AdMaster & Tencent MIG Fight Against Frauds Together

AdMaster, the leading marketing data technology company, jointly with Tencent MIG (Mobile Internet Group), announced a strategic alliance on fighting against fraudulent traffic in mobile marketing by establishing “The Anti Ad-Fraud Big Data Lab”. The Lab aims to upgrade the capability to identify and diagnose the invalid traffic and fraudulent ads along the evaluation process for mobile advertising. The vision of both parties is to help build a healthy ecosystem for the digital marketing industry.

Handprints from leaders of AdMaster and Tencent MIG represent their commitment to fight against invalid traffic and fraudulent ads by launching   “The Anti Ad-Fraud Big Data Lab”. (Left to Right: YANG Jian Ming, Director of Tencent MIG Data Center; Tenly WU, CPO of AdMaster; Vincent YAN, CEO of AdMaster;  ZENG Yu, Vice President of Tencent)

As a leading marketing data technology company, AdMaster’s advertising measurement covers more than 95% of China's mobile devices, and thus developed a wide range of technologies and accumulated vast experience in the anti-fraud space. Over the years, we have invested heavily to protect the marketers for the best advertising effectiveness. We innovated different anti-fraud technologies such as BlueAir (traffic filtering module in TrackMaster), VOA (verification of advertising for content-targeting buy), SNAP (ad verification and screen capture tool) to tackle the fraudulent situations comprehensively from a holistic angle and multiple diagnosis levels.

 “Beacon” is managed by Tencent MIG. It covers 900 million monthly active devices with a massive library of accurate IP addresses in China including a full range of cellphone models. Leveraged on its significant strength in data analytics, together with modeling power in both client and cloud-end, as well as filtering & validation across multiple business groups within the company, Tencent Beacon provides accurate identification and analytics over all device ID’s it covered and the corresponding consumer behavioral path.

In this alliance, with Tencent Beacon’s anti-fraud capability on ID recognition and behavioral data, it further enhanced the accuracy of AdMaster BlueAir in identifying the traffic quality and singling out the invalid traffic.

ZENG Yu, Vice President of Tencent, said, "Tencent Beacon has profound experience on combating frauds with advanced technology. Supported by its 900 million active user database and a library of hundred of billions of blacklisted devices, Tencent’s anti-fraud solution is empowered by its strong capabilities in device feature recognition, multi-dimension features, combination of models and having passed through multiple product validations. We are here to provide public services for the industry. Tencent Beacon will bring tangible solution to the healthy development of the Internet industry.

"The invalid traffic has always been the pain point of the advertising industry", Tenly WU, Chief Product Officer of AdMaster in the conference reiterated, "this strategic alliance of AdMaster with Tencent MIG, together with the establishment of “The Anti Ad-Fraud Big Data Lab”, will provide the best platform for both of us to create the largest value for advertisers by leveraging our best technological know-how and experiences.”

In the future, the two companies will jointly develop more anti-fraud models and products, cover more application scenarios, in particular in the pre-bid phase of advertising placement. Both AdMaster and Tencent MIG are committed to provide more accountable public services for theindustry by offering solid solutions to combat ad frauds and hence create a sustainable marketing environment for the Internet industry.

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