【通告】北京大学健康传播工作坊

北京大学健康传播工作坊

MEDIA DOCTOR TOOLKIT AND CRITICAL SKILLS APPRAISAL PROGRAM

媒体博士工具包和关键技能评估计划

VENUE: SCHOOL OF JOURNALISM AND COMMUNICATION, PEKING UNIVERSITY

地点：北京大学新闻与传播学院

DATE AND TIME: November 4, 2017, 9 AM-4.30 PM

时间：2017年11月4日，9:00-16:30

工作坊限40人报名，提供同传服务、茶歇和免费午餐

Introduction 引言

Readers make significant health care decisions based on what they read in newspapers or see in electronic channels. Policy makers are influenced by public opinion, and public opinion is in great part determined by the media. And at a more philosophical level, if the public has a ‘right to know ‘, it has a right to good quality information. Therefore, health journalism and communications, must be evidence-based which requires researching the background and context. But finding and describing evidence requires a specific set of skills. Moreover, once evidence and data has been found, converting it into a format that can be communicated easily, is also a challenge.

读者们根据他们在报纸上读到的或在电子渠道看到的内容做出重大的医疗决定。决策者受到舆论的影响，而舆论在很大程度上由媒体决定。在更哲学的层面上，如果公众有“知情权”，就有权获得高质量的信息。因此，健康新闻和传播必须以证据为基础，这就需要研究背景和语境。但是发现和描述证据需要一套特定的技能。此外，一旦发现证据和数据，将其转换成易于沟通的形式，也是一个挑战。

Keeping these challenges in mind, the Media Doctor Toolkit (MDT) and the Critical Skills Appraisal Programs (CASP) have been developed in the context of two countries, Australia and India. The original Media Doctor Australia (MDA) tool was designed to evaluate health news about new treatments. It was validated for use in Australia and more recently in India. A second tool, to evaluate the quality of health advice, was developed by MDA and has been evaluated in use in Australia. These tools are further being developed and tested in the context of India (Media Doctor India-MDI). There are four such tools in the handbook. The handbook presents each tool with notes to guide their use, along with examples of their application. The MDT allows one to define the problem and create evidence using the tools which help in understanding whether news articles are well researched and evidence based. The MDT checklist is also very helpful in writing good media articles. 

面对这些挑战，媒体医生工具包（MDT）和关键技能考核方案（CASP）已在澳大利亚和印度两国的环境下发展起来。最初的澳大利亚媒体医生（MDA）工具的目的是评估有关新治疗的健康新闻。它在澳大利亚并且最近在印度都得到了验证。第二个工具是为了评估健康咨询的质量，由MDA开发，也已经在澳大利亚使用和评价。这些工具正在印度进一步开发和测试（印度MDI媒体博士）。本 38 27179 38 10428 0 0 4270 0 0:00:06 0:00:02 0:00:04 4270册中有四种这样的工具。手册有对每一个工具的说明，以及应用的例子，以指导他们的使用。 MDT允许人们界定问题，并为工具的使用创建证据，以帮助了解新闻报道是否很好地以研究和证据为基础。MDT清单对写好媒体报道也很有帮助。

However, the long term solution to making health journalism and communication more evidence based, is learning and applying critical appraisal skills. Here comes the role of CASP. The MDT interventions have showed that the critical skills needed to process information relating to public health programming as well as research, needs to be developed in the media through an active intervention as well. Hence, the critical skills appraisal program developed by Oxford University for public health professionals was used as the starting point to develop a module for training journalists and aligning it with the curriculum of students of journalism and health communications. The aim is to develop something similar for China.

然而，使健康新闻和传播更具证据基础的长期解决办法，是学习和应用关键的评估技巧。这就说到了CASP的作用。MDT的干预表明，关键技能需要处理与公共卫生计划以及研究有关的信息，需要在媒体中通过积极干预来发展。因此，由牛津大学公共卫生专业人员开发的关键技能评估计划，就成为记者培训模块的出发点，并使之与新闻和健康传播专业学生的课程相一致。该工作坊的目的，就是在中国开发类似的产品。

A preliminary introduction to the media doctor tool was offered through a workshop organized on June 23. However, what was not discussed was how it is being used in several countries and what can be the first steps towards starting a similar process in Peking University. There is also a need to know and practice and CASP as a way of building an evidence-based approach.   

通过今年6月23日在北大新闻与传播学院举办的工作坊，我们初步介绍了媒体医生工具，然而却没有讨论它是如何在几个国家使用，以及在北京大学启动类似进程的第一步是什么。还有一个需要，就是了解和操作CASP以打造证据为基础的评价路径。

This workshop will introduce to the faculty, journalists and students, the concept of Media Doctor Toolkit (MDT) and Critical Skills Appraisal Program (CASP). This introduction will involve introduction to the project and experience sharing by counterparts from India about running this program in other countries. 

本工作坊将向教师、记者和学生们介绍媒体医生工具包（MDT）的概念和关键技能考核方案（CASP），并将介绍来自其他国家包括印度的关于这个项目的执行和经验。

Schedule 课程安排

Media doctor tool and how it is being used  in several countries MDT and CASP	Formal   introduction to the Media Doctor tool and different approaches to  strengthen health journalism 正式介绍媒体医生工具以及强化健康新闻报道的不同路径	9:00  – 10:00
First Group  Discussion 4 Groups-   MDT Tools	Four groups   rate a story, each using MDT (if time permits, more than one story) and   attempt to reach a consensus on the ratings. 分四组讨论评价一个新闻报道故事，每组选一个故事，使用MDT（如果时间允许，可用多个故事），对评级达成共识。	10:00  – 10:45
BREAK	Tea茶歇
PLENARY  SESSION	Feedback on   the media doctor toolkit 关于媒体医生工具箱的反馈 1.  What  were the difficult questions? 难题是什么？ 2.  Where  were the disagreements? 分歧在哪里？ 3.  How  they might be improved?   如何改进？	11:00 - 12:00
BREAK	Lunch 午餐	12:00 - 13:00
Critical Skills  Appraisal Program (CASP) as a way of building knowledge about evidence, research and data	Formal  Introduction to the Critical Appraisal Skills Program and the  evidence  pyramid.  正式介绍关键评估技能方案（CASP）和证据金字塔。CASP作为建构有关证据、研究和数据的方法路径	13:00 - 14:00
Second Group Discussion 4 Groups – CASP  tools	Four groups rate  a research paper, each using the CASP tools 四组评价一篇研究论文，每组都使用CASP工具	14:00 – 14:45
	Tea break 茶歇
PLENARY SESSION	Feedback on the  CASP tool kit CASP工具包反馈 1. How was the  rating process? 评级过程如何？ 2. Was it easy or  difficult to use? 使用容易还是难？ 3. Can it be  used?  能用吗？	15:00 - 15:45
Way Forward	How to take the  media doctor and CASP tools forward在中国如何开发利用“媒体医生”和CASP工具？ 1. Start a  journal club创办媒体俱乐部 2. Media doctor  study group媒体博士研究小组	15:45  – 16:30

Facilitator 主讲人

Mr Kannan Krishnaswamy: Mr Kannan Krishnaswamy has around 24 years of experience, 14 years of which have been as a journalist with The Hindu, one of India’s premier newspapers. He has also worked with international development organizations like Plan and Oxfam and was in-charge of communications and branding for these organizations. Kannan has wide-ranging experience building partnerships and innovative projects centered around amplifying people’s voices from the grassroots.

柯侃南先生（Kannan Krishnaswamy）有24年的工作经验，其中14年一直作为印度报的记者，印度报是印度首屈一指的报纸。他还曾在一些国际组织如乐施会工作，负责这些组织的宣传和品牌推广。柯侃南先生在建立伙伴关系和以放大底层人民声音为核心的创新项目方面有非常丰富的经验。

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