After a long wait, the first Blue Bottle Coffee in Chinese Mainland officially opened on February 25! Let’s see what are the unique features of this iconic brand.Located by the Suzhou RiverMinimalist Aesthetic Design
The brand’s first store in Chinese Mainland is located in a two-story building by the Suzhou River. It has a minimalist aesthetic design combined with history and modernity.Originally, the building was the dormitory of Yutong Flour Mill, which was built in 1926 and could represent the temperament of Shanghai.The Blue Bottle logo featured on the red brick house has a distinctive style.Materials such as stainless steel, glass, and concrete are used in the ground floor décor, creating a contemporary space.The second floor has a much warmer look. The wooden windows match the antique furniture, tables, and chairs.Guests can see the barista working downstairs.
The bar here has Blue Bottle Coffee’s only 60-year-old FAEMA espresso machine in the world.Guests can also sit outside in the sun to enjoy their coffee and food.Starting the 3rd Wave of Specialty Coffee Trend Iconic Specialty Coffee Brand
Blue Bottle Coffee insists on purchasing specialty coffee beans with an SCA cupping score of more than 84 points from all over the world and customizing the roasting method for different coffee beans to achieve a globally consistent product.All coffee beans are freshly roasted within 21 days of production and sold during its best tasting period.Currently, the first floor of the store provides classic coffees such as espresso, Americano, latte, macchiato, and more. You can save RMB 5 by bringing your own cup to the store.Caffeine-free options are also available, such as sparkling water and hot chocolate. Also, decaffeinated baby Chino and baby hot chocolate are great options for children.The second floor sells pour-over coffee with single origin and espresso, and they currently offer pour-over coffee from roasted Honduras coffee beans.You can also buy freshly roasted coffee beans from Blue Bottle Coffee Shanghai Pengpu Roastery in-store or online."Yutong Snacks," only available in Shanghai store, is a selection of traditional dim sum from classic Shanghainese brand. The design resembles the Suzhou River. Liège waffle, which has been sold since the first store in San Francisco, can also be found here.In addition, there are croissants for RMB 18, chocolate cookies for RMB 25, lemon pound cake for RMB 28, avocado toast for RMB 45, and more available on the menu.Collaboration with Other BrandsAll Kinds of Blue Bottle Merch
Blue Bottle Coffee is great at collaborating with other brands from different industries worldwide. Blue Bottle launched a sticker series on opening day by collaborating with Shanghai’s local illustrator, Peng Kai.
There is also a map in the store that displays the places in the café’s neighborhood. It includes culture, art, attractions, dining, and shopping places on both sides of the Suzhou River. The double-sided canvas bags, brooches, stickers, tapes, and more are popular items for sale.First Blue Bottle Coffee in Chinese MainlandStaring from San Francisco
Blue Bottle Coffee started as a stall at the California farmers' market.Tired of commercial coffee in the market, clarinetist James Freeman started selling his unique 48-hour-freshly-roasted coffee to neighbors, and it has been well-received. Legend has it that Blue Bottle was the name of the first coffee shop in Central Europe in the 1680s. And James Freeman selected this name to pay tribute to this part of history.n the past 20 years, Blue Bottle Coffee has gone from a farmers' market stall to opening about 100 stores globally.Blue Bottle Coffee has a unique taste on picking location. Washington Railway Station, 100-year-old Machiya house, Deoksugung Palace in Seoul... Every site features cultural characteristics.We look forward to the interesting surprises that Blue Bottle Coffee will bring to Shanghai.BLUE BOTTLE COFFEE
Address: No. 908 Chang'an Road, Jing'an District, Shanghai (near Hanzhong Road metro station)
Business Hours: 8:00 - 19:00