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Magnum and Alexander Wang Collaboration Lands in Shanghai!

ShanghaiWOWeng 2018-11-30

 

No, we are not pulling your leg with this one; the Magnum Pleasure Store has finally landed in Shanghai (at S.Engine Coffee) and they're bringing world-class ice cream in collaboration with the classy Alexander Wang. Talk about redefining ice cream in a trendy and stylish way.


 

Do you remember your favorite summer creations from the Magnum Pleasure Store last year? With an average queue time of 1-2 hours, serving an average of 200 people on a daily basis, the project raked in over RMB 300,000! Now that’s living up to its legendary reputation.

 

 

Available for a limited time only, this year’s Magnum Pleasure Store is personally designed by Alexander Wang himself and consists of an intriguing combination of bags and delicious cold treats.

 

Magnum X Alexander Wang

The “it” spot this summer.



Adopting Alexander Wang’s classic black, white and grey color scheme - along with this season’s marble print - the storefront emulates classiness and elegance in a 2-storey Xintiandi shikumen.

 


Hanging in the center of the spiral staircase, there are fluffy-looking balls of white flowers - reminiscent of Alexander Wang's New York storefront. 


 

The spacious second floor is a combination of an all-white and industrial theme, giving the place a really modern look and making it a great backdrop to snap photographs.

 


 

The most anticipated part is, without a doubt, the limited edition Alexander Wang ice cream bags, where classic yet minimalist black and gold design showcases some understated elegance.

 

  

Special Magnum Ice Cream

12 Different DIY Flavors!

 


While you're there, don't miss out on the DIY ice cream. You'll find three classic flavors: vanilla, truffle chocolate and cappuccino paired with 100% imported Belgian chocolate and over 12 different toppings! These include mint chips, rainbow sweets, popping candy and caramel hazelnut...just to name a few.

 

 

4 High-End Fashionable Treats

The go-to summer desserts.

 

 

As well as the Magnum Station, you'll be treated to another memorable collection of customized desserts by popular chef Brian Tan. This year, he is bringing six different desserts to the table and we recommend indulging in them for afternoon tea.

 


Wondering what to try? Some of the highlights include:


Milky Way


 

This has a rich dark chocolate flavor complimented with a lychee whipped cream. We think it's the most beautiful Magnum on offer.


Gold Party


 

The salted egg yolk Magnum is a must-have for all egg lovers. The salty flavor pops against the sweetness of the ice cream, making this dish perfect for those with less of a sweet tooth.

 


Latte Show



Coffee lovers are covered with the Latte Show, which holds hints of coffee and chocolate. The impressive plating using tofu skin makes this treat really stand out.


Magnum Mojito and Avocado Party


 

If you're into your boozy desserts, look no further than the Magnum Mojito and Avocado Party.

 

 

The vanilla-flavored Magnum ice cream is paired with rum, avocado, apple and cucumber for an ice cream mojito you'll never forget.

 


The store is not open for long, so be quick!

 


2018 Magnum Pleasure Store

 

When: June 8th to 23rd, 10am-10pm

Address: 331 Huangpi Nan Lu

Price: DIY Ice Cream, RMB 28

Special Desserts: RMB 78 – 228


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