迪奥校园宣讲会上中国地图出错，官方紧急道歉丨Dior apologizes for use of wrong China map
Dior apologized for using a wrong map at an internship program campus talk on early Thursday morning on Sina Weibo, saying "the misstatement and misinterpretation of its employee does not represent the company's stance". It's a quick response after video of the controversy was put online and triggered widespread discussion among netizens.
"Dior always respects and upholds the one-China principle, strictly safeguards China's sovereignty and territorial integrity, and cherishes the Chinese people's feelings. We are deeply concerned about the mistakes of this individual employee and must take precautions to prevent similar mistakes from happening again," the company said in a statement posted on Weibo at 2:15 am.
On Oct 16, a brand representative showcased a map of China during an internship introduction, which illustrated the number of stores in the country, but excluded Taiwan. Some netizens also pointed out that the map incorrectly located the boundaries of the Tibet autonomous region. During the Q&A session, a student stood out and questioned the authenticity of the map.
When asked about why Taiwan was missing on the map, the representative responded: "I think it's maybe because the picture is too small and Taiwan is too small."
The student then said: "But it can't be smaller than Hainan Island." Her comment was met with a round of applause from the audience.
After that, the brand representative further explained that she called the Chinese mainland China, while deemed the Chinese mainland, Hong Kong and Taiwan as Great China. Then she further stressed that the Hong Kong and Taiwan markets are not under their management. "Because we are in China, we look after mainland China," the representative said.
The student later added, "Yes, I understand you manage China, but your map says China. I still believe you need to include Taiwan in your map."
Toward the end of the video, Dior's brand representative did not directly respond to her question, or apologize, but said, "Taiwan and Hong Kong are categorized as a part of the Asia-Pacific region."
Editor: Jiao Jie
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