“城市、文化、创造力”能力建设培训，助力甘肃文化发展
“城市、文化、创造力”能力建设培训，助力甘肃文化发展
(English version below)
2023年3月12-13日， “城市、文化、创造力”能力建设培训于兰州举行。90余位来自甘肃省文化和旅游厅及直属单位、世行贷款甘肃丝绸之路经济带文化传承与创新项目的七个市/县/区、甘肃高校学院、甘肃世界文化遗产地、甘肃重点文旅企业的代表及非遗传承人代表参与了此次培训。
此次培训班以联合国教科文组织与世界银行联合开发的 "城市、文化、创造力"框架为基础，邀请到文化和创意领域的顶尖专家向学员授课，并采取高度互动模式，鼓励参与者之间的讨论，为政府和私营企业的文化专业人员与当地利益攸关方之间创造交流互动机会。
培训于3月12日上午拉开帷幕，联合国教科文组织驻华代表处文化项目官杨碧幸博士及甘肃省文化和旅游厅成员、副厅长田学功作了开班演讲。杨碧幸表示，世行贷款甘肃丝绸之路经济带文化传承与创新项目着重寻求利用甘肃的文化和创造力，提升思想理念、强化能力建设、提供政策建议。田学功表示，通过发展文化创意、旅游产业推动城市创新发展方兴未艾，甘肃有非常丰富的文化资源，期待通过此次培训可以进一步推动甘肃文旅的创新发展。
文化与可持续发展
北京大学考古文博学院副院长、联合国教科文组织亚太遗产培训中心（北京）常务副主任张剑葳教授通过对文化相关概念、准则和国际公约的细致讲解进一步阐释了文化在可持续发展中扮演的角色。张教授亦分享了世界遗产的社会公众参与的案例，以期甘肃能够从中获得一些发展灵感。
东南大学建筑学院城乡规划学教授、联合国教科文组织文化资源管理教席主持教授董卫的主旨演讲以亚洲历史为切入分析了甘肃历史文化空间可持续发展的潜力。在董教授看来，甘肃有条件成为我国数字化文旅产业先行示范区，且在新一轮科技变革中具有后发优势。
甘肃的文化生态环境
3月12日下午的培训聚焦甘肃的文化生态环境。教科文的李杭颖和章忆宁分享了基于教科文2030文化指标制作的甘肃文化概况，其后来自7个项目地的代表分享了各自市/县/区的文化资源。在小组讨论环节，各小组成员积极讨论，确定了省级和各市/县/区的文化优先发展领域。
为引导参会者对各市/县/区亟待解决的挑战及现有的助推因素展开更为深入的讨论，杨碧幸博士以此次培训教材"城市、文化、创造力"框架为蓝本，分享了创造一个有利于文化发展的环境面临的机遇与挑战。第二轮小组讨论随后围绕文化面临的挑战及助推因素展开。
文化的数字化解决方案
3月13日的培训期待数字化解决方案能带给甘肃各市/县/区的发展带去新视角。北京大学文化产业研究院院长、北京大学艺术学院的向勇教授首先对其他国家/城市正在使用的文化部门数字化解决方案作了案例分析。西北师范大学的把多勋教授也对甘肃现有的促进非遗传承和保护的解决方案作了分享。
文化促进可持续发展，甘肃在行动
培训的最后，参会的各市/县/区针对各地的文化优先发展领域、面临的机遇和挑战制定了行动计划。在把多勋教授的引导下，参会者就甘肃省促进文化与创意发展达成了共识并制定了统一行动计划，确认实行相关行动所需要的来自不同政府部门及社会各界的支持。
参会者达成共识的行动包括建立跨领域的合作，尤其是私营企业；在当地高校、学院专业化及主流化文化教育（特别是非遗教育），以及和其他省份的高校建立交流网络；建立当地文化资源数字平台；提升理念和政策，确保能够最大限度利用文化促进可持续发展。
学员在专家引导下展开热烈讨论
能力建设成果
在现场收到的42份问卷调查中，93%的学员认为本次能力建设培训对他们今后的工作特别有用。很多与会者提到了培训为他们在文化助推可持续以及数字技术在文化领域应用提供了全新思路，下面是一些参会代表的声音：
——把多勋教授，西北师范大学
——定西市文旅代表
——天水市文旅代表
——花儿非遗传承人代表
From 12 to 13 March, “Cities, Culture, Creativity” Framework Capacity Building Workshop was held in Lanzhou. Around 90 participants from Gansu provincial government, seven project cities/counties/districts of Gansu Revitalization and Innovation Project, local universities and vocational institutions, heritage sites, and private sectors, and ICH bearers joined the workshop.
The workshop was developed based on the ‘Cities, Culture, and Creativity’ (CCC) Framework, jointly developed by UNESCO and the World Bank. Key training lectures was delivered by experts identified and invited by UNESCO in the field of culture and creativity. The workshop adopts highly interactive approaches, encouraging discussions among participants, creating opportunities for interactions between cultural professionals from both governmental and private sectors with local stakeholders.
The training was opened by Dr. Duong Bich Hanh, Programme Specialist for Culture UNESCO Beijing Office and Mr. Tian Xuegong, Deputy Director of Gansu Provincial Cultural and Tourism Department. Dr. Duong highlighted the World Bank-financed Gansu Revitalization and Innovation Project, aiming to support Gansu through awareness raising, capacity building and policy guidelines. Mr. Tian emphasized that culture remains an enabler of sustainable development, and Gansu has rich resources in culture and tourism. He hoped the workshop can foster more innovative practices.
Culture for Sustainable Development
The role of culture for sustainable development got further illustrated in Prof. Zhang Jianwei (Deputy Director of the School of Archaeology & Museology, Peking University, and Executive Deputy Director of WHITRAP-BEIJING)’s presentation on culture-related concepts, principles and international instruments. Prof. Zhang also shares cases on engaging the public in heritage preservation.
Prof. Dong Wei (Professor of Urban Planning, School of Architecture, Southeast University, holder professor) analyzed Gansu’s potential for sustainable development from the perspective of Asian history. In his view, Gansu has the potential to become the pioneer demonstration area of digital culture and tourism, and has late-developing advantage in the new intelligent society.
Gansu's Cultural Ecosystem
The session in the afternoon 12 March focuses on Gansu’s cultural ecosystem, beginning with the Li Hangying’s and Zhang Yining’s sharing of brief province’s cultural profile constructed based on the framework of UNESCO 2030 Cultural Indicators. Representatives from 7 cities/counties/districts later introduced cultural resources of their locality. During the group discussion, participants actively discussed about the cultural uniqueness of their place, and identified their priorities for further development.
To kick start the next group discussion on opportunities and constrains local stakeholders currently face in preserving and promoting their cultural resources and assets, Dr. Duong Bich Hanh introduced the Cities, Culture and Creativity Framework. Group participants then exchanged views on local existing enablers and gaps to be addressed in order to unlock the potential of culture.
Digital Solutions for Culture
The Session 3 on 13 March was designed to share digital solutions that can benefit the development of the culture sector in an innovative way. Prof. Xiang Yong (Dean of the Institute for Cultural Industries, and Professor of the School of Arts, Peking University) shared case studies of digital solutions for culture sector that can potentially be applicable to Gansu, while Prof. Ba Duoxun from Northwest Normal University introduced some existing solutions currently utilized in the province to safeguard and promote intangible cultural heritage (ICH).
Joint Action Plan for Culture
Fully aware of the important role of culture in sustainable development, participants identified a list of actions. Guided by Prof. Ba Duoxun, the participants reached consensus on a harmonized action plan for Gansu province, and were aware of that such actions required joint efforts by different government departments as well as the support of different stakeholders.
Among the actions proposed, highlights include the establishment of inter-sectoral collaboration, especially with the private sector; the professionalizing and mainstreaming of culture education, especially ICH, in local universities as well as creating formal exchanges between local universities and universities from other provinces; the setting up of a digital platform to showcase cultural resources; and strengthening regulations and improving awareness to ensure that the contribution of culture to sustainable development is maximized.
Capacity Building Outcomes
According to the data drawn from 42 evaluation questionnaires collected, 93% of them believe the capacity building workshop is very useful for their future work. Particularly, many respondents mention the workshop provided them with inspirations in maximizing the potential of culture for sustainable development and application of digital solutions in cultural sector. Below are some voices from the participants:
“The workshop is well-timed. It will help Gansu to foster more culture and tourism talents.”
——Prof. Ba Duoxun, Northwest Normal University
“The workshop broadened our horizons by providing us with innovative ways of ‘gameplay’, and helped us to re-think our own work. Also, the workshop brought together different stakeholders in culture and tourism and gave us the face-to-face opportunities to communicate with top experts.”
——Representative from Dingxi Municipality
“The training is a real ‘brain storm’.”
——Representative from Tianshui Municipality
“ICH safeguarding faces many challenges. We hope UNESCO can provide us with more technical support.”
——Hua’er representative bearer