H&M又换设计师了！来看看最in的单品吧！
又到了换季的时候，不知道大家准备怎样添置新的衣服呢？就在前两天，H&M特约设计师Erdem Moralıoğlu为广大剁手党带来了全新系列。就让我们一起来仔细瞅瞅新品上架发生的事情吧！
The highly anticipated collection went on sale on Thursday morning. And while there were queues from midnight on Wednesday at H&M shops nationwide, far from the pushing, shoving and even police cars seen at its previous launches, a ticketing system – splitting shoppers into 14 groups of 20 with 10-minute time slots from 9am to 12.30pm – resulted in a civilised atmosphere: queuers could get their wristbands, head off to a nearby coffee shop to warm up, and come back at their allotted time.
H&M备受期待的系列产品已于11月2号上午上市。购物人群甚至自周三午夜就在H&M店门口排队了。全国范围内的连锁店都如此,为了避免推搡意外,甚至在店门开业时间之前还有警车出没。店家把顾客分成14组每组20人。从上午9点到物业12点半，他们在排队期间有10分钟时间休息。这也让排队时的氛围比较舒缓，因为排队者可以通过他们的号码腕带去附近的咖啡店暖暖身子,然后在规定时间内回来就好了。
Erdem Moralıoğlu, who launched his eponymous label in 2005 and has since then dominated red carpets and fashion awards ceremonies around the world, is a favourite with the Duchess of Cambridge and with unofficial brand ambassadors including Alexa Chung and Keira Knightley. This collaboration, his first for a high-street brand, is not as cheap as H&M’s previous designer collections – prices range from £17.99 for a pair of tights to £229.99 for a full-length lace dress – but is a far cry from his usual price tag which lingers around the £1,600 mark. It also marks Moralıoğlu’s first foray into menswear.
艾达姆（Erdem Moralıoğlu）从05年起就拥有了自己的品牌标签，并且多次主导世界各地红毯和颁奖典礼的风潮，也是剑桥公爵夫人和各种非官方品牌代言大使的最爱。这次与h&m合作是他第一次与潮流快销品牌的合作，比往常与hm合作的设计师定价要高。产品和定价从18英镑的裤袜到230镑的蕾丝裙不等，但是也比他之前1600镑的作品便宜很多了。而且这也是艾达姆首次涉足男装。
对于这次的新品评价从连夜排队的消费者中也可见一斑。
“I feel like if I buy one of the pieces from this collection it's going to last a long time. It's more expensive than the other H&M designs which tend to be more disposable.”
“我觉得如果我从这个系列中买一件，它肯定流行很长一段时间。它比其他的H&M设计更昂贵，之前那些设计往往是一次性的。”其中一位买家如此说道。
“It's really amazing that H&M does it as it gives people who can't afford the high-end stuff the opportunity to own a luxury item,” said Daniel Bishop, 29, an illustrator – and 3am arriver.
另一位29岁的插图画家丹尼尔·毕晓普(Daniel Bishop)凌晨三点就来排队，并说:“H&M做这件事真的很神奇，因为它给了那些负担不起高端商品的人一个机会，让他们可以拥有一件奢侈品。”
Esqulant arrived at the store at 4am, when temperatures were averaging 2C, in the hope of purchasing the hugely popular leopard-print coat, £149.99.
Esqulant早上4点到达商店,当时平均气温只有2摄氏度。这位买家希望买到广受欢迎的豹纹外套,价值£149.99英镑（约合1300人民币），并给出了如下评价：
“I'll wear it all the time until it wears out. Leopard never goes out of style.”
“我会一直穿着它，穿烂为止。豹纹可永远不会过时。”
引起了如此风靡的潮流，设计师也发表了自己的看法。
“I pushed H&M really hard for the best possible quality. I am really proud of the finished result,” the designer said.
“我在很努力的推动hm的产品质量，而且我现在很为这个结果自豪。”
那么最新的单品都有啥呢？下面来展示一波：
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