七夕十二时辰：不需要“第二杯半价”的快乐
在大数据大行其道的今天，网友们常常通过微博热搜发现，自己在不知情的状态下，参与了一个又一个以亿为计量单位的大项目，但前几天的这个热搜，大概在扎心的同时又微妙地可以给人以安慰：
#中国单身成年人口超2亿#
而在这两亿多人中，有7700万人过着独居生活。
The number of single adults in China exceeded 200 million in 2018, of whom 77 million live alone, according to the Ministry of Civil Affairs.
单身人群的壮大不止在中国。据日本厚生劳动省“国立社会保障与人口问题研究所”发布的数据，早在2015年，日本的“终身未婚率”（到50岁都未结婚的人口比例）就达到了23.37%（男）和14.06%（女），刷新了历史记录。而在韩国，截至目前，家庭户主为未婚女性的有148.7万户，在近10年间增加了45.9%。
The proportion of single people is even more prominent in European and American countries. The number of people getting married in the UK has fallen to its lowest level in nearly 150 years. One out of three French households is single; in Berlin, 54 percent of the population is single.
而随着人口结构的变化，单身经济应运而生。
This new reality has given rise to "solo economy" as the consumer market adapts to changing demographics in China.
长久以来，“第二杯半价”都是商家惯用的营销手段，却让单身人群不时泛酸。这个七夕，让CGTN带你感受一下“solo”的快乐~
辰—执徐，蛰伏之物，而敷舒出。
7:00-9:00
宜|赖床
忌|不给“主子”准备早餐
现代社会里的单身，并不意味着形单影只：单身人群大大壮大了宠物市场。很多人表面只是普通白领，背地里在“铲屎”界却评得上高级职称，甚至年纪轻轻就已猫狗双全。
每天早上叫醒他们的，往往不是工作也不是梦想，而是家里饥肠辘辘的“毛孩子”。
自己可以天天减脂瘦身，它们个个养得膘肥体壮。猫粮狗粮是每月的固定开销，此外还要有零食、钙片、罐头、营养膏、磨牙棒，……
According to a 2018 data, the size of the pet market in China has reached 170.8 billion yuan, with a year-on-year growth of around 27.5 percent. From 2014 to 2018, the market has expanded over 1.5 times.
In 2018, the number of China's urban pet owner reached 73.55 million, year-on-year growth of more than 24 percent. The number of pet dogs and cats also increased from 87.46 million in 2017 to 91.49 million, and the consumption of single pet per capita is 5,016 yuan.
巳—大荒落，万物炽盛而出，豁然而落。
9:00-11:00
宜|通勤上班
忌|白日梦
七夕又不是法定假日，周三，记得按时上班。
究其根本，现代社会里越来越多的年轻人不愿意，或者说并不急着结婚，很大一部分原因在于社会的发展和两性地位的改变。
独立女性进入职场社会地位得到提升，不需要通过传统的婚姻和家庭获得稳定的生活。在物质与精神需求和竞争压力同步提高的今天，越来越多的年轻人，特别是女性，不愿意凑合着走入婚姻。
Remaining single is often less of a deliberate move than a reflection upon the fact that the urgency to get married has diminished in today's society, some experts say.
Owing to urbanization, women are receiving higher education and financial independence, reducing their dependence on men in marriages. The economic arrangement in modern society has already gone beyond the family-centric model rooted in the agrarian economy. Mass industrialization and machinery gave more women access to similar job opportunities available to men.
In many ways, women are more suited to the types of work of the modern era. As such, they tend to be repulsed by the "small miseries of domestic and private life" as penned by German philosopher Karl Marx.
戌—阉茂，万物皆蔽冒也。
19:00-21:00
宜|娱乐
忌|自怨自艾
晚高峰过去以后（也许还经历了“少许”加班时间
不需要迁就谁点菜的一人食餐厅，和不会经历大合唱或是被切歌的迷你KTV，影厅熄灯后不用考虑他人观影口味的泪点笑点，……如果你想，也可以花上两个小时为自己精心策划一次一个人的旅行。
那些收藏在“仅自己可见”里的随心所欲，都是生活中真实可感的小确幸。
A small cubicle, with a bowl, a pair of chopsticks, a dish and a spoon placed on the table – this is the most common layout of "solo-dining" restaurants nowadays. Originated in Japan, "solo-dining" can avoid tedious social activities, and allow single people to enjoy their dining alone.
The other beneficiary of "solo economy" is mini karaoke. These small glass-enclosed booths have been appearing in shopping malls across the country in recent years and offering an undisturbed space for the clients to indulge in their love of singing.
The rise of "solo-dining" and mini karaoke, is the portrayal of the younger generation's consumption habits – the purpose of consumption is pleasing themselves.
丑—赤奋若，气运奋迅而起，万物无不若其性。
1:00-3:00
宜|做自己
忌|百无禁忌
对于夜猫子来说，早睡？不可能的！没对象也要越夜越美丽。
酒精，零食，肥宅快乐水，护肤品……都是恋人。
打游戏，刷剧，看书，看动漫，网购……都是约会方式。
被工作占据了白昼的现代人迫切地希望在深夜寻回自己的时间——剥离为了在社会丛林里生存而披上的保护色，展露“真我”。
换上睡衣敷好面膜，工作中杀伐决断的一双眼睛为屏幕里的爱豆闪着星星；身着西装领带赚的钱，花在游戏皮肤上一样能获得真情实感的快乐。
Cosmetics spending accounts for 5 percent to 10 percent of single people's per capita disposable income, according to the "solo economy" thematic analysis report by Sinolink Securities. Meanwhile, paying for prepaid videos has become a consumption habit of many single adults.
Moreover, 72.5 percent of single people play video games, while 21.5 percent of them play for more than eight hours a day, data shows.
夜幕深沉，还在上夜班的小编赶着末班车送上今年的七夕祝福：
愿有情人金风玉露相逢，
单身者自由自在精彩。