APAX MOMENTS | DIOR CAPTURE YOUTH: THE TIME IS NOW
YESTERDAY IS OVER
TOMORROW IS TOO LATE
THE TIME IS NOW
DIOR "THE TIME IS NOW" @SH
充满科技感全白光的长廊，两旁不断闪烁的电子计时器与文字墙都提示着保养肌肤从现在开始。昨日已逝，明日太晚，把握当下...... 迪奥由此开启神秘派对。
The bright white corridor both side were presented by the electronic timer and the quote wall “Yesterday is gone. Tomorrow is too late. The time is now.” which reminds the core value. Dior kicked off its mysterious party.
1月16日晚，迪奥于上海陆家嘴滨江金融城-船台举办了全新产品系列”Capture Youth”产品发布派对。为解密此次新肌系列产品的抗衰老秘诀， "THE TIME IS NOW" 是最有力量的概念关键字。
On January 16th, Dior held the product launch celebration party for their new collection —“capture youth”. To unlock the secrets of age-defying, “THE TIME IS NOW” became the concept and the four huge words were set on the stairs just in front the entrance.
现场最有趣的拍照区域由五个秋千，一块巨型LED及两块彩色产品展示墙的形式呈现。
Fun Area was set by five swings; one LED screen and two colorful product walls were presented behind as the backdrop.
另外，创意十足的透明圆形桌也展现出此系列多款可自由搭配的产品特性。
The display was shown the whole product collection. The universal cream that is made for every skin type placed in the middle and 5 different serums around refer to the different functions.
承办过多场迪奥活动的APAX，无论是美妆或服饰，都完美的体现了品牌价值与其市场影响力。
From makeup to costume, APAX was delightful to support many Dior events, and perfectly enhance their brand value and market influence.
TO BE CONTINUED,
STAY TUNED!