Fish With You: Help Franchiees Increase Profit!

Fish With You: Help Franchisees to Increase Profit, Daily Store Revenue Increased by 15% Across the Nation| Hua & Hua’s Strategic Planning for F&B Creating Miracles Again!

In 2022, Hua&Hua created the 'Kiss Fish' Super Sign for Fish With You, universally recognized and effective for a century. The franchise model is to help franchisees make more money. Through Continuous Improvement, Hua&Hua continuously innovate, brainstorming ideas in-store, engaging with clients to execute campaigns for dine-in, delivery, group purchase, and other operational activities. This led to the highest record of a 59% month-over-month revenue increase for one of the outlets.

Through 7 empowerment conferences in 6 months, Hua&Hua guided franchisees to achieve comprehensive outlet implementation. Within a year, the stores nationwide experienced an overall 15% year-over-year increase in daily revenue.

In the second year of service, Hua&Hua propelled Fish With You to become the world's No. 1 Suancai fish store in terms of quantity. The stores have expanded to six countries worldwide, with over 2000 stores in operation.

1. The Two Key Success Factors of Fish With You: Product Model and Franchise Model!

Project Background

Fish With You is a Suancai Fish fast-food franchise brand. Established in early 2017, it transformed a traditional Chinese main course into smaller, quick meals, rapidly expanding through a franchise model from Beijing to New York, Dubai, Canada, and Australia. As of 2023, the global franchise stores exceed 2000, showcasing remarkable growth even amid the three-year pandemic, achieving a staggering 51% growth rate in store count, leading the entire Suancai Fish category and even the entire Chinese fast-food industry, becoming a remarkable 'flying fish'!

Why does this fish soar? After seven years of development, Fish With You possesses two major genes for success: the product model and the franchise model!

Product Model: Serving a traditional main course as fast-food!

Founder Wei Tongrong possesses 19 years of practical experience in the F&B industry, with three successful ventures in restaurant chain start-ups. In 2016, Miss Wei discovered a fish—Basa catfish, tender and boneless! She then chose a dish—Suancai Fish, a popular Sichuan and Guangzhou dish loved by the masses, and Fish With You brought this traditional main course to the table of fast-food restaurants!

In the stores, precise standardized procedures are followed. From pouring the broth, adding fish slices, cooking vegetables, to adding sauces. It takes just 3 minutes per serving, a splash of hot oil, a Suancai Fish is ready. She also transformed the traditional flavors like Laotan Suancai Fish, Sichuan Pepper Suancai Fish, Tomato Fish, and Spicy Suancai Fish into hit products popular for seven years. She even transformed traditional restaurant dishes like Water-Boiled Beef, Spicy Blood, Roast Duck, and Grilled Fish into fast food, gradually expanding the product range, solidifying the strategy of main course in fast food style.

Franchise Model: Erecting High Entry Barriers with Cost Advantage!

As more stores open, the more products are sold, resulting in lower costs. Lower costs enable the opening of more stores, generating profits with economies of scale. A mature supply chain leads to lower price, forming a mature business model. Moreover, the greater the scale of cost advantage, the higher the entry barriers.

The standardized product model and the franchise model, leveraging economies of scale for cost advantages, form a mature business model. By 2021, Fish With You had 1200 stores nationwide. In November 2021, the founder Miss Wei, visited Hua&Hua and promptly signed a 3-year service contract. When asked what issues she anticipated Hua&Hua to address, Miss Wei replied succinctly: 'help franchisees to increase profit!'.

B2B businesses acquire other businesses as clients. For B2C, they acquire costumers. Thus, a soul-searching question arises: 'Is the cost of acquiring new clients increasing or decreasing?' The general response tends to be: 'It's certainly increasing!'.

Hua&Hua advocate 'please the near and the far one comes'. The client acquisition cost for any business should ideally decrease over time. If your client acquisition cost keeps rising, then something is amiss. Why? Because the longer you are in the business, serving a larger customer base results in repeat purchases and referrals. Eventually leading to a point of effortless client acquisition. Prosperity in business extends far and wide, yielding abundant wealth. This is the natural and inevitable law of successful business management!

Miss Wei deeply understands this principle. As a franchise chain, improving operations, empowering the brand, and supporting marketing efforts in existing franchise stores are the key. When existing franchisees make profit, they expand to second and third stores and recommend new franchisees to join. Prospective franchisees witnessing profitable stores are more confident. Hence, Fish With You and us have established a unified goal—make every Fish With You store profitable!

Therefore, upon taking on the Fish With You project, alongside introducing the creative Super Sign, we immediately delved into the front line.

2. Starting Small, Continuous Improvement

Two Stores in Shanghai Saw Daily Revenue Increases of 42.64% and 22.11% Respectively.

Chain stores are the replication of standardized individual stores, and a profitable store is pivotal for chain expansion. The core of chain development lies in the profitability of individual stores and the ability to expand the chain. How do we enhance individual store profitability? We employ Hua&Hua's third core technique: Continuous Improvement. The project team visits stores, studies their business, comprehends their operations, devises enhancement plans, executes them in the stores, and tests their effectiveness.

Hua & Hua's Continuous Improvement Method

Continuous Improvement emphasizes starting small, accumulating small improvements into a significant one, essentially embodying the 'Reverse Heinrich's law.' Heinrich's law, proposed by the renowned American safety engineer Heinrich, is also known as the 300:29:1 rule. It suggests that for every 300 potential hazards, there's a likelihood of 29 minor injuries or failures, and one severe injury or fatality. The 'Reverse Heinrich's law' suggests that for every 300 minor improvements made, there could be 29 major improvements, leading to one significant improvement. Seizing immediate opportunities for small improvements can yield tremendous value.

We have implemented our Continuous Improvement techniques into the Fish With You project and selected two stores in Shanghai (Wanda Store in Jiangqiao and Jinhai Road Store) to start enhancing store revenue from the ground up."

It's not about conducting surveys, it's about experimenting directly and getting hands-on.

We stand outside the store, observing the reactions of customers passing by. If they leave, we ask them why. We remain steadfast near the cashier, noting the duration of orders, documenting the questions asked by customers during ordering, and summarizing the most frequently asked questions. Additionally, we quantify the observed reality by counting heads outside the store, recording the quantities of three different customer groups based on the foot traffic funnel model:

1) Passer-by: The total number of people passing by the store.

2) Attention: The number of individuals passing by the store whose gaze or attention is directed towards the store.

3) In-store Traffic: The number of people entering the store and making purchases.

Based on the data mentioned above, we can calculate two essential conversion rates: attention rate and in-store conversion rate. During our store observations, we identified two areas for continuous improvement (actual situation):

Genjitsu 1: Low Store Visibility

1) The branding information of Fish With You stores is not prominent, with limited and less noticeable promotional materials.

2) The existing materials lack attractiveness and fail to captivate consumers, resulting in many customers passing by without noticing the store.

Genjitsu 2: Low Ordering Efficiency

1) The most common question customers ask during ordering is, 'Which dishes are spicy, and which ones are not?' It's challenging for them to discern the spiciness level from the menu. Moreover, we noticed that 'spiciness' is the primary concern for customers while ordering.

2) Customers find it challenging to match prices with menu items, often needing to read the menu repeatedly and sometimes asking the staff for specific prices.

3) Choosing complimentary side dishes causes indecision for customers, leading to significant time wastage in this aspect.

4) The hit product Spicy Suancai Fish is often mistaken as a promotional visual, resulting in frequent missed orders.

The observations mentioned above are part of Hua & Hua's 3 Gens Principle, which also includes Genba and Genbutsu, (actual place, actual thing) crucial indicators to document while observing stores.

Genba: We walked around all surrounding stores within a 1km radius of the main store to understand the competitive environment, identify competitors, and trace the flow of customers to ensure a holistic grasp of the store's surroundings.

Genbutsu: We categorized and summarized all materials inside and outside the store. Outside, there were a total of 3 items, insufficient and inconspicuous, lacking appeal to customers. Inside the store, there were a total of 12 items, unclear pricing information for dishes, excessive information hierarchy, lacking guidance, and directives.

Material Enhancement

Based on observations following the 3 Gens principle, and to ensure rapid execution in store improvements for Fish With You, we adhere to three fundamental principles in material design: cost-effectiveness, simplicity in execution, and rapid effectiveness.

1) Illuminating the Exterior, Inviting Customers Naturally

a. Unfurl a banner, signal a significant event. Prominently showcase the flagship product, the ¥33 Laotan Suancai Fish, emphasizing presence across 1500 stores nationwide. This display demonstrates brand strength, fostering user trust.

b. Differentia Items, Clarifying Purchase Rationale. Differentia Items with the primary selection logic between spicy and non-spicy options, reducing the decision-making cost for customers. Distinctively separate the spicy and non-spicy sections, everyone can swiftly order what they love!

c. Displaying Dishes with Glass Stickers, Issuing Purchase Instructions. Use glass stickers to showcase products, enabling customers to decide what to order as soon as they approach the door.

d. Highlight 2 Free Offers to Prompt Customer Entry. Display information about free rice and free side dishes on illuminated signs hung at the entrance. This way, passing customers can easily see and directly decide to enter and try.

2) Menu: Straightforward Logic, Order Completed in 60 Seconds!

Undoubtedly, the most crucial material within a restaurant is the menu, directly influencing the ultimate goal of 'customer purchase'. Thus, it's vital to clarify the primary purpose of menu design: improving order efficiency and increasing average spending per pax. The logic behind menu design is to establish the logical framework for customers to swiftly complete their orders based on the choices we provide.

a. Step-by-step Ordering: Aid customers in organizing their thoughts while ordering.

b. Differentiate Taste with Colours: Instantly distinguish spiciness levels, aiding customers in choosing their preferred taste—'Spicy' or 'Non-spicy.'

c. Designating a 'Top Picks' Section: Provide customers with a purchasing guide, encouraging orders based on popular choices.

d. Highlighting Product Features: Offer purchase rationales for customers.

e. Clear Price-to-Item Correspondence: Reduce price inquiries, speeding up purchase decisions.

f. Ranked Complementary Side Dishes: Guide customers to follow the majority's choices, eliminating indecision.

g. Snacks and Beverages as Final Choices: Provide more options and increase the average spending per customer.

Even the TV menu has been designed following the same ordering logic.

After Continuous Improvements, the overall image of the stores, both inside and outside, underwent a complete upgrade. Not only that, but two key metrics—customer footfall and revenue—also experienced significant changes. The footfall at Wanda Store in Jiangqiao, Shanghai, and Jinhai Road Store in Shanghai increased by 1.32 times and 2 times, respectively. As a result, revenue surged by 42.64% and 22.11% at these locations!

Mr. Dong, the owner of the Jinhai Road Store in Shanghai, expressed: 'I hope every day moving forward can be like this. I wish all franchisees could experience this, everyone smiling and making good money.'

3. Super Sign 'Kiss Fish' Super Storefront Radiates Super Energy!

Globalization of a brand equates to the globalization of culture. Hua&Hua leverage their global brand expertise to serve the global expansion of Fish With You. A brand capable of opening ten thousand stores must be one that's universally recognized, suitable for all ages, and enjoyable to discuss. This is where Hua & Hua's Super Sign comes into play, serving its core purpose.

Leveraging the Brand's Relevance, Crafting the 'Kiss Fish' Super Sign.

The creation principles behind Hua & Hua's Super Signs: one is strong relevance, and the other is dramaticity. Harnessing the innate brand drama to ensure that it's strongly associated with the brand itself. For instance, Tmall's cat symbol aligns with Tmall's name, creating relevance. Conversely, JD.com's dog symbol lacks relevance with JD.com.

In the case of Hua & Hua's Super Signs, apps like Qimao Free Novel and Fengmao Grilled Skewers exhibit relevance. The Super Sign for Qimao features a number 7 shaped cat, while Fengmao's symbol showcases a skewer with six eyes, establishing relevance that fosters stronger associative memories. Beyond relevance, it's crucial to exploit the inherent theatricality of the brand, leaving a lasting impression that's instantly memorable.

Fish With You—what's relevant? It's the fish. Thus we depicts two fishes. Consequently, we identified a pair of globally recognizable 'Kiss Fish', forming a proprietary creation where two fish are depicted kissing. This pair of Kiss Fish fully embodies the innate dramaticity of Fish With You.

Fish With You stores have become scenic spots for wedding photoshoots, symbolizing a culture of love.

The Kiss Fish Super Sign of Fish With You, alongside the super avatar, mutually complement each other. A pair of Kiss Fish avatar has emerged, appearing together intimately, representing companionship. Where there's an atmosphere, there's business! The Kiss Fish avatar serves as a golden asset for store traffic, equivalent to a staggering 100 million in advertising value.

Use colors like soldiers, the use of color is a crucial brand asset for Fish With You. Opting for the color with highest saturation, orange, and complementing it with Klein Blue enhances the store's fashionable appeal. In first-tier cities, it's the go-to fast-food joint for white-collar workers. In emerging markets, it's where trendy youngsters gather for meals, becoming a sought-after fashionable fast-food spot.

Super Sign & Brand Name Merge for Dual Energy Release.

Our design aims to mirror reality, accurately portraying a pair of Kiss Fish. Integrating the brand name into the fish's body unifies them, facilitating consumer associative memories. Moreover, this combination maximizes the brand name's impact—vertically expanding to fill the signage and horizontally extending limitlessly, ensuring the signal's energy receives maximum amplification."

▲before

▲after

Shelf Awareness by Hua & Hua: where all creativity revolves around shelves, any place displaying information or products can be termed as a shelf. For Fish With You, the street becomes a shelf, and storefronts serve as packaging.

Preserving Brand Equity: 'Suancai & Fish' on the Storefront

Hua & Hua's enterprise sprite emphasizes integrity, sincerity and competence, while making ‘guide enterprises avoid detours’ as our mission. We never overturn everything a company has achieved just to showcase our creativity. Therefore, before initiating any creative process, one crucial preliminary step is our 'corporate treasure hunt'. During this process, we unearth the gems from the path of the company's success, polish them, and let them shine.

While crafting the brand slogan for Fish With You, we discovered the present slogan, 'Appetizing Suancai & Fish' is that gem.

1) 'Appetizing' is colloquial, stimulating appetite. During consumers invertiew, the most common description for Fish With You was appetizing, a colloquial and familiar term. Consequently, they naturally recommend this product to peers.

2) Occupying critical category keywords: Suancai & Fish. Linking the consumption demand of Suancai & Fish category with 'Appetizing' forms a strong association, capturing consumer attention and influencing their purchase decisions.

'Fish With You, Suancai & Fish'. This phrase succinctly conveys who I am and what I offer. We've decided to preserve this statement, accumulating it as a valuable brand asset.

One pair of Kiss Fish graces the storefronts of 958 new stores nationwide. Data analysis revealed that stores with new storefronts experienced a 13% increase in daily revenue compared to older ones.

Super Signs, Harnessing Super Omni-media.

Hua & Hua's media perspective classifies media into two categories: paid media and free media, termed as Omni-media, inherent media assets of the brand itself.

The takeaway bags of Fish With You serve as vital advertising space that can be effectively utilized. Considering a franchise store processing 200 takeaway orders per day, if this is developed as an advertising space, a customer who notices it might recall and place an order next time. Handling 200 takeaway orders per day, shuttling through peak periods in office buildings and residential areas, provides an exponential opportunity for communication.

When designing the takeaway bags, we adhered to the three realities principle, ensuring maximum exposure for 'Fish With You, Suancai & Fish.' Using the 'Kiss Fish' to draw attention, the design was printed and tested by holding it at a distance of 5 meters to ensure clear visibility and instant recognition."

Fish With You takeaway bags went viral unexpectedly in a TikTok video, with comments like 'That pair of Kiss Fish is so eye-catching' and 'there's a restaurant right under my building.' This unleashes the advertising effect of Omni-media.

Hua & Hua's creative design strives for a sense of mass appeal. Niches are bound to be limited; pinching the tip of the tower can't possibly cover such a vast market like China. In short, if you want to do big business, just look for Hua & Hua!

4. Marketing Coach, Internal Mobilization, All-Team Engagement.15% Increase in Daily Revenue Across Nation-wide Stores.

The Continuous Improvement plan for store enhancement and an eye-catching Super Sign have all been established. However, the toughest part arrives! Among 2000 Fish With You stores, over 1900 are franchise stores. The costs for new materials implementation and changing storefronts were borne by the franchise owners. Of course, Fish With You has laid out support policies to facilitate this. However, the pandemic struck again! Shanghai was under lockdown for 3 months, halting all progress in implementing these changes.

We conducted online seminars, such as the 'North China Franchisees Landing Seminar' and the 'Beijing Regional Franchisees Landing Seminar,' during the pandemic, urging franchisees to improve materials continuously and update storefronts. However, franchisees were hesitant to make decisions.

To get 2000 bosses to act, we need to lead by example!

After the pandemic eased, we immediately applied to Fish With You's East China branch for two store locations in Hangzhou to create model stores. Before the renovation, the project team, including partner, communicated with East China executives and store owners three times. Finally, the renovation plan for the model store was finalized."

Once the renovation plan was confirmed, the project team went all out, visiting the stores within two weeks to measure all the dimensions of the materials. They redesigned all the renovation materials, communicated with local suppliers, and ensured the rapid implementation of all materials at the stores. From finalizing the renovation plan to the installation of materials, the project team tracked the process closely, ensuring the high-quality creation of the model stores in less than a month.

1) Super Sign on the storefront: As this was the first store to implement the Super Sign on the storefront, Hua&Hua not only provided guidelines for the use of the Super Sign but also personally visited the client's designated storefront production factory to oversee the process.

2) Targeting the customer base at the entrance: The Xiaohelu store was situated in an education and training institution district. Observing that many customers coming to dine were families with children, we prominently promoted the 'Crown Tomato Fish,' a product loved by children, at the entrance. We created a catchy phrase: 'Kids love fish,' as a secret signal with parents and children passing by, providing them with a reason to buy and attracting them into the store.

3) Displaying two free offers at the entrance: Information about 'Good rice for free, free side dishes' was prominently displayed below the storefront, making customers feel like they were getting a deal and naturally enticing them to enter.

4) Improving the cashier area to enhance ordering efficiency: The cashier area is the primary promotional area for the store. We renovated the area beneath the cash register, creating an advertising space that displayed appetizing products from a distance, drawing customers in. At the cash register, based on the continuous improvement experience of the two Shanghai stores, we optimized the ordering logic for both the TV menu and the handheld menu to improve ordering efficiency."

▲Before

▲After

Flagship stores need to leverage the flagship effect. Hua & Hua, along with the East China Branch, organized an online live broadcast:

1) Preparing promotional posters and videos in advance, gathering franchisees online at a fixed time.

2) Transforming the stores into demonstration areas, presenting before-and-after improvements at every location, along with the reasons behind the changes.

3) Condensing the learning experiences into handheld cards, can't remember the live stream content? Take screenshots for later review.

4) Enriching the session with experiences shared by store owners and employees.

On December 5, 2022, the vice president and general manager of South and East China at Fish With You, Mr Lujun Liu, conducted a live broadcast of the 'Continuous Improvement Review of the Hangzhou Xiahe Road Store of Fish Together' on the official Douyin platform. The broadcast showcased a 58-square-meter store, detailing how it achieved a monthly revenue of 310,000 yuan, a profit of 110,000 yuan, a 102% year-on-year increase in daily turnover compared to the previous year, and a total order volume growth of 98.53%. On the day of the live broadcast, with Liu personally explaining at the store's location, marking the successful launch of the Hangzhou Xiahe Road store nationwide!"

Marketing Coach, 7 Empowerment Conferences, Operational Mobilization!

How can we impart experiential improvements to franchisees firsthand? Hua&Hua initiated an internal roadshow coaching effort, organizing 'Franchisee Empowerment Conferences' on a regional basis, radiating from core cities. During these conferences, Hua&Hua shared operational experiences in Shanghai and Hangzhou, detailing performance improvements in stores and packaging those experiences into standardized guide for franchisees to readily implement. This action reduced internal transaction costs by directly engaging with franchisees face-to-face, using facts, data, and demonstration sites, offering service rather than merely instructing them.

The 'Franchisee Empowerment Conferences' were successively held in East China, Shanghai, Central China, Zhengzhou, and Beijing, totaling 7 events. Franchisees collectively ensured the comprehensive implementation of ongoing material improvements, and various subsidiaries began employing the format of 'Empowerment Conferences' to visit stores, boosting franchisees' confidence!

During the lockdown period of the pandemic, Hua&Hua conducted Beijing Franchisee Landing Conference, North China Franchisee Landing Training Conference. Starting in September 2022, responding to invitations from various subsidiary companies, the following events were hosted Shanghai Franchisee Empowerment Conference, Hangzhou East China Franchisee Empowerment Conference, Central China Brand Empowerment Conference, Zhengzhou Central China Franchisee Conference, Beijing Regional Franchisee Empowerment Conference.

Seven Empowerment Conferences were conducted, collaboratively ensuring the comprehensive implementation of ongoing material improvements and storefront renovations with franchisees!

▲ Fish With You Franchisee Empowerment Conferences in Shanghai

▲ Fish With You Empowerment Conferences in Eastern China

▲ Fish With You Empowerment Conferences in Eastern China

▲ Fish With You Franchisees Empowerment Conferences in Beijin

▲ Fish With You National Franchisees Business Tour Sharing Session

Getting deeply involved with franchisees, allowing them to influence other franchisees. The 'Fish Together' Franchisee Committee came to Hua&Hua to learn and support neighbouring franchisees, which is a form of mutual support.

Statistical data from 2022 and 2023: National stores' comprehensive daily average revenue increased by 15% year-on-year!

5. Fish With You, Good Business Globally. Two Conferences A Year to Energize the Brand!

Hua & Hua's view on channel: Channels are not just distribution systems but also communities of shared life. They're not just distribution systems or interest-based communities but the organizational community that 'outside the system but within the structure' of a business. It's a unified and mutually dependent organization, a human organization unified in structure, falling within the scope of organizational behavior.

Gathering new and old franchisees through conferences can achieve organizational strategic consistency, ideological consensus, and cohesive action. Establishing key actions in the rhythm of Fish With You organizational activities.

On April 15, 2023, Hua&Hua facilitated Fish With You to hold the "Fish With You Super Sign Launch Event and Global Franchisee Conference" in Beijing, presenting the conference theme 'Fish With You, Good Business Globally'. Five hundred franchisees, along with over 100 headquarters and branch employees, came together to witness the global debut of the brand-new Super Sign and super Avatar!

Mr Sam Hua also delivered a keynote speech titled 'Global Cultural Matrix, Global Super Brand' at the conference, unveiling the ground-breaking Kiss Fish, the Super Sign of Fish With You forged through the fusion of global cultural elements. The debut of this new avatar shines brightly, marking the beginning of a brand-new journey for the brand's advancement!

The conference is a place of gathering energy. It involves the launch of brand strategy, showcasing the morale of branch teams, sharing real case studies of store improvements, and presenting the business success stories of franchisees. The franchisees, driven by the upward trend of Fish With You, the brand's new Super Sign, the high morale of the operating team, and most importantly, the professional capability in store profitability, have demonstrated confidence in the Fish With You brand through actions. On the day of the conference, 262 stores were signed on-site, second stores were accounting for 46%!

On September 25, 2023, Hua&Hua facilitate Fish With You to held the "Fish With You Global Store Breakthrough 2000 Release Conference and No. 1 Global Suancai Fish Store Award Ceremony". Over 300 franchisees attended the conference with a sense of brand pride. Upon returning to their cities, they felt a responsibility and mission to excel in representing Fish With You.

Boosting morale all at once! Two annual conferences have instilled confidence in franchisees, ignited internal morale, and amplified industry influence! Despite the three-year-long pandemic, Fish With You achieved a remarkable 51% growth rate in store numbers.

Miss Wei, the CEO, said, 'Hua&Hua had led us to create a miracle!'.

Summary: Brand Energizing and Operational Mobilization

Running chain stores involves replication of standardized individual store. Servicing franchise businesses means serving franchisees. From the inception of the partnership between Fish With You and Hua & Hua, the consistent goal has been to 'help franchisees make more money'.

1. Continuous Improvement to Increase Daily Revenue of Stores:

For two years, Hua&Hua team have been in the stores, identifying issues in foot traffic and checkout efficiency through Continuous Improvement. We provided on-the-spot improvement plans to enhance customer footfall and increase efficiency at the checkout, leading to increased daily store revenue. Deploying these Continuous Improvement plans required mobilizing franchisees to create benchmark stores, a strategy executed in Shanghai, Hangzhou, and Zhengzhou to improve store performance.

2. Innovative 'Kiss Fish' Super Sign for Enhanced Brand Signals:

Leveraging global brand experience, Hua&Hua facilitated the global development of Fish With You. We creatively conceptualized the globally recognizable 'Kiss Fish' Super Sign, integrating the brand name and symbol to amplify brand signals on storefronts.

3. Seven Empowerment Conferences to Drive Franchisee Engagement:

What if improvement plans and impressive storefronts don’t execute by the franchisees? Organizing empowerment conferences in core cities for franchisees based on regions. Through seven conferences, they coached franchisees on improving store performance, effectively implementing plans with franchisees. This led to a 15% increase in daily revenue per store.

4. Two Conferences Each Year to Energize the Brand:

To energize the brand, it’s necessary to host conferences. On April 15, 2023, the Fish With You Super Sign & Global Franchisee Conference and on September 25, the Global 2000th Store Launch & Top Global Suancai Fish Store Award Ceremony were held, fostering confidence among franchisees and boosting internal morale, strengthening the brand's momentum.

Dedication! Treating clients' businesses as one's own, working in stores, genuinely understanding and helping improve their businesses. Delivering 100% sincerity in our

service, always wholeheartedly committed.

Miss Wei, the CEO, praised: 'Hua&Hua act with true sincerity!'

Creative ideas must be standardized, execution must be thorough. Over the past 20 years, there haven't been groundbreaking ideas; instead, they were standardized ones. Executed with utmost precision, leading to great success. Therefore, creative pursuit ensures quality, while execution ensures thoroughness, making ordinary things extraordinary.