边带货边教英语，新东方直播间火出圈！网友：一时不知该记笔记还是下单……

最近，新东方的直播火了，双语主播们一边带货一边上英语课。

Embattled education training company New Oriental began trending on China's social media platforms recently, after its teachers started livestreaming the selling of agricultural products, books and daily necessities using both Chinese and English.

▲“新东方”教师董宇辉正在直播

主播将实用的英语短语与产品销售结合起来，提供产品的英文翻译和常用句子。

Anchors combine useful English phrases with the selling of products, such as providing the English translation of the product and commonly used sentences. 

卖个农家玉米，主播在小白板用英文列出了这款玉米的三个特质： 

1. pure ingredients 纯粹简单的配料表

2. convenient / time-saving 方便

3. energetic / refresh 精力充沛的

卖个虾，同样是介绍虾的四大优点：

1. large in size 个头大

2. fresh in flavour 口味鲜

3. rich in nutrition 营养多

4. low in fat 脂肪低

这个东西它受到广泛认可，“广泛认可”用英文怎么说？widely-recognized。

这是一款原切牛排产品，“原切”用英文怎么说？original cutting。

到了卖牛排的时候，科普“配料、调料”等相关词汇：

The only ingredient is beef itself 唯一的配料就是牛肉本身

12 pieces of steak 12块牛排

24 bags of seasonings 24包调料

卖红枣时主播还会讲解“date”的几种含义和用法：一是日期，二是约会，三是大枣。

除了英语，主播们还都知识丰富、文采斐然。

卖桃子，主播可以从《桃花源记》，讲到《诗经》里的“桃之夭夭灼灼其华”，顺带介绍“二桃杀三士”的典故。

卖樱桃时讲解“红了樱桃绿了芭蕉”中的诗感美意。

卖大米时，从美索不达米亚、两河文明讲到华夏文明驯化的水稻。

主播们出色的发音和语法获得大批粉丝的青睐，吸引了数百万的观看量。这种知识渊博且有趣的销售方式引发了网友们的热议，比如“花钱买东西，还能学知识”。

The anchors' excellent pronunciation and grammar have garnered the channel an enthusiastic fan base and attracted millions of views. The knowledgeable and oftentimes amusing approach to selling products have led to netizens posting comments such as "It's a good way to spend money where you get a product and also some extra knowledge".

新东方曾是国内市场上的辅导巨头，但在2021年7月“双减”政策后，该企业面临着转型商业模式的巨大挑战。

New Oriental used to be a tutoring titan in the domestic market, but faced the massive challenge of transforming its business model after authorities tightened up the management of off-campus tutoring in July, 2021.

该公司创始人俞敏洪在6月1日致公司员工的一封信中表示，公司在2022财年经历了巨大的困难，市值暴跌90%，员工从之前的11万人减少到5万人。

The company's founder, Yu Minhong, said in a letter to the company's employees on June 1 that the firm has experienced great difficulty in its fiscal year of 2022, when the company's market value plummeted by 90 percent and its employees decreased to 50,000 from the previous 110,000.

直播间的火热也带动新东方系公司股价上扬。中新社旗下财经媒体《经济观察》的最新数据显示，从6月10起，东方甄选账号在三天内新增了157万粉丝，达到337万粉丝。三天内，销售额达到1770万元。

The latest figures from Economic View, a financial media outlet of China News Service, show that the Dongfang Zhenxuan account had 1.57 million new followers in three days from Friday. The account has over 3.37 million followers in total. Its sales volume was 17.7 million yuan ($2.64 million) over the same three days.

网友评论：

你觉得这种直播方式如何呢？

编辑：朱迪齐

记者：程思

来源：中国日报 北青网

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