螺蛳粉一路火到了海外！出口额剧增

螺蛳粉是广西的一种传统小吃，如今它一路火到了海外！

据统计，今年上半年柳州袋装螺蛳粉出口额达到了750万元，是去年全年出口总额的8倍。

除了美国、澳大利亚和欧洲等传统出口市场外，袋装螺蛳粉还销往了新加坡和新西兰等新市场。为了迎合海外食客的喜好，当地螺蛳粉生产商在保证原有风味的前提下，尝试用牛骨汤来代替传统的螺蛳汤，并取得了良好的效果。

螺蛳粉是如何从街头小吃变成网红的？

一方面，疫情期间当地企业加强了产业化、规模化生产线建设，让街头小吃变成袋装速食；另一方面，相关商家也很注意和新业态结合，搞起花式经营，比如直播带货、跨界联名等等。

If asked to name the Chinese foods going global, you can't leave out Luosifen, or river snail rice noodles.

Exports of Luosifen, an iconic dish known for its pungent smell in the southern Chinese city of Liuzhou, registered remarkable growth in the first half of this year. A total of around 7.5 million yuan (about 1.1 million U.S. dollars) worth of Luosifen was exported from Liuzhou, southern China's Guangxi Zhuang Autonomous Region, from January to June this year. That's eight times the total export value in 2019.

In addition to the traditional export markets such as the United States, Australia and some European countries, shipments of the ready-to-serve food were also delivered to new markets including Singapore, New Zealand and Russia.

From local snack to online celebrity

Originating in Liuzhou in the 1970s, Luosifen served as a cheap street snack that people outside of the city knew little about. It was not until 2012 when a hit Chinese food documentary, "A Bite of China," featured it that it became a household name. And two years later, China had the first company to sell packaged Luosifen.

The development of the internet, especially the boom of e-commerce and Mukbang, has brought Luosifen fervor to a new level.

Data from the Liuzhou government web portal show that sales of Luosifen reached over 6 billion yuan (over 858 million U.S. dollars) in 2019. That means an average of 1.7 million bags of the noodles were sold online every day!

Luosifen often shows up in videos by food bloggers and Mukbang uploaders. One of the most influential is Li Ziqi, who has 11.4 million subscribers on YouTube. Her video of how to make Luosifen has gained more than 42 million views on the website.

Meanwhile, the coronavirus outbreak has advanced online sales of the noodles as more people have to make food at home instead of hanging out for snacks.

To meet the large demand for Luosifen, the first Luosifen industry vocational school opened on May 28 in Liuzhou, with the aim of training 500 students a year to become specialists in making and selling the products.

"The yearly sales of instant pre-packaged Luosifen noodles will soon surpass 10 billion yuan (1.4 billion U.S. dollars), compared with 6 billion yuan in 2019. Daily production now is more than 2.5 million packets. We need a large number of  talents to develop the industry," said Ni Diaoyang, Liuzhou Luosifen Association chief, at the opening ceremony for the school.

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