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APAX MOMENTS | 唤醒咖啡师之梦

APAX Group APAX 2022-06-17

“调制咖啡是一场温柔仪式”。

专注,温柔,满心细致的宁静,然后把握住一杯好咖啡。

People say, "Making coffee is a ceremony."

to bring out the most exquisite characteristics in the cup.


Nespresso @ Beijing

9月13日,Nespresso于北京旬会所推出首款可供咖啡爱好者创作拉花的咖啡机—Creatista Plus。唤醒你心中专业咖啡大师之梦。

On September 13th, Nespresso launched the Creatista Plus Machine @ Xun Club Beijing - to release Your Inner Barista.


Nespresso首次推出可供咖啡爱好者创作拉花的咖啡机,多种质地的奶沫选择,能够为每一位咖啡爱好者带来咖啡馆级的优质体验,随时在家中制作自己喜爱的咖啡配方。

The Creatista Plus machine caters to coffee lovers looking to personalize their coffee moments - the first Nespresso machine that allows users to create multiple milk froth textures unlike ever before and perfect for any coffee recipe. 



☕️

CAPSULE WALL


宾客们用咖啡胶囊创作出唯美的咖啡艺术墙,其中也包括Nespresso中国区总经理 Alfonso Troisi先生。

Nespresso China Country Manager Alfonso Troisi and guests were so engaged in participating the capsule art wall by sticking capsule on it.  


☕️

LAUNCH MOMENT


两位舞者用优美的舞姿诠释了咖啡与牛奶的完美结合。

They danced among smoke and sand as a metaphor for the coffee and milk powder perfectly fuse together. 



☕️

COFFEE ART EXPERIENCE


咖啡师为来宾讲解演示拉花艺术。

Professional barista gave lessons on the latte art.



☕️

ENVIRONMENTAL FRIENDLY


咖啡艺术之旅在客人们用剩余的咖啡制作的泼墨艺术画中结束,与环保墙一同体现了Nespresso的环保理念。

The journey of our coffee art experience was not yet finished until the wax painting unveiled by guests pulling leftovers to the painting for promoting the concept of environmental friendly along with recycling wall.


创新与格调、用心的设计感,一直以来都是Nespresso的品牌核心。APAX有幸助力这场最高品质的体验活动,也希望Nespresso继续在中国市场取得成功。

Innovation, style, and design are at the heart of Nespresso. The brand consistently delivers the highest quality coffee experience to people. APAX really enjoyed the innovative and stylish approach of the Creatista Plus, we wish Nespresso continue its future success in China.



TO BE CONTINUED,

STAY TUNED!



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