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Japanese Dessert Brand LeTAO Opens on Qixi Festival!

ShanghaiWOWeng 2019-04-05


Hailing from Hokkaido and taking the streets of Japan by storm, dessert brand LeTAO has finally arrived in Shanghai! Founded by Mr. Seigou Kawagoe, you'll be charmed by everything - from their Armour Série Afternoon Tea Set to the Crème Glacée ice-cream.


LeTAO is open from today (Qixi Festival, August 17th) so wait no longer and go enjoy a piece of Japan in Shanghai with your valentine this year!




LeTAO China Branch - Xintiandi Grand Opening

Mr Seigou Kawagoe, founder of LeTAO, brings a piece of Hokkaido to Shanghai



After half a year of waiting, the highly-anticipated brand is opening today in Xintiandi. Now, dessert lovers can enjoy their favorite Hokkaido dessert without hassle and in the comfort of their own home.



Founder Mr Seigou Kawagoe flew down from Japan to Shanghai for this opening ceremony to bring out the goodness behind the brand together with LeTAO China representative Chairman Xu. Established in 1998, LeTAO has grown to be Hokkaido's renowned dessert brand and continued to touch lives with its desserts over the past 20 years.



Don't hesitate to go and enjoy Hokkaido desserts right here in Shanghai.



Here at Shanghai WOW!, we managed to get a hold of LeTAO's dessert menu and will be sharing with you what some of the desserts you can expect to find are!


5 Popular Products

Quality desserts for the past 20 years



First on the list is their signature Double Fromage cheesecake. With a double layered cheese filling of Mascarpone mousse and Australian cream cheesecake on a sponge cake base, each bite is made to perfection and will be sure to satisfy even the toughest of critics.



To achieve such consistency and high standards in their desserts, LeTAO has experimented different ways and techniques into making of their sweet treats.



With bliss in every bite, the dessert melts in your mouth and has this incredible texture and creaminess to it unlike any other. To ensure consistency in quality across their stores, cakes here are directly imported from Japan and stored in a special cooler when sent over. 



Their Double Fromage cheesecake comes in a chocolate flavor too, which has a thick texture and slightly bitter taste from the chocolate.



For the perfect gift idea, you can purchase the chocolate and original flavored cheesecake for loved ones who love to have the best of both worlds! Each person can only buy two sets.



The Biscuit au Fromage are another of the brand's bestseller items, and they're inspired by the Otaru business district and old ambience of the street.



The crunchy biscuit compliments the sweet cheese filling, and is as tasty as their famous cheesecake!



Like the cheesecake, this biscuit comes in both cheese and chocolate flavors, with the chocolate biscuits having a slightly bitter taste. As part of their 20th Anniversary, the brand has launched a biscuit gift set, which makes a great gift this Qixi Festival for a loved one.


5 Types of Armour Série Afternoon Tea

Dine in luxury and style



The Amour Série has 5 types of afternoon tea sets specially for one, two or 3-4 persons.



Meaning love from first sight to forever, the romantic afternoon tea set compliments the store's romantic ambience.



Their Immortel set, which feeds three to four people, has a large variety of desserts, including the famous LeTAO Double Fromage cheesecake, Venezia Rendezvous, Jersey Milk Roll with cheese, Biscuit au Fromage, THENOIR, and more. The desserts go well with a pot of their original blend tea and ice cream.



Indulge in decadent treats over a great date with your girlfriends for a splendid afternoon.



The store also has a dedicated ice cream stand which sells milk, cheese and mixed flavored Crème Glacée ice cream.



Silky and milky, the Hokkaido milk flavored ice cream is refreshing while the cheese flavored one is aromatic and rich.



But that's not all, stores in China currently have a LeTAO 20th Anniversary paper cup which are given to customers when they purchase a drink or ice cream here.


A Hokkaido Romance

Fall in love again with LeTAO desserts




After all this talk about their desserts, it’s time to review the store’s interior design. Gold accents against the mainly white and blue decor gives this place a modern look and feel, and the outdoor terrace is the perfect hangout spot for an afternoon tea on a sunny day.



The bar area at the entrance of the store is decorated with all of the brand's cute products, which looks delectable.



The store’s blue and white decor is representative of the blue skies and white clouds of Hokkaido. Also, the whiteness represents the creamy texture of the desserts, allowing people to feel romantic.



The gold accents add a layer of modernity to the entire place and pulls the design together. Apart from the great food and design, the crew here pack a warm smile and is ready to welcome diners when it opens today.


LeTAO China Branch

Opening: Friday, August 17th, 2018

Address: Unit 103, 159 Ma Dang Lu

Hours: Monday to Sunday, 11am - 11pm

Average Price: RMB 150 - RMB 200





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