权威发布 | ChinaMobile Phone Market Report,April, 2016

点击上方“公众号”可以订阅哦！

Part 1. Overall Mobile Phone Market in China

April domestic mobile phone shipmentsreached 42.5 million units, down5.9 percent year over year. 180 new models were released in the month, up 36.4 percent year over year.
YTD domestic mobile phone shipments reached 158.9 million units and YTD number of new model release reached 508, up 3.0 percent and 1.0 percent year over year, respectively.
Chart 1: Domestic mobile phone shipmentsfrom April 2015 to April2016

Part 2.Development of 4G Mobile Phones

April domestic 4G mobile phone shipments were 39.7 million units, up 4.7 percent year over year, and represented 93.2 percent of the total shipments. 153 new 4G models were released in the month, up 45.7 percent year over year, accounting for 85.0 percent of the total new models this month.
YTD domestic 4G mobile phone shipments were 144.3 million units, up 16.2 percent year over year, and represented 90.8 percent of the total shipments. YTD number of new model release reached 425, up21.8 percent year over year, accounting for 83.7 percent of the total new model release.
Out of the total 4G mobile phone shipments this month, 62.3%, 94.3%,58.5% and 48.0% of the 4G mobile phones shipped supported FDD LTE, TD-SCDMA, WCDMA and cdma2000 network, respectively.

Part 3.Local and MNC Brands of Mobile Phones

April mobile phone shipments by the local brands reached 38.2 million units, up 10.7 percent year over year, accounting for 89.9 percent of the domestic mobile phone shipments. Number of new model released (177 units) by the local brands increased by 40.5 percent year over year, and represented 98.3 percent of the total number of new model release in the month.
YTD mobile phone shipments by the local brands reached 138.9 million units, up 14.2 percent year over year, and accounted for 87.5 percent of the domestic mobile phone shipments. Number of new models released by the local brands (485 units) increase by 3.0 percent year over year, representing 95.5 percent of the total number of new model release in the domestic market in the month.
Chart 2: April mobile phone shipments by local and MNC brands

Part 4.Development of Smart Phones

April smart phone shipments were 39.9 million units, down 0.5 percent year over year, and accounted for 93.8 percent of the domestic mobile phone shipments in the month.Of the total smartphones shipments, 33.2 million units were Android-based.
YTD smart phone shipments were 145.5 million units, up 8.2 percent year over year, and represented 91.6 percent of the YTD domestic mobile phone shipments. Of the total smart phones shipments, 122.7 million units were Android-based.
In April, 154 new smart phone models were released, including 112 Android smart phones. Number of new smart phone released in the month was up by 40.0 percent year over year, and accounted for 85.6 percent of the number of new release.
YTD number of new model release reached 428, including 318 Android smart phones, up11.7 percent year over year, and represented 84.3 percent of the YTD total number of new model release.

推荐阅读

权威发布 | China Mobile Phone Market Report March, 2016
权威发布 | 2016年3月国内手机市场运行分析报告

点击下方

“阅读原文”

查看中文版报告。

↓↓↓