我有好看的酒瓶，你要不要和我喝一杯~

终于约到了钦慕已久的女神，一个星期前你就开始熟悉D大调协奏曲的乐理，背好了所有拜伦的名句，晚上带女神去了夜景最棒的餐厅，结果你开了一瓶低端三无葡萄酒，你热情地跟女神解释这酒有多好多好喝，女神看着劣质的酒瓶还是露出了大大的嫌弃，此时的你，岂不前功尽弃？

毕业十年的同学聚会，当年饱受白眼的你如今已经大有名气，你想趁此机会让他们瞧一瞧是否还敢瞧你不起。寒暄三巡你兴头正起，却喊着服务员上十箱绿瓶啤酒，你曾经的假想敌看了看桌上的鱼翅燕窝不禁摇了摇头，你就这样变成了日后人们口中的土大款，这不与你设宴的意图背道相离？

今天，Hiiibrand国际品牌标志设计大赛送你一套漂亮的酒瓶，你要不要带上故事，和我们喝个尽兴？

Hiiibrand Award 2016 

国际品牌标志大赛

专业组金奖

The Breeze

名为“微风”的清酒酒瓶。设计概念结合“涟漪”与“酒坛”，以不锈钢为主要材料，制成不同容量的酒瓶。The Sake bottle is named "Breeze". The design concept of which combines “the ripples of the water” with “the wine jars”. The main material of it is stainless steel and it is made into different volumes to contain.

Hiiibrand Award 2015 

国际品牌标志大赛

专业组铜奖

Zweigelt

KROG工作室设计

Wine label Zweigelt for design studio KROG.

Hiiibrand Award 2014 

国际品牌标志大赛

学生组优异奖

Wineyard Picks-Label

这套标志系统源自最经典葡萄园中的元素，像木桶，葡萄，园子，葡萄藤和酒杯等等。标签的可视性的方法是基于变形技术。标签印在纸上，透过瓶子，你可以在玻璃后看到正确的图案。

Dűlőválogatás ~ Vineyard picks The sign system is based on a typical wine, wineyard things.Like barrels, grapes, yard, vine, wine glass...The method of the label visuality is based on the anamorphosis technik.The label is on the paper and if you take there the bottle you can see in the mirror the correct picture.Thanks for the photos: János Rátki

Hiiibrand Award 2014 

国际品牌标志大赛

学生组铜奖

Rudy and Billy

Rudy是啤酒瓶里的红酒，比利是啤酒瓶里的白葡萄酒，根据年轻的目标受众（18-26）的啤酒选择搜索趋势所设计。目标受众是年轻人（18-30），潮流的引领者，前卫的人，那些不喜欢啤酒但是又认为红酒太复杂的受众。

RB是定制型的，同时保持简单和清晰，Rudy和Billy是定制品。名字中的字母udy和ly以特殊的方式联系在一起，体现出简洁明了的感觉，并且吸引了更多的关注，使它看起来很酷，产生口碑营销。

Rudy is red wine in a beer bottle, Billy is white wine in a beer bottle. Client follows the trend of searching of the alternatives for the beer among young target audience (18-26). Target audience is young people 18-30, trend setters, early adopters (hipsters/surfers), who don’t prefer beer but wine is too complicated product for them.

The aim was to create a brand that will generate buzz and word of mouth in real life and in social networks.Rudy and Billy is custom made type. While keeping it simple and legible, letters udy and ly are connected in unusual way to draw more attention, make it look cool and produce word of mouth marketing.

Hiiibrand Award 2014 

国际品牌标志大赛

专业组铜奖

We Shoot Bottle

葡萄酒包装设计

Wine label for designer.

Hiiibrand Award 2013

 国际品牌标志大赛

学生组金奖

Birtok Bor/ Birtok Wine

Bitrok Bor是一种匈牙利的葡萄酒，由两种红酒(Riesling and Juhfark)混合而成，因此我尝试去寻找能够代表这两种元素的表现形式。3D画经常用特殊的眼镜创造空间图片，然而没有眼镜，我们也可以得到一个有趣而独特的图像。我想画出与“野鸡”、“兔子”和“鱼”的味道相匹配的动物，之后我用三维数码制作了它们。

Bitrok Bor is a Hungarian wine that is made out of two different kind of wines (Riesling and Juhfark), therefore I tried to find a representation which can show one whole thing out of two elements.3D drawings create spatial pictures with special kind of eye-glasses, however we can get an interesting and unique image also without them.I thought to draw animals that match with the taste of the wine (pheasant, hare and fish), and then I made them 3 dimensional digitally.

Hiiibrand Award 2013 

国际品牌标志大赛

学生组银奖

“轩威尼”红酒形象

单瓶包装和双瓶包装，用亚克力材质制作，根据图案切割成不同形状的小块拼贴而成。图案设计说明：一组以通透，韵味的感觉为出发点，结合了教堂玻璃的形式美感和不规则的异形，把这种形式作为整体思路来设计画面。给人以绚丽的，多姿的感觉，色彩都是选择明度较高的颜色，把水的渐变，溶解过程展现在人们眼前，如同水墨效果一样。几张图的整体风格是变于不变的统一。

图案设计说明： 一组以通透，韵味的感觉为出发点，结合了教堂玻璃的形式美感和不规则的异形，把这种形式作为整体思路来设计画面。给人以绚丽的，多姿的感觉，色彩都是选择明度较高的颜色，把水的渐变，溶解过程展现在人们眼前，如同水墨效果一样。几张图的整体风格是变于不变的统一。

Hiiibrand Award 2013 

国际品牌标志大赛

专业组优异奖

Chardonnay Markogianni

Chardonnay Markogianni标签设计的目的是吸引消费者陷入交互游戏的记忆。它刺激消费者在享受过美妙的chardonnay酒之后记住酒瓶的包装和标志，也让消费者记住当天晚上的月亮。所以，每一个酒瓶都有了不一样的意义，它能使消费者回忆出当时饮酒的欢乐时刻。

The label of Chardonnay Markogianni has been designed with the aim to lure the consumer to an interactive game down memory lane. It urges him, after he has enjoyed this extraordinarily delectable chardonnay, to preserve the memory of the pleasure he felt by dating the bottle and copying on the label itself the phase the moon was in on that particular night. So, each bottle acquires a meaningful uniqueness which recalls to the consumer's mind the happy moments he spent drinking its contents.

Hiiibrand Award 2012 

国际品牌标志大赛

学生组银奖

Trophy

狩猎是人类最古老的本能。所以，不要束缚自己，我们到野外去吧！点燃你的狩猎激情，感受肾上腺素的冲动。追踪猎物，获得奖杯！

Hunting is one of the oldest human instincts. So, do not restrain yourself. Let’s go into the wild. Ignite your hunting passion and feel the rush of adrenaline. Track down a prey. Get your trophy.

Hiiibrand Award 2012 

国际品牌标志大赛

学生组铜奖

Csetvei Winery - Princess (Királyleányka)

葡萄酒标志设计

Wine label design and a drop-stop business card to Csetvei Winery.

Hiiibrand Award 2012 

国际品牌标志大赛

专业组铜奖

White Dog / single malt

当心！White Dog在游荡……这种白色威士忌酒正以不同的名字出现在世界上的每一个角落。White Dog的传统是特别为亲爱的顾客特制，起源于禁酒时期，来自一种刚诞生的威士忌，它还没有与木桶结合，只有在经过至少3年的陈酿之后才成为真正的威士忌。

White Dog是一种单一的麦芽酒，在鸡尾酒和纯酒中都是完美的。产品致力于年轻的成功人士感兴趣的新趋势。插图的灵感来自于一个漫画和街头艺术。尽管其时尚的现代外观图形设计是指优雅，复古的品牌外观。这种效果是由于颜色的减少和所用材料的最高质量。

Beware! White Dog is on the loose...This is a white whisky which appears under a different name in different corners of the world. The tradition behind the White Dog, produced specially for Dear Customer, stems from the time of prohibition and the result is a newly born whisky which has not yet managed to bond with the barrel and which becomes a real whisky only after a minimum of 3 years of aging.

White Dog is a single malt spirit perfect in cocktails as well as pure. Product is dedicated to young successful people interested in new trends. Illustration is inspired by a comic and street art. In spite of its fashionable modern look graphic design refers to elegant, vintage brand look. This effect is due to colours reduction and highest quality of used materials achieved.

Hiiibrand Award 2012 

国际品牌标志大赛

学生组优异奖

Figula Winery - Seven Acres Wine Package

葡萄酒包装设计

Wine package and label for a new wine from Figula winery.

下面这两套咖啡瓶的包装也足够独特，袅袅的咖啡香其实也很醉人~

Hiiibrand Award 2014 

国际品牌标志大赛

专业组铜奖

Exotic Coffee Collection

TaskTo创造了这套异国情调的咖啡系列包装设计。这种产品比传统产品贵得多，受众也不太了解。包装必须展示产品的排他性和溢价价值，所以有必要为这套产品设计一个礼盒。这套咖啡中的SolutionEach只在特定的地方生产并有独特的味道。

TaskTo create a package design for the series of exotic coffees. This product is significantly more expensive than traditional ones and poorly known by an audience. Packaging has to demonstrate exclusivity and premium value of the product. It is also necessary to develop a gift box for the set of products.SolutionEach type of coffee from this collection is produced only in certain areas and has distinct unique taste. 

Hiiibrand Award 2016 

国际品牌标志大赛

专业组铜奖

仲秋冷泡咖啡包装

採用點陣透出虛實交錯之間、縹緲雲霧間的迷蒙月色。靜謐美好的月色包裹中，歲月沉澱的甘苦在唇齒之間流連，仲秋之浓情夜思皆融汇在其中。冷泡咖啡的甘爽配合月餅的甜膩恰到好處。

Cold Brew with special packaging for Mid-autumn FestivalUsing the dot matrix to present the misty moon among the staggered cloud. The quiet and beautiful moonlight wrapping around the bottle of delicacy, the rich flavour and the bittersweet makes you linger and immerse into the moment, makes the cold brew the perfect match with the mooncake.

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Hiiibrand Awards 2017

暨第八届Hiiibrand国际品牌标志设计大赛

主办：

Hiiibrand（嗨！品牌）网站

认可机构：
ico-D（国际设计理事会）

赞助：

LBY Paper（蓝碧源特纸）

截止时间：

A）提早提交截止时间：2017年11月15日

（节省约20%参赛费）

B）常规提交截止时间：2018年01月15日

问题咨询：

A）官网：www.hiiibrand.com

B）QQ：2131156818

C）邮箱：[e-mail]

D）微博：weibo.com/hiiibrand

E）微信公众号：Hiiibrand

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