权威发布 | ChinaMobile Phone Market Report，November, 2016
Part 1. Overall Mobile Phone Market in China
November domestic mobile phone shipmentsreached54.5 million units, up2.4percent year over year. 99 new models were released in the month, down34.0percent year over year.
YTD domestic mobile phone shipments reached 496.6million units and YTD number of new model release reached1320, up7.6 percent and down 4.1 percent year over year, respectively.
Chart 1: Domestic mobile phone shipmentsfrom November 2015 to November2016
Part 2.Development of 4G Mobile Phones
November domestic 4G mobile phone shipments were51.5million units, up11.0percent year over year, and represented 94.4percent of the total shipments. 87new 4G models were released in the month, down 27.5 percent year over year, accounting for 87.9percent of the total new models this month.
YTD domestic 4G mobile phone shipments were 459.0 million units, up 17.7percent year over year, and represented 92.4 percent of the total shipments. YTD number of new model release reached1132, up11.3 percent year over year, accounting for 85.8 percent of the total new model release.
Out of the total 4G mobile phone shipments this month, 71.5 percent of which were all networks supported, and78.2%, 97.8%,77.3%, 72.4% of the 4G mobile phones shipped supported FDD LTE, TD-SCDMA, WCDMA, cdma2000 network, respectively.
Part 3.Local and MNC Brands of Mobile Phones
November mobile phone shipments by the local brands reached 46.1 million units, up4.5 percent year over year, accounting for 84.6 percent of the domestic mobile phone shipments. Number of new models released by the local brands(99 units)decreased by 28.3 percent year over year, and represented 100percent of the total number of new model release in the month.
YTD mobile phone shipments by the local brands reached441.8million units, up 16.1 percent year over year, and accounted for 89.0 percent of the domestic mobile phone shipments. Number of new models released by the local brands (1260 units) decreased by 3.0 percent year over year,and represented95.5 percent of the total number of new model release in the domestic market.
Chart 2: November 2016 mobile phone shipments by local and MNC brands
Part 4.Development of Smart Phones
November smart phone shipments were51.5million units, up 9.6 percent year over year, and accounted for 94.5percent of the domestic mobile phone shipments in the month.Of the total smartphone shipments,38.1 million units were Android-based.
YTD smart phone shipments were461.2 million units, up 13.4percent year over year, and represented 92.9 percent of the YTD domestic mobile phone shipments. Of the total smart phone shipments, 378.4million units were Android-based.
In November, 87 new smart phone models were released, including 56Android smart phones. Number of new smart phones released in the month was down 28.7 percent year over year, and accounted for 87.9 percent of the number of new release.
YTD number of new model release reached 1137, including 802Android smart phones, up5.5 percent year over year, and represented 86.1 percent of the YTD total number of new model release.
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