Shenzhen International Cake, Coffee & Ice-cream Expo

Shenzhen Cake Expo welcomes all the bakery industry players or those who are interested to enter into related business for purchasing, networking and learning. Pre-registration is required and only open for trade visitors and buyers.

 

Registration

Badge or admission tickets are required for the entry of Shenzhen Cake Expo. Please select and register for your entrance permit accordingly.

 

Trade Vistor Online Pre-registration

 

www.sz-cake.cn

 

 

Why do you join Shenzhen Cake Expo...

The only professional trade show on the topic of CAKE in mainland China.

Shenzhen is not only a special administration zone of China but also at the center of Pearl River Delta Economic Zone and neighbor to Hong Kong.

The organizer has been hosting Hong Kong International Bakery Expo for many years and owns hugs buyer database of domestic and overseas buyers.

Based on official survey on the domestic market of cake industry, one cake shop serves 150,000 residents on average in China. In other countries or regions, the case is quite different like: one cake shop serves 7,000 residents in Japan, 9,000 residents in Korea, 11,000 residents in Singapore, 12,400 residents in Thailand, 14,700 residents in Hong Kong, 13,600 residents in Taiwan. So there is huge room for you to penetrate in the cake market of China.

As the average spending power of general consumers is increasing, they tends to be keen on buying products with brands and high quality. Therefore those with low price and low quality would be faded out in the market with time.

The cake market is now expanding at 30% annually across the nation, while at some western regions, the expanding rate is even reaching 50% per annual. Now in China, even the most powerful brand, its market share is only less than 3%.

While the cake market in China is expanding at 30% annually, many people especially those young ones, are treating cake and bread as their favorite food.

 

集展览、工作坊、示范等的全方位烘焙平台

深圳西点博览是深圳唯一一个专属烘焙业界的专业贸易平台，为中国地区提供一个交流机会，促进行内商贸活动，提升业界专业水平。

深圳西点博览是一年一度规划来年面包、蛋糕、西点、甜点、工艺与科技发展趋势的场合。同期举行不同的现场比赛、演示、研讨会等，让业界交流技术和意念。访家及买家来自全球，包括烘焙业经营者、制造商及供货商、贸易公司及代理、餐厅、食肆及酒店、饼师及蛋糕装饰师傅、食品服务及分销商、特许经营投资者、专业协会、烘焙学校等。

 

参与深圳西点博览因为....

国内唯一一个专业西点为主题的专业贸易展

深圳不仅是特区，且拥有珠三角经济圈的核心地位，与香港相邻

充分利用主办单位多年来积累的专业观众数据库，组织国内外的专业人士参观

据我国权威机构对国内西饼市场的调查表明，我国平均15万人才有一家西饼店。在国外，日本平均7千人一家西饼店，韩国平均9千人一家，新加坡1.1万人一家，泰国平均1.24万人一家，香港平均1.47万人一家，台湾平均1.36万人一家...因此，中国的西饼市场前景无疑是令人怦然心动的。

随着消费者收入的增加和品牌意识的增强，一批低劣，价格便宜，缺乏特色的企业会渐渐退出市场舞台。（今后消费倾向于名牌和高质量的中高档产品）

全国市场容量增长率近30%，在西部很多落后地区增长速度甚至达到了50%。还没有任何一个品牌能独领中国整个市场，就连全国最有影响力的某品牌，市场占有率也不到3%。

中国西点行业近两年以30%以上的速度高速发展，尤其是年轻人，出门寻找美食第一个想到的可能就是西点类，蛋糕面包成为了最喜爱的产品。

 Event Date: Thursday, July 20 - 22, Saturday, 2017 

 Pricing Info: Admission Fee:Trade Visitor: Free Pre-Registration

 Booking Number: 0755-2515 8910

 Place Name: Shenzhen Convention & Exhibition Center / 深圳会展中心

Place Address: FuHua 3 Rd, Futian District, Shenzhen深圳市福田中心区福华三路88号深圳会展中心

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