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“中国最仙村姑”全球圈粉五千万却被骂上热搜, 她究竟是怎样一位“网红清流”?

世纪君 21世纪英文报 2020-02-19

在不少人的印象中,如今所谓“网红”,似乎就是每天都穿着时尚的衣服,画着精致的妆容,出现在各种高档场合,时不时去世界各地买买买的一群人。


因此,博主@李子柒的出现,似乎就成了网红中的一股清流……


和大多数网红不同,她的生活远离尘世喧嚣,春天酿花蜜、秋天做醉蟹,而这样清新少见的田园慢生活却吸引了很多粉丝。



她甚至在海外也圈了一波粉!


上周末,李子柒更新了自己制作马奶酒和烤全羊的视频↓↓↓


这段充满烟火气的视频也迅速上了热搜,目前播放量已达2505万次,点赞人数超过38万↓↓↓


那么,这个能把生活过成诗的女孩子,到底是谁?


李家有女,其名子柒


相信不少人都是通过李子柒充满“乡村古风”的诗意生活视频认识她的。


在这些记录乡村田园生活的视频中,她能从零开始做竹制家具,也能为了做咸蛋黄酱而亲力亲为养小鸭……


这个生存技能max的小姐姐看起来无所不能:干农活、设计衣服、书法画画、做各种美食……


甚至自己从养蚕开始,自力更生给年迈的奶奶做一床蚕丝被过冬!


更值得一提的是,不论做什么,小姐姐似乎总能以质朴的传统手艺还原事物的原汁原味,再穿上一袭自制的传统汉服,活脱脱一个从古代山水画中走出来的仙女~


李子柒最近公开的自家小院更是一大惊喜:屋前种花,香气四溢,屋后种菜,自耕自食。


随着四季更迭还能吃到各色时令美食,这样的生活,真是爱了爱了!


From making bamboo furniture to raising baby ducklings in order to make a sauce from salted duck eggs, this Chinese internet celebrity is known for her videos, shot in an idyllic rural setting. 


Li Ziqi seems to be a master of all kinds of skills – cooking, painting, designing and farming. The most fascinating thing about her ingenuity is that she does almost everything in a traditional Chinese way. In her videos, Li always wears homemade hanfu, the traditional clothing of the Han ethnic group. She also rears silkworms, in order to sew a quilt for her grandmother. Besides embroidery, Li also grows plants. She is often seen preparing meals with ingredients from her backyard. She eats a seasonal diet.


这样清新脱俗的生活视频,很快便让李子柒爆火,但争议也随之而来……


幼无所依,一人成军


由于李子柒为人十分低调,公众对她的认知多半源于她本人的微博和自媒体的猜测。


成名后的一段时间内,社交媒体上有人通过分析得出,李子柒请了摄影、特效等团队,甚至有人说,“李子柒只是经纪公司包装出来的网红,她只负责露个脸”。


甚至还有人煞有介事地发起了投票↓↓↓


种种质疑引来了李子柒的激烈反应。2017年5月13日,李子柒发长微博,宣布暂时停更:


6岁时候的我,被继母拽着头发往水沟里按,被打得半死不活的时候,都生生的没掉过一滴泪。而此刻,我是肿着眼睛花着脸敲下的这些字……他们伤害的,是我用命在护着的那个人!


虽然视频中诗一般的田园生活美好又惬意,但李子柒粗糙的双手还是暴露了她真实人生的心酸……


据报道,由于从小继母对她不好,李子柒是跟着爷爷奶奶在四川农村长大的,爷爷去世后,奶奶就成了李子柒在这世上的至亲之人。


由于家境清贫,14岁她就辍学出去打工了,2012年因为奶奶的一场重病,她决定抛下所有,立刻回家。  


Li grew up with her grandparents in a rural part of Sichuan province in southwestern China. She says she moved in with them after her stepmother mistreated her. When she was 14, she went to the city in search of work, but she decided to return to the countryside in 2012 to take care of her grandmother.


从那以后又过了四年,她开始策划起了自己的短视频节目。


《南华早报》(South China Morning Post) 先前曾采访过这位“中国最神秘的网红”(China’s most mysterious internet celebrity),李子柒在采访中也回应了一些对她的质疑。


李子柒表示,自己拍摄这一系列视频的初衷是让人们放下压力,轻松一下。

因为现在的社会,许多人是很浮躁的。所以我希望他们在忙碌一天之后,打开我的视频能感到轻松和美好,能减轻一些焦虑和压力感。


In today’s society, many people feel stressed…So when they watch my videos at the end of a busy day, I want them to relax and experience something nice, to take away some of their anxiety and stress.


她想让生活在大都市里的孩子们知道,餐桌上的饭菜都是从哪儿来的。


虽然如今有了一位摄影师和一位助理帮忙,但在刚开始拍视频时,她一人承包了所有拍摄工作。

我最早的时候是自己拍,就是架起一个三脚架拍摄,然后按下停止键。所以我所有的镜头都是固定镜头,都是在这个三脚架上完成的。而我的视频风格到如今也依然是这样。


At first, when I did everything myself, I’d set up a tripod, film and then press stop. That’s why all my shots are on a tripod and don’t move, and that’s why my videos are still filmed this way.


而在两年之前,她也曾晒出视频的幕后照片,回应“有团队”的质疑。


Her detractors question the one-woman-band premise, but Li brushes it off as sour grapes. Two years ago, she uploaded a behind-the-scenes video showing how she used to operate on her own. 


Nowadays, she has help from a videographer and assistant, but she still directs all her videos.


也有很多人想知道,视频中如诗一般的乡村生活到底是不是真的,李子柒表示,她只是拍出了自己的生活,或者说是拍出了自己想要的生活。


Viewers often ask whether her videos are real. While Li’s videos allow her audience to indulge in a fantasy world, many of the techniques she portrays are grounded in real-world knowledge and come from a genuine desire for the pastoral ideal. The only thing she has sculpted is her on-screen persona. “I’m just filming my life,” she says. “Or rather, I’m just filming the life that I want.”


当我在城里打工时,那只是为了生存。而如今在田园间劳作,我觉得我才是真正的生活。


When I worked in the city, it was about survival. Now when I work in the countryside, I feel like I’m truly living.


如今,李子柒表示,自己目前只想专注于自己的内容制作,做些有意义的事,就像小时候曾经资助过她上学的人那样。


桃源之梦,天下向往


就这样,李子柒精心制作的田园生活视频还一度火到了国外,在油管和脸书上她的视频下,有很多歪果仁都对李子柒表达了敬佩之情。


总之,大伙儿看完这些视频都纷纷讨论开了:有对内容的好奇,也有对环境的思考……


对于国内外网友为什么都对李子柒的“乡村古风”这么上头,有位网友是这么解释的:


In an elegant traditional Hanfu, she appears in a place like Utopia, surrounded by a landscape with an old-fashioned attractiveness, all-natural ingredients, simple and practical cooking utensils, traditional yet retro cooking steps that fascinate her audience deeply. It helps to relax a lot of people who are living a busy urban life. Her videos with an ancient style are very eye-catching, just like being washed by a chilly wind. The word “traditional” describes her videos the best.


她穿着一身优雅的传统汉服,身处于一个如同乌托邦一般的地方,周围的景色都带有独特的古风魅力,纯天然的食材,简单实用的厨具,传统复古的烹饪手法都深深地吸引着观众。这让许多繁忙的都市人群放松了身心。她复古的视频相当吸睛,如同醍醐灌顶。用“传统”一词来形容她的视频最为合适。




All by her own effort, Li Ziqi has explored a whole new area of short videos – making delicious meals in an ancient style. Watching her videos may make you feel like traveling in a time machine, as if a versatile beautiful lady from ancient China has come to the modern Internet world. Her videos have also made her audience dream of “Taoyuan Meng” (the dream of Utopia) as well.


李子柒凭借自己的努力,探索出了一个短视频的全新时代 —— 用古法做佳肴。看她的视频会让你感到如同穿越一般,好像是古代一个充满才情的美丽女子来到了现代互联网世界一样。她的视频也让观众们“梦回桃源”。



卧虎藏龙,一事一生


如今,已有越来越多记录中国乡村生活的视频博主走红海外,在海外视频网站上成为流量大V,比如专注拍摄乡村美食的博主@滇西小哥↓↓↓


据《环球时报》报道,在来自中国大陆的热门前五的油管博主中,有三位是美食博主,其中两位都聚焦于发掘乡村美食。


虽然这些博主在视频中说的都是中文,配的也是中文字幕,但这完全不妨碍全世界的吃货们围观~


Chinese streaming sites such as TikTok and Kuaishou are no longer the only battlefields for Chinese v-loggers to compete for views. Now overseas platforms like YouTube are seeing more and more Chinese foodies upload video content. 


According to the popularity list of YouTube broadcasters updated by free stats toolkit Noxinfluencer, three broadcasters among the top five YouTube channels active in the Chinese mainland share videos about food and two of them upload videos about the cuisine found in picturesque rural villages in China. Although many of these bloggers speak Chinese and have Chinese subtitles, a lot of viewers from other countries leave comments, which indicates that delicious food is a universal language.


而各路乡村手工达人也获得了许多海外网友的疯狂围观。比如,如今火遍全网、专注发明“无用良品”的“手工耿”↓↓↓


前阵子,这位“无用爱迪生”所发明的“全自动倒立洗发机”更是在海内外社交媒体刷屏了↓↓↓


歪果仁网友看完笑得快要昏过去了23333333:


另一位中国大爷“阿木爷爷”的作品似乎更实用~


比如这张老手工工艺制作的鲁班凳,全程没有使用任何钉子或者胶水,单单凭借对一块木头进行锯、刨、磨、凿、钻、抠等制作而成,可以打开当小板凳,睡觉时可以当枕头。让无数外国友人心服口服……


目前,这段制作视频在油管上的点击量已经超过了1000万次!


除此之外,他还喜欢给自己可爱的小孙子做玩具~


从“手摇泡泡机”……


到“鲁班锁苹果”……


还有“会行走的小猪佩奇”……


难怪被网友赞为“鲁班在世”……



这些中国博主的质朴生活,也感动了许多外国网友:


在这浮躁的社会里,还能遵从本心,专注一件事情,寻得一处宁静。


或许这,就是大家向往的生活吧。


综合来源:南华早报、环球时报、新榜、人民网、@新闻哥公众号、raknife.com



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