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友情链接|中国LGBT广告大展:公众竞赛最佳三短片首次发布!Watch China's Winning LGBT Ads!

2016-12-06 云南平行 云南平行



11月14日由同志商务牵头举办的第三届中国粉红经济市场大会在上海成功举办。当场同志商务创办的首届中国LGBT广告大展:公众竞赛的视频短片首次发布,并颁发一二三等奖。其中一等奖项的视频获得奖金人民币一万元整。


On November 14, WorkForLGBT held the 3rd China Pink Market Conference in Shanghai, launching their 1st Annual China LGBT Advertising Campaign: Public Awards Competition, recognizing 1st, 2nd, and 3rd place, and awarding first prize 10,000 RMB.


LGBT广告大展宗旨

无所不在的营销及广告领域的主流媒体中,很少见到有内容能真正反映同志生活、体现我们对爱和被接受的渴望。


尽管更多中国企业开始关注粉红市场,仍然很少有品牌能借此机会真正了解、接受和鼓励社会共融理念,并关注LGBT人士为在职场、家庭、爱情中做“真我”而面临的日常挑战。


同志商务希望通过这场大展,引发更多人思考如何激励品牌和创意先锋勇于应对歧视和沉默,将LGBT人士呈现在公众面前。



LGBT广告大展:公众竞赛

主题LGBT:爱,职,家,依心而行


Under the theme ”LGBT: Truly You: at Work, at Home, and in Love", the competition solicited LGBT friendly & inclusive original 1-2 minute long video ads from the public to encourage brands and creative leaders to address the stigma & silence erasing LGBT people from public view.


在过去几个月中,LGBT广告大展公众竞赛将向公众征集体现LGBT友好包容的1-2分钟原创广告视频。通过评委会(由全球领先广告和公关公司资深领导组成包括来自爱德曼,博雅公关,高诚公关,等)对收到的有效参赛作品进行了评审并选出了“最佳LGBT广告公众大奖” 的一、二、三等奖。


An evaluative jury composed of leaders from top global PR and advertising firms in China including Edelman, Burson-Marsteller, and GolinMagic scored all finalists and determined our 1st, 2nd, and 3rd place winners.


LGBT 广告大展:公众竞赛标准

参赛作品根据其质量和以下标准加以评价:


促进LGBT社群价值观和理想,概念和构成,创意质量,和整体体验。


The public awards competition included four key metrics of evaluation: "advances LGBT community values & ideals", "concept & composition", "quality of creation", and "total experience".


同志商务荣幸宣布首次中国LGBT广告大展:公众竞赛单元一等奖得奖作品为 "在光中行走“,获奖者蔡姵缨,奖金为人民币一万元整。


WorkForLGBT is proud to announce the 1st Place winner of our 1st Annual China LGBT Advertising Campaign: Public Awards Competition, who received a 10,000 RMB cash prize, is Ms. Cai Peiying for her entry: "We Could Travel During The Day or Night".


1. 一等奖,作品名称:在光中行走



首届中国LGBT广告大展:公众竞赛二等奖获奖作品 -- "条件反射“。


2nd Place winner for WorkForLGBT's 1st China LGBT Advertising Campaign: Public Awards Competition is: "Conditioned Reaction".


2. 等奖,作品名称:条件反射



首届中国LGBT广告大展:公众竞赛三等奖获奖作品 -- "断袖“,以英文字幕讲述西汉汉哀帝与董贤董圣卿的同性爱情故事。


3rd Place winner for WorkForLGBT's 1st China LGBT Advertising Campaign: Public Awards Competition is: "Cutting the Sleeve".


3. 等奖,作品名称:断袖



同志商务感谢所有首届中国LGBT广告大展的参赛作品。此次参赛作者无一例外地为改善中国LGBT生存环境贡献了自己的力量。


WorkForLGBT is greatful to all those who entered our 1st China LGBT Advertising Competition and made a contribution towards creating a more diverse and inclusive society for LGBT Chinese.


在此特别感谢淡蓝/Blued以及热拉赞助本次竞赛的现金大奖。让我们同心协力,促使主流媒体关注到LGBT人群的所为所爱!


Special thanks to Dan Lan / Blued and Rela for sponsoring our first place award cash prize. Together, let's make sure that LGBT lives and love can be seen in media, on TV, and through advertising.


请点击左下角的 "阅读原文" 链接,即可在优酷上也观看这些短片


You can also click "read more" below to view these ads on YouKu.


* 关于同志商务我们公益非营利平台,请搜索微信公众号: WorkForLGBT, 点击屏幕右上角“查看公众账号”即可关注,或者拜访同志商务的官方网站:www.WorkForLGBT.org *


To learn more about our non-profit platform search for WeChat Public Account: WorkForLGBT, click the upper right hand corner of the screen, select "view official account" and click "follow", or visit us online at www.WorkForLGBT.org *


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