吃播，英文叫“Mukbang”，意指网络博主直播自己的吃饭过程。 近年来，吃播在网络上收获了大批拥趸。 在吃播中，有一类“大胃王吃播”通过吃超大分量的食物来吸引观众。 但背后的真相却是，他们为了获取流量，假吃或是在吃播结束后催吐。这种畸形的“大胃王吃播”曾红极一时，最近却备受争议。 screenshot from YouTube 近日，央视批评“大胃王吃播”，称部分“大胃王吃播”哗众取宠，严重浪费粮食。 “大胃王吃播”被点名后，微博、抖音、快手等平台陆续发出声明：拒绝浪费、合理饮食，将对运用假吃、催吐等手段直播的博主采取一定的措施。8月12日，一些“大胃王吃播”的作品被平台清除、账号也被封禁。 Mukbang, or online eating shows, originated in South Korea and gained popularity globally via video streaming platforms but they required a large quantity of food. Nowadays, Chinese video streaming platforms are taking steps to regulate online eating shows and many state media platforms started following President Xi's command to end food waste. The #Clean Plate Campaign# went viral on social media platforms after President Xi highlighted that the pandemic had "set the alarm" on food waste. Catering associations in more than 18 provinces have also joined the campaign to eliminate food waste. 各地出新招专治浪费 为了推动大家养成节约意识，各地学校食堂、餐馆饭店也“各出奇招”，花式促“光盘”。江西理工大学的食堂近期推出了“光盘”奖励措施，同学们达标即可兑换水果。 The canteen at the Jiangxi University of Science and Technology recently launched the #Clean Plate Campaign# incentive scheme. Students who eat everything on their plates could be awarded fruits. 杜绝“舌尖上的浪费” 甘肃省烹饪协会、省饭店协会、省陇菜协会日前联合发布《关于坚决制止餐饮浪费行为倡议书》提出，杜绝“舌尖上的浪费”从餐饮企业及每个人做起。倡议“适量点餐、剩余打包”，提供“半份半价”服务。 In Gansu, the food and catering association suggested consumers order a reasonable number of dishes, and packed the unfinished food. 浪费要“惩罚” 自助餐厅一直以来都是浪费的“重灾区”， 在自助餐厅，许多人都会有“饿着扶墙进，撑着扶墙出”的心态。 餐费固定的模式，也导致了消费者肆意拿取食物。 针对这种情况，重庆一景区的一家自助餐厅为了避免浪费，规定如果顾客盘中剩余菜品超过50克，需要加收10元/人的费用。 Cafeterias have long been places where food waste is more severe. Buffets are another example where people fill their plates without hesitation and no concern about eating or not. Chongqing is addressing this problem by creating additional rules. If the customer has more than 50 grams of food left on the plate, an additional charge of 10 yuan per person will be applied. 网友也响应社交网络上的号召，秀出了自己#光盘行动#的作品。 On social media, netizens have been calling people to action and showing their clean plates to motivate more people to leave their glutton behavior behind.