, 12 hours of live crosses and pre-recorded interviews, live streaming and articles. One wishes for Magic Monkey's special powers, to be able to blow onto a handful of hair and clone dozens of identical selves – one to cover each venue; one to prowl the corridors and network and doorstop; one to liaise with HQ; one to make sense of it all; another one to cry in the toilet from exhaustion.

在脑子快要爆炸的时候（有时候是膀胱先说“我受不了啦”），我总会想想别人的行程来激励自己。某年车展上，我遇到了一位传媒“老江湖”，看了他的时间表之后，我就不再因为一天12个采访的行程呼天喊地了——他要采访60个人。毫无疑问，世界经济论坛的参会者们也跟我们相似，行程安排密集到抓狂。如果你动作不够麻利，他们的助理就直接发动“死亡凝视”了。

When the mind (and sometimes bladder) threatens to explode, it is always humbling to think about others' schedules -- one year at the auto show I ran into a veteran hack who showed me his crumpled timetable that stopped me griping about my 12-interview day: he had 60 people to talk to. No doubt WEF attendees have similarly maddening agendas and that's why their assistants give death stares if you're slow.  

第二个愿望：请让我拥有人脸识别的超能力吧

To know everyone's faces

今年的全球经济论坛参会人数创纪录——3000人。这其中大部分都是有头有脸的大人物（70位位国家和政府首脑，1900位企业高管）。诺贝尔奖获奖人，奥斯卡奖得主，超级富豪，世界规则制定者，生产、发明的产品改变了你我生活的商界传奇和科学家，带着宣言上台的新首脑，来这里拉大单的商业服务公司… 还有我，一个人脸和名字对不上号的我。

With record turnout of 3,000 people this year -- safe to say, most are big-wigs of some description (70 heads of state, 1900 business leaders). Nobel laureates, Oscar winners, gazillionaires, global order setters, entrepreneurial legends and scientists whose products changed your lives, new presidents with the tailwind of reform hopes, and every business services company serious about their billable--and you find you don't know who's who.

十年前，《终结者》电影就设计了机器人可以通过扫描，快速识别对方身份的技能。但十年后的今天，人类记者仍要靠视力和记忆力来记住站在面前的谁是谁，这真挺让人失望的。但这也成为推动全球经济论坛参会者多样化的一个原因。因为说实话，当你要辨认的目标人物不是“中年白人男子”的时候，看脸识人容易多了。

It's disappointing that decades after Terminator featured robots that can instantly detect your identity and characteristics with a scan, reporters still have to rely on eyesight and memory. Here's another reason to push for diversity in WEF attendees, because let's face it, it's easier to identify subjects who are not all middle-aged white men.  

可以来挑战一下。下图有四位CEO，你能把他们的照片和对应的姓名及所在公司连上吗？ 

Here's a challenge -- match the names and companies below with the photos.

第三个愿望：请让我知道应该问什么吧

To know what to ask 

想想你的终极偶像，想想三个很机智但没有被问过成百上千遍的问题。名气越大，出问题的难度就越大；公司越是杰出，能出的问题越是不好想。在为达沃斯之行提前“做功课”的时候，我一直奢望自己成为一个深度机器学习型机器人，能消化关于这个主题/行业/公司/国家的所有资料。

Think of your ultimate idol, think of three intelligent things to ask that haven't been asked a thousand times before. The bigger the celebrity, the harder it is. The more important the company, the tougher it is. Throughout my Davos-swotting, I wished I were a Deep Machine Learning Robot to digest everything ever written about the subject/industry/company/country.

采访艺术家和科学家，问题可以直截了当。但是面对那些习惯在政治和企业间游走的受访者，大众最想知道答案的问题，往往是他们最不想回答的问题，这时候措辞的拿捏就能决定采访的成败了。

For artists and scientists, one can be more direct. But for those used to dishing out corporate and political spin, the question everyone wants answered is what he/she least wants to respond to, so phrasing can make or break.  

除了事先安排好的采访，你还需要时刻准备着与大咖不期而遇。举个恰当的例子，当我与比尔·盖茨在他的酒店遇到时，我能想到的只有“嗨，比尔！”是的，这是精彩瞬间了。

On top of the scheduled interviews, one needs to be prepared to meet anyone at anytime. Case in point, when I ran into Bill Gates in Davos at his hotel, all I could think of was "Hi Bill!" Yes, a fine moment. 

如果你在达沃斯偶遇他，你会问什么？留下你的问题吧！（说不定我们就帮你问了）

If YOU cornered him in Davos, what would YOU ask? Leave your questions below.

下周（1月22日-26日），全球财经栏目还会为你带来以下精彩访谈：

https://v.qq.com/txp/iframe/player.html?vid=c0536ryyavg&width=500&height=375&auto=0

郝景芳，科幻作家、雨果奖得主 | Hao Jingfang, Sci-fi writer

李开复，创新工场创始人 | Lee Kaifu, Sinovation Ventures founder

谭向东，海航集团CEO | Adam Tan, CEO of HNA Group

Philip Campbell，《Nature》杂志主编 | Philip Campbell, Editor in Chief, Nature magazine

世界经济论坛的两位联席主席 | Two WEF co-chairs:

·Erna Solberg，挪威首相 | Erna Solberg, PM of Norway

·Chetna Sinha，印度曼德仕妇女信贷银行创始人&主席 | Chetna Sinha,  Founder & Chair of Mann Deshi Mahila Bank

Manuel Caldeira Cabral，葡萄牙经济部长 | Manuel Caldeira Cabral, Portugal's Minister of Economy

Chuck Robbins，思科公司CEO（科技和网络行业） | Chuck Robbins, CEO of Cisco

Ulrich Spiesshofer，ABB公司CEO（电力和自动化技术行业） | Ulrich Spiesshofer, CEO of ABB

Steve Schwarzman，黑石集团创始人&主席（资产管理和金融咨询服务行业） | Steve Schwarzman, Founder & Chair of Wall Street Behemoth Blackstone