smart times 2017 presented by Avantgarde
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“smart times 品牌年度盛典” 是 smart 品牌以及车主们的年度庆典。前卫咨询上海分公司一往无前、勇于挑战，打造了一场国内迄今为止最为盛大的 “smart times 品牌年度盛典”。
smart times is the yearly celebration of smart brand and smart owners, and again, Avantgarde Shanghai took on the challenge of presenting smart’s biggest event yet in China.
前卫咨询上海分公司在彩色跑（The Color Run）北京站为作为 2017 年度首席赞助商的 smart 打造品牌空间。活动参与者超过 10,000 人次，绝大多数参与者在品牌空间驻足停留，拍照留念，参与趣味游戏并深入了解 smart。
Avantgarde Shanghai created the smart brand space at The Color Run Beijing Stop, of which smart is the 2017 Presenting Sponsor. More than ten thousand people took part in the run, with many of them stopping by the space for photo ops, fun and games and to learn about smart.
▲ 我们打造了炫酷的品牌空间，数千人在此停留，参与趣味活动，为 smart 拓展了粉丝群体。
Our awesome brand space, where thousands of people stopped by to engage in fun activities as we created new smart fans.
▲ 品牌空间展示了数辆夺人眼球的 smart，为粉丝们展现真我赋予灵感。
The brand space included a small exhibition of eye-popping smart cars to inspire fans to express their true selves.
▲ smart 粉丝在品牌空间参与趣味游戏并记录下了自己与 smart 的精彩一刻。
smart fans took part in fun games and photo opportunities in the brand space.
▲ 形状为 smart logo 的泡沫雕塑令小朋友们爱不释手。
Bubble sculptures of the smart logo were a huge hit with the little ones.
The Color Run participants took the chance to pose with (and in) our 3D smart car frames before and after the race.
▲ 3D 展示墙独具一格，吸引了大量 smart 粉丝在此拍照留念。
The 3D display wall attracted many smart fans as a unique place to get their photos taken.
“smart times 品牌年度盛典” 作为主要活动，吸引了超过 1,000 名 smart 车主及粉丝参与，共同庆祝品牌盛会。现场更有 smart 为粉丝准备的诸多惊喜，以示特别感谢。
The main event however was smart times, an evening-long programme where more than one thousand smart owners and fans assembled to celebrate the brand and anticipate a number of surprises as a special thank you for being smart supporters.
For the smart times evening event, we designed and constructed an incredible two-story stage featuring Beijing landmarks, a DJ booth, and huge 180° screens.
▲ smart 中国区品牌大使吴亦凡出席晚会现场，助力活动并与粉丝互动，帮助我们通过“一直播”吸引了超过 17,000,000 名观众观看直播。
smart Ambassador of China Kris Wu came by to lend his support and interact with smart fans, and helped us to net more than 17 million viewers on live-streaming app Yi Zhi Bo.
▲ 合作品牌区位于 “2017 smart times 品牌年度盛典”举办大厅外，我们打造出了一个 smart 后备箱集市，用于展现合作品牌。
The co-branding area is where we displayed smart’s co-branding partners, presenting a ‘smart trunk market’ set-up using smart cars, located just outside the events hall where smart times 2017 was set to take place.
▲ 今年的 “smart times 品牌年度盛典”比往年更胜一筹的是，新款 smart 新声特别版惊喜亮相。
This year’s smart times was extra special, as the company unveiled the new smart Citypop Edition.
▲ “smart times 品牌年度盛典” 可谓包罗万象，舞蹈演员的街舞表演引出了 smart 新声特别版的精彩亮相。
The smart times event included a bit of everything, including a performance by a local b-boy dance group right before the smart Citypop Edition was unveiled.
▲ 与西班牙萨洛正在举办的 2017 全球 “smart times 品牌年度盛典” 实时连线是盛典的一大亮点，令中国与全球的 smart 粉丝跨越半个地球分享对 smart 品牌的热爱。
One major highlight was a live connection with smart times 2017 happening concurrently in Salou, Spain, allowing Chinese and International smart fans to share their passion for the brand even from halfway across the world.
▲ 活动第二天的亮点是 smart “城市巡游”——车队中设计新锐、各具特色的 smart 声势浩大，让北京观众们大饱眼福，活动在北京园博园拍照后结束。
Day 2’s highlight was the smart City Parade – an entire column of smart cars with varyingly outrageous designs showed off to Beijing onlookers, and culminated in a photo opportunity at Beijing Garden Expo Park.
▲ 您可以发现，周围有许多人戴着马头面具。
As you can see, there was a lot of horsing around.
▲ 超过 1,000 人次参与 “smart times 品牌年度盛典”，整个盛典当中，前卫咨询团队精确掌控时间，有效执行了数百个音视频信号、舞台指导及线上直播。
More than a thousand people attended smart times, where over the course of an evening the Avantgarde team executed hundreds of perfectly-timed audio and video cues, stage directions and live stream.
▲ 吴亦凡粉丝翘首以盼偶像上台。
Kris Wu fans get ready to see their idol take the stage.
▲ 粉丝摆造型的是一辆个性化的 smart——smart 车主从各地驾驶 smart 远道而来，而这辆 smart 给人一种凌空飞来，参加盛会的感觉。
Check out the customized smart that this fan is posing with –smart owners drive in from far and wide to attend smart times, but we get the feeling that this one flew there.
Another amazing job from an incredible team – well done!