Bilingual·Foreign Business｜这个汉堡50岁了！

大家好！“外企头条”栏目又跟大家见面了，今天的主要内容有：

庆典丨麦当劳启动巨无霸50周年庆祝活动

McDonald's Launches Big Mac 50th Anniversary Celebration‘

展会丨“迈凯伦影子计划”闪亮ChinaJoy 2018

“McLaren Shadow Project” Shines China Joy 2018

设施丨雷格斯南京德基中心全新开业   

Regus Opens a New Workspace at Nanjing Deji Plaza

关注丨存储基础设施需求将持续增长 

Storage Infrastructure Demand Will Continue To Grow

请看详细报道↓↓↓

麦当劳启动巨无霸50周年庆祝活动

McDonald's Launches Big Mac 50th Anniversary Celebration

麦当劳中国宣布，与全球同步庆祝经典产品巨无霸50周年，送出一套五款巨无霸收藏币MacCoin，供粉丝分享与收藏。

McDonald's China announced that it will celebrate the 50th Anniversary of the Big Mac throughout the world, and will launch collectable coins known as MacCoins which feature five unique designs for fans to share and collect.

为了与中国消费者一起欢庆巨无霸50周年，中国内地指定麦当劳餐厅于2018年8月6日当日免费送出超过100万枚MacCoin。

In order to celebrate the 50th Anniversary of the Big Mac, designated McDonald's restaurants in Mainland China will deliver more than one million MacCoins to Chinese consumers for free on August 6, 2018.

此次全球将发行超过620万枚MacCoin。MacCoin全套五款设计，象征巨无霸风靡全球的不同年代，更代表巨无霸在生活、商业和潮流文化等方面的影响力。

More than 6.2 million MacCoins will be distributed. These collectable coins will feature five unique designs, each representing a decade of the Big Mac and its influence on life, commerce and pop culture.

“迈凯伦影子计划”闪亮ChinaJoy 2018

“McLaren Shadow Project” Shines China Joy 2018

HTC在中国国际数码互动娱乐展览会（ChinaJoy 2018）与世界知名一级方程式（F1）车队迈凯伦（McLaren）共同举办全球首个与真实职业运动相结合的VR电竞大赛“迈凯伦影子计划”中国站。

HTC unveiled the qualifier of the “McLaren Shadow Project” in China, the world’s first VR motorsport eSports competition in cooperation with the Formula 1 (F1) team McLaren, as well as a wide range of exciting new content at ChinaJoy 2018.

ChinaJoy是亚洲数字娱乐行业最具影响力的盛会，HTC现场展示20多款精彩刺激的游戏内容，供30万余名与会粉丝尽情体验。

HTC also provided onsite demo experiences of over 20 thrilling content titles to the 300,000-plus fans at this year’s ChinaJoy, the largest digital entertainment industry event in Asia.

在“迈凯伦影子计划”中，参赛选手使用VIVE PRO专业版在VR赛车游戏中模拟真实的迈凯伦F1车队进行角逐。

The “McLaren Shadow Project” is a virtual racing programme in which participants compete in a racing game that shadows the real F1 team, using the Vive Pro headset. 

中国站的最终获胜者可直接进入在2019年1月于英国迈凯伦科技中心举办的总决赛。

The competition will be time trial-based, and the fastest player from ChinaJoy 2018 will win a place in the finals, to take place in January 2019 at the McLaren Technology Centre UK. 

最终的比赛冠军将在迈凯伦电竞团队中赢得一席之地并有机会加入其电竞发展计划，获得独一无二的赛车运动体验。

The programme’s champion will win a seat in McLaren’s new eSports team, an opportunity to join the McLaren eSports development programme and a unique motorsport experience.

在HTC展区现场，参观者还可抢先体验多个尚未正式上线的精彩VR内容。

At the HTC booth at ChinaJoy 2018, visitors can experience a number of premier VR content that has yet to be released. 

在Vive Pro和Vive Focus等高端VR设备的支持下，展区游戏内容丰富、种类多样，既有单人VR游戏，也有大空间多人互动VR游戏体验。

Now being demoed on both the Vive Focus and the Vive Pro, these offerings range from seated single player games to large space multi-player experiences

雷格斯南京德基中心全新开业   

Regus Opens a New Workspace at Nanjing Deji Plaza

全球领先的灵活办公空间解决方案提供商雷格斯宣布进一步增加在中国的网点数量，日前新办公室在南京德基中心全新开业。

Regus, the world's leading flexible workspace provider, announced to further increase its office network in China.

截至目前，雷格斯已在全国建立近140家中心，覆盖国内30多个城市。

Recently, it opened a new office in Nanjing Deji Plaza. As of now, Regus has established about 140 centers in more than 30 cities in China.

随着千禧一代日渐成为职场主力军，其对社交的需求在办公场合中愈发强烈。为了响应这一需求，雷格斯突破了其标志性的隔间设计，在空间布局中融入了更大的共享办公区域，力求通过更开阔的开放式环境为用户打造一个更能激发创意灵感、提高工作效率的办公环境。

As millennials have gradually become the majority of the workforce, their social needs in the working environment are on the rise. To meet this demand, Regus arranges greater communal area as an innovative addition to its iconic private office design, in an effort to spark users’ creativity and inspiration and boost their productivity with a more open environment.

据雷格斯母公司IWG 集团在2018年发布的一项调查显示，随着科技变革、全球化以及员工期望的改变，灵活办公已在全球范围内蔚然成风。

According to a survey released in 2018 by IWG, Regus’ parent company, flexible working has now become a global trend, driven by technological development, globalization and changes in employee expectations.

已经有越来越多企业认识到，为员工提供灵活办公策略将在众多方面为企业带来益处，包括提升业务、提高竞争力与工作效率、吸引及留住杰出人才以及实现利润最大化。

An increasing number of businesses have recognized that offering flexible working strategies to their employees provided them with significant benefits, including business growth, increased competitiveness and productivity, attracting and retaining top talent, and profit maximization.

存储基础设施需求将持续增长 

Storage Infrastructure Demand Will Continue To Grow

希捷科技公司发布2018财年第四财季及2018财年财务信息。本财季，公司收入28亿美元，毛利率31.9%，净利润4.61亿美元，每股摊薄收益1.57美元。

Seagate Technology plc (“Seagate”) reported financial results for the quarter and fiscal year. For the fourth quarter, the Company reported revenue of $2.8 billion, gross margin of 31.9%, net income of $461 million and diluted earnings per share of $1.57.

于2018年6月29日结束的2018财年中，公司收入112亿美元，毛利率30.1%，净利润12亿美元，每股摊薄收益4.05美元。

For the fiscal year ended June 29, 2018, the Company reported revenue of $11.2 billion, gross margin of 30.1%, net income of $1.2 billion and diluted earnings per share of $4.05.

2018财年中，公司运营现金流为21亿美元，自由现金流为17亿美元，支付现金股息7.26亿美元，股份回购1000万股普通股（共计3.61亿美元）。

In fiscal year 2018, the Company generated approximately $2.1 billion in cash flow from operations and $1.7 billion in free cash flow, paid cash dividends of $726 million and repurchased 10 million ordinary shares for $361 million.

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编辑 / 徐晓燕

来源 / 经济日报（记者陈颐、朱琳）