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WeWork Designers on Yunnan's Amazing Space

2017-06-28 ShanghaiWOWeng


We got the chance to stop by WeWork’s incredible 12 floor Yunnan Lu location recently to poke around and speak with some of the designers behind the brand’s savvy look.


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You probably already know about WeWork, but just in case you don’t, here’s the gist:


 

-The American company, headquartered in New York City, provides shared workspace, community, and services for entrepreneurs, freelancers, startups , small businesses and enterprises. 

Over 120,000 members, 150+ locations spread across 16 countries and 45 cities.

- Founded in 2010 


Another thing you should know about WeWork is that their spaces are cool. Really, really cool. They’re cozy, inviting, stylish and all that other jazz. The spaces all seem to inspire the perfect mix of relaxation and ambition, which is definitely no accident. As WeWork designer Christina Jih told us, a ton of careful design planning goes into every space they develop, including their 5 (soon to be 6) locations in Shanghai. 



Christina Jih (whose last name is pronounced like the letter ‘G’ by the way) was the lead designer for Yunnan’s interior. From the couches to the carpets, wall colors and every other detail. She spent about a year working with 300+ staff from their New York headquarters to make everything look perfect (and it does). It somehow manages to be modern, while taking inspiration from the surrounding neighborhoods and city history.

 


As Christina says, 

“We always look at our environment, and the surroundings of the building. Specifically, for this building, it’s located on Yunnan Lu, which has a rich history, especially when it comes to local cuisine. So we took a lot of inspiration from that energy. We’re also really close to East Nanjing and the Bund, so we took a lot of inspiration from the energy and history of those places as well.”

 


One feature that really stands out at Yunnan’s WeWork is the enormous mural in the lobby: the ‘Three Badass Ladies’ as they’re referred to by members and staff. That artwork, as well as a smaller piece on the 11th floor, was done by Shanghai-based visual artist Jayson Atienza. 

 


Atienza has been all over Shanghai recently with his unmistakable, colorful works. From Nike displays to facades in Xintiandi, his bold style was a natural fit with the space.


 

 “When I got briefed on this project, they wanted to have a sort of classy, badass woman. So I took that and created this thing where-especially nowadays, business women are bold, tenacious, and very passionate about what they’re doing. So I wanted to create this bold atmosphere to show that dynamic strength through the image and colors.” 

 

Photo source: www.jaysonatienza.com/

 


These spaces are more than just good looks though, they’re built to function seamlessly for freelancers, start-ups, entrepreneurs , small businesses and also enterprise members as well, whether they’re working on their own projects or collaborating.  And they do collaborate, one of WeWork’s big selling points: over 70% of the members collaborate with each other, around 50% go on to do business together.

Although there are countless shared work spaces popping up in cities all around the world, WeWork has managed to stay ahead of copycats and competition. They probably owe a lot of that success to the kind of creativity and drive they’ve gotten from designers like Christina and Jayson.




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