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First Bistrot Officially Opened at Century Avenue

2017-11-29 Sponsored ShanghaiWOWeng


Global brand, locally grown, Italian craftsmanship enters the business district of Shanghai.

 

HMSHost International, world leader in food and beverage services for travellers, proudly presents the official opening of the first Bistrot restaurant at Century Avenue, the business district of Pudong. It is the first time that an Italian brand like Bistrot is brought to China. Next to this new entry in the shopping mall, HMSHost International has been awarded eight locations at the No. 1 Commercial Centre in downtown Shanghai. A promising outlook to further expand in China, in addition to our traditional airport and transportations markets.

 


Bistrot Century Ave has been in soft opening since September 28th of this year. The successful proprietary brand of Autogrill -mother company of HMSHost- introduces authentic Italian food, handmade pizzas and pastas, freshly baked breads, locally grown vegetables and carefully selected traditional products. As Bistrot is inherited from Italy, its passion for food, its inspiration for culinary culture and its high expectation for premium quality well represents the Italian core value.

 

Walter Seib, CEO HMSHost International: “As consumers are exploring the world, they are always looking for an original taste and experience. Therefore we are excited to bring an authentic taste of Italian food to China and open our first Bistrot restaurant in the business district of Shanghai. We look forward to create even more places to be for Chinese consumers. We are delighted with the initial reactions on our brand.”

 

The brand Bistrot is developed in collaboration with The University of Gastronomic Sciences of Pollenzo, which was initiated and promoted by the Slow Food Association. HMSHost International works together with local and international suppliers that share the passion for the slow food philosophy on good, clean and fair food. One of these suppliers is ‘Rainbow of Hope’, a local platform through which local farmers in China are supported. The farmers adopt ecologically sustainable and traditional farming techniques, which allows them to avoid chemicals. The ingredients, for example potatoes and charcoal (pork), are processed with a lot of care which results in an enjoyable farm-to-table dining experience in Bistrot.

 

Next to these local products, Bistrot offers a combination of international and local beverages. The Italian craft beers Baladin and the micro-brewery Boxing Cat from Shanghai. Both embracing traditional brewing techniques and working with the best natural ingredients.

 


In the hot beverages category Bistrot proudly works with its Neapolitan Kimbo espresso that allow Barista’s to perform the latte art in the restaurant. As tea is an important category in China, a lot of effort has been made to source the right tea partner. By serving NenlüTea, the Chinese tea culture is brought to the modern art through innovation and creativity,


Nenlü can be translated as “fresh and green”, and is best portrayed by the green flush that covers the landscape during spring. NenlüTea embraces the ancient Chinese tea traditions, but translates these traditions to the modern demands of Chinese youngsters.

 

With these locally sourced products, HMSHost International intends to support local communities whilst keeping the authenticity of the Italian cuisine.

 

About HMSHost

HMSHost is a world leader in creating shopping and dining experiences for travel venues and is part of the Autogrill Group – the world’s leading provider of food & beverage and retail services for people on the move. HMSHost operates international brands and proprietary concepts in more than 100 airports around the globe. Through its HMSHost International division, the company has F&B operations in more than 41 airports and 21 train stations across Europe, the Middle East, Asia, and the Pacific.


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