APAX MOMENTS | DISCOVER THE BACKSTAGE #解密阿玛尼
Giorgio Armani beauty @BJ
以解密阿玛尼为主题，1月12日于北京751新罐，阿玛尼美妆为庆贺其官方旗舰店正式登录天猫举行盛大发布会。1月16日阿玛尼美妆将携手天猫一起打造阿玛尼美妆天猫超级品牌日。
On January 12th, Giorgio Armani beauty held the launch event at 751 Gasometer Beijing, to celebrate its flagship beauty boutique on Tmall.com which will be officially launched on January 16th, 2018.
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Experience the Backstage
阿玛尼时装秀场，模特精致而高级的妆容配合一套套华服款款而来，这场活动则以阿玛尼的秀场后台作为概念，探索阿玛尼的美妆秘密。
We can always find the perfect makeup corresponding each outfit during the fashion shows of Armani. Exploring the secret of Armani beauty during discovering the backstage was the concept of this event.
「后台试艳室」- 阿玛尼时装秀后台的特有设计也在此还原。阿玛尼美妆全球彩妆创意总监Linda Cantello在这里现场即时进行彩妆质地的叠加和色彩的调和以达到绝佳的T台效果。
The Armani Runway Lab, a unique design in the background of the Armani fashion shows was restored which was filled with pigments and makeup base formulations, helped Giorgio Armani Beauty International Makeup Artist - Linda Cantello to create the perfect effect.
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A Glamourous Stage
启动仪式，阿玛尼与天猫品牌标识汇聚，独一无二的在线互动体验就此开始。阿玛尼彩妆的最强解析以及化妆演示也都在舞台上精彩上演。
At the launch moment, the logos of Giorgio Armani beauty and Tmall gathered together which meant a unique online interactive experience began. What's more, a thorough guide to Armani beauty products was presented on the stage.
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A Brilliant Night
一众明星包括阿玛尼品牌挚友张梓琳小姐、李沁小姐、盛一伦先生、张蓝心小姐、吉克隽逸小姐、王晓晨小姐及各大知名博主，包括宇博gogoboi，吉良先生等现身活动现场。
Celebrities including friends of the house, such as Ms. Zilin Zhang, Ms. Qin Li, Mr. Yilun Sheng, and Ms.Lanxin Zhang, and famous KOLs including Mr. gogoboi, Mr. Ji Liang, made their appearances.
还有许多超特别的互动体验。
There were many special interactive experiences during the event.
故事追溯回2012年，APAX同样于此地呈现盛大的“唯有今宵. 北京” 时装秀。Giorgio Armani先生曾携旗下五个系列的重磅设计惊艳亮相。北京751新罐在APAX的开发之下空前未有得成为了阿玛尼的独特环形秀场, The One and The Only.
Back to 2012, Mr. Giorgio Armani brought the five brand lines to China, held a grand "One Night Only in Beijing” fashion show at the same place also presented by APAX. APAX completely remodeled 751 Gasometer to a circle runway stage, the one and the only.
时至今日，是阿玛尼彩妆的重要时刻，也是一次致敬。APAX很荣幸能够为其续写精彩。
Up to this day, the story is continued. It’s an honor for APAX to recorded these wonderful moments of Armani.
TO BE CONTINUED,
STAY TUNED!