With the title "Thank you for group buying Hubei's products," Chinese television network CCTV hold a non-profit campaign. The event is committed to stimulating demand for products made in the region and helping the place once hardest-hit by the pandemic tide over its difficulties. The campaign started with the first session of livestream on April 6, two days before Wuhan reopened, when another CCTV news host Zhu Guangquan teamed up with one of China's top livestreaming celebrities Li Jiaqi to promote 16 commodities via live broadcasting. The two-hour show hosted by the unique pair drew nearly 122 million views and 160 million thumbs-ups, yielding about 40 million yuan (about 5.7 million U.S. dollars) worth of local products. The nickname of the pair, a homophone of a British children's series "Peppa Pig," even became one of the most searched hashtags that day on Weibo, China's equivalent of Twitter. 继“小朱配琦”成功打响第一场“湖北农场品直播销售战”后，4月12日，“谁也无法祖蓝（阻拦）我夏丹（下单）”继续发力，由央视主播欧阳夏丹携手演员王祖蓝、蔡明，加上快手主播和十堰市副市长的参与，开启新一轮直播盛宴。 不同领域的嘉宾们利用各自优势特长吸引观众，辐射多个圈层，带货的同时巧妙融入文化元素，很好的平衡了新闻和娱乐感，带领当晚直播走向新高度。 直播期间，陆续有嘉宾加入，在评论区与网友展开积极互动， 不断刷新流量，最终卖出价值6100万的湖北产品，不仅实现经济效益，更发挥了极大的社会能量。 正如欧阳夏丹所言：“当你能力越强，会发现能对社会做的更多，体现价值更大，收获也更大。” 不少湖北网友也在直播间表示了感谢：“谢谢你们，为湖北带货！”On April 12, four days after the city of Wuhan in central China's Hubei Province lifted its 76-day lockdown, an unusual livestream went viral in China, attracting an accumulative total of 127 million views. The livestream also distinguished itself with approximately 61 million yuan (8.7 million U.S. dollars) worth of Hubei's local products sold in just two hours, hitting a record high among the live broadcasts that are intended to help restart the province after its months-long standstill. The two-hour charity livestream was held by a new pair of hosts, CCTV news anchor Ouyang Xiadan and Hong Kong actor Wong Cho Lam.The deputy mayor of Shiyan City in the northwest of Hubei Province, another two Chinese actresses and 66 sales influencers on Chinese video sharing platform Kuaishhou also joined the show to help boost the promotion. The show featured a total of twelve products, ranging from farm produce including the powder of kudzu vine roots and noodles made from sweet potato starch, to local specialties and bestselling foodstuffs like fried dough twists, Wolong rice crust and Hankow ErChang Soda. Star products such as hot dry noodles and peppery and spicy duck were sold out within seconds during the promotion. “湖广熟，天下足。” 疫情最严峻的时候，全国医护火线支援湖北让人动容，如今疫情逐渐恢复稳定，湖北经济亟待复苏。 作为我国有名的农业大省，湖北的农产品在全省经济中占据重要地位。受疫情影响，许多农产品销量受阻，陷入滞销困境。 为了帮助湖北重启，在中央指导组的直接推动下，多家央媒联合企业积极开展系列活动，加入助力湖北经济的行列。此次央视与直播平台合作为“湖北带货”，利用直播电商灵活性，借助流量与名人效应，有效弥补传统农产品营销和推广的短板，为传统农产品开辟更广阔的空间。
这次直播活动也是电商平台与媒体、企业、与政府合作互利的一次有益尝试，帮助湖北企业解决销售危机的同时，带领更多地方特产走向大众。 更多的公益直播卖货活动还在继续，谢谢大家湖北拼单！ Starting from late March, Chinese media and e-commerce platforms have made a slew of collaborative efforts to promote sales of overstocked produce in Hubei Province. Nationwide campaigns have thereafter witnessed a decreasing inventory of agriculture products like vegetables, eggs and fish. As the region endeavors to shake off the dust of the previous weeks with aid from the Chinese authorities, aside from boosting the livestream cooperation with media, e-commerce platforms alone have rolled out measures to assist the virus-hit region with healing its economy.