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《传家》系列丨从一滴水到满城香 探秘“无法复制的天然”

四川日报 2022-05-12


“外国朋友不容易啊,
想要了解四川美酒,必须先喝上几两!”

“没想到,泸州老窖1573国宝窖池群
竟然明代就诞生了?”

“两位白酒体验官的闯关路,
感觉悬吊吊的喃……”


"It's really challenging for foreigners to understand Sichuan baijiu. They really have to try its flavor for themselves first!"

"I didn't expect that the Cellars of National Treasure 1573 had already appeared as early as the Ming Dynasty!"

"The two guests' adventures are full of uncertainties, and it's hard to say they'll get through..."


《传家》是由四川国际传播中心打造的一档聚焦中国人生活智慧和处世哲学的文化科普类网络综艺,第一季就把川酒代表之一——泸州老窖作为主角,走进中国酒城泸州,开启了一段“24代酒香奇幻之旅”!首期节目《酒·城 穿越古今》推出后,网友们纷纷留言,表示不仅get了许多白酒小知识,还为主播的“闯关”路担心起来!别急别急,第二期节目这就来了!


Legacy, a popular web variety show that shares Chinese culture by depicting Chinese people's ordinary lives, presenting their wisdom, thoughts, and philosophies across the ages, has been officially launched on its global release date. The first season mainly sheds light on Luzhou Laojiao, one of the classic varieties of Sichuan baijiu. Taking liquor as its protagonist, it wows the audience with a fascinating journey in the renowned Chinese liquor city Luzhou through exploring the secret of the aroma of baijiu inherited for 24 generations. After the first episode A Tale of Liquor and City: Travel Beyond Time was released, we've received tons of comments from our audience telling us that the show's quite educational as they've learned a lot about the Chinese baijiu and even felt a little bit worried about our two guests! Easy, friends, here comes our episode two!


在首期节目中,两位白酒体验官接收到了神秘任务——探寻好酒密码之“我从哪里来”,就此正式开启此次“24代酒香奇幻之旅”。好酒的密码是啥?水和酒又有哪些关系?两位主播是否能完成任务?1月6日,《传家》系列第二期视频节目《酒·源 水泉必香》重磅来袭,守更的观众们久等了!

In the previous show, the two guests were given a mysterious task of finding the key to fine liquor by seeking the answer to the question, "Where am I from?" From there, they join to embark on the fascinating 24-generation baijiu journey. What exactly is the key to fine liquor? Does water have anything to do with baijiu? Can these two challengers complete the task? On January 6, the second episode of Legacy series, Liquor and Aqua: The source of Fragrance, is coming soon. We promise it will be worth the wait!


一杯好酒,必然是离不开优质的水源。在白酒业界流传着这样一句话:水为酒之血,血为酒之骨,粮为酒之肉。

Water affects the quality of baijiu and fine baijiu must be brewed with good water source. An old saying in the Baijiu industry goes: "Water is the blood of baijiu, vinasse is the bones, and grain is the flesh."

泸州,位于沱江和长江的交汇处,其特殊的地理位置孕育出了“无法复制的天然”。本期节目中,四川国际传播中心双语主播林嘉薇和海外传播官罗昂踏上了寻水之旅,通过走访沱江和龙泉井、对话“水源守护者”等,探寻醇香之来源。当然,想要找到中国知名白酒的“源头”,肯定不是一件容易事!这期节目中,两位主播也是经受重重“考验”,回答问题到“头秃”!戳视频,看从一滴水到满城香到底有哪些学问!

Situated at the intersection of the Yangtze River and Tuojiang River, Luzhou has produced its own natural taste of baijiu based on the distinct geographical location. In this episode, SICC bilingual anchor Lin Jiawei and the foreign traveler Luo Ang will set off to search for fine baijiu’s local water source through visiting the Tuojiang River and Longquan Well and meet with the water source's "guardian." Yet, finding the water source of China's famous baijiu won't be a cakewalk! This time, our two guests will also confront many knotty tasks. Click on this video to learn some genuine knowledge about transforming water into savory baijiu!


《传家》涵盖历史篇、水源篇、师徒篇、窖池篇及酿酒篇等5期主题,两位白酒体验官将通过实地走访、劳作体验、“拜师”学艺等形式,深入了解四川白酒背后的历史底蕴、匠心匠人和代代传承之路,以中西不同视角感知、讲述、推介四川白酒文化。

Legacy series plans to reflect the authentic Sichuan baijiu culture and tackles the five main themes, including the history of baijiu, water sources, apprenticeship and inheritance, liquor cellars, and baijiu-making techniques. Through on-site visits, one-of-a-kind liquor-making activities hosted by experts, and short "apprenticeship" games, our two guests gained insights into the historical heritage and craftsmanship of Sichuan baijiu, which helped them perceive, interpret, and promote Sichuan baijiu culture from both Chinese and Western perspectives.


想知道两位白酒体验官的“24代酒香奇幻之旅”未来有哪些故事?《传家》将在四川国际传播中心海外媒体矩阵、川观新闻首屏及英文频道、四川日报微信等持续推出,敬请关注!

Stay tuned with our two guests and follow their adventures! Over the next six days, Legacy series will continue to be aired on SICC overseas media network, Chuanguan News front page and English channel, and Sichuan Daily official account on WeChat!

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编辑:朱轲瑶

责编:马艳琳

审核:姜明


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