教授专访 | 傅强教授：国大中文EMBA，通往世界的窗口（双语）

Original 中文EMBA 新加坡国立大学EMBA

通往世界的窗口

A Window to the World

在这个地缘政治紧张局势加剧、创新和冲突层出不穷的时代，对具有全球视野的技术人才的需求从未如此之高。这一点，新加坡国立大学商学院的傅强教授深有体会。

In this time of rising geopolitical tensions, innovation, and widespread disruption, the demand for skilled talent with a global perspective has never been higher. This is something Professor Fu Qiang of the National University of Singapore (NUS) Business School knows all too well.

作为新加坡国立大学中文EMBA课程的学术主任，傅强教授展望未来，他认为项目最大的特色就是将有能力的学生与全球连接起来。中文EMBA项目致力于培养新一代世界商业领袖，将东方文化与国际视野相结合。为此，我们采访了傅强教授。

As Academic Director of the NUS EMBA (Chinese)programme, Professor Fu looks ahead to a future where the defining characteristic of programmes will be their ability to connect students to a global audience. Programmes like the Chinese EMBA can help nurture and incubate the next generation of world business leaders, combining Eastern cultural influences with an international perspective. We caught up with him to find out more.

傅强教授

新加坡国立大学商学院

策略与政策系

中文EMBA学术主任

傅强教授于1998年毕业于北京大学光华管理学院，并在美国印第安纳大学获得经济学博士学位，自2005年起执教于新加坡国立大学商学院，讲授管理经济学、宏观经济与国际金融等课程，被评为新国大商学院EMBA最佳教师，现任中文EMBA项目学术主任。

傅强教授曾两次当选新加坡最具影响力40岁以下商科教授，为众多金融机构与大型企业高管授课、咨询，或担任董事、监事等职务。傅强教授从事应用对策论的理论研究，曾担任德国巴伐利亚州财政部Max Planck公共税收与法律研究所、加拿大CIREQ经济研究所客座研究员。其学术论文广泛发表于诸如the American Economic Review, Theoretical Economics, Journal of Public Economics, Games and Economic Behavior等国际顶级学术期刊。

傅强教授：当今世界瞬息万变。旧的商业模式正在被颠覆，市场结构不断推陈出新，出现了诸多振奋人心的变化。而当今的商业领袖也面临着巨大的压力，他们必须保持领先，肩负使命不断适应这个改变的世界。

Fu Qiang

The world is changing very quickly. Old business models are being reinvented, market structures are evolving and reforming in new and exciting ways. There is a lot of pressure on today’s business leader to stay ahead of the game, and to be constantly adapting and evolving.

企业的定义也在发生转变。传统业务在过去要简单得多，领导者的责任也仅是将股东利益最大化。而如今，全世界都在呼吁包容性增长。人们期望企业在社会中发挥更大的作用，履行社会责任，为客户、员工和社会创造更大的价值。 现代企业的多维属性体现在对ESG(环境、社会责任及公司治理)的日益重视上，许多公司仍在努力应对这些新的挑战。

The definition of business is also being transformed. Traditional businesses used to be much simpler, and the responsibility of the leader was simply to maximise shareholder value. Now, the whole world is clamoring for inclusive growth. Businesses are expected to play a much bigger role in society, and to create value for a broader range of stakeholders, including customers, employees, and the wider community. The multidimensional nature of the modern business is illustrated by the growing emphasis on ESG, and many companies are still struggling to manage these new commitments.

如今，领导者要寻求一种微妙的平衡，一方面要在当下交出业绩，另一方面需要不断转变业务以应对未来。我曾经问过我们的一位EMBA校友，他为什么选择我们的课程，他的回答很简单：“世界变化太快，我已经跟不上了！”。

Leaders today have to strike a delicate balance. They must juggle between delivering results in the present, while at the same time transforming their businesses to prepare for the future. I once asked one of our EMBA participants why he joined our programme, his answer was simple “The world is changing too quickly, I can’t keep up!”.

傅强教授：教育的本质，即是改变。世界各地的人们都在拥抱“终身学习”的理念。无论你是18岁，还是80岁，人们越来越意识到，在一生中，都需要不断地更新迭代我们的知识技能。

Fu Qiang

The very nature of education is changing, and people everywhere are embracing lifelong learning. Whether you are 18 or 80, there is a growing understanding that we will need to update our skills continuously across our lifespans.

大学必须引领这种变化，并不断更新、完善我们的课程和内容，将最新理念和知识带进课堂。我们也需要培养学生知行合一、学以致用的技能。作为教育者，我们的职责不仅仅是传授现有知识，更是要鼓励学生们培养其分析及创造性的思考能力。

Universities have to champion this change, and to be constantly updating our programmes and content so that we can continue bringing state of the art ideas and concepts to the classroom. We also need to give students the skills to take that knowledge out into the world. Our role as educators is not to present students with existing knowledge, but to encourage students to think both analytically and creatively.

如今，要成为一个成功的领导者，仅仅靠深耕一、两个专业领域是远远不够的。类似会计、金融和营销等这样的核心知识是必不可少的。同时，领导者还需学习跨领域知识，如人工智能、区块链和设计思维等。新国大EMBA课程可以为他们打开通往这个世界的窗口，帮助他们去理解这些新的理念和信息，进行融会贯通，为他们的终身学习奠定坚实的基础。

To be a successful leader today, it is not enough to have a deep understanding of one or two areas of specialisation. There will always be a need for knowledge in core areas such as accounting, finance and marketing, but leaders now need to have a grasp of different topics like Artificial Intelligence, Blockchain, and Design Thinking. EMBA programmes like ours can provide a window into this world, helping them understand and interpret all these new ideas and information, and connecting the dots so that they have a solid platform for lifelong learning.

傅强教授：新加坡一直被定位为“连接东西方的桥梁”。我们在实现这一概念方面非常成功。25年前，新加坡国立大学商学院是全球第一家开设中文授课EMBA课程的高等学府。

Fu Qiang

Singapore is very well-positioned as a junction that connects East and West. We have been very successful at materialising this concept, and NUS Business School was actually the first leading institution of higher learning to offer its EMBA programme in Chinese, some 25 years ago.

虽然这个课程是中文授课，但课程结构沿用了西方架构。现代管理领域需要我们的同学们既要深谙中国文化，更要晓通西方的方法论和思维模式。为此，我们的师资队伍非常国际多元化，很多老师虽是中国人，但他们在顶尖的西方高等学府接受的教育。我们也有来自欧洲和美国的老师，他们很有兴趣接触东方文化。

Even though the programme is delivered in Chinese, the curriculum is structured in a Western way. The modern management sphere needs students steeped in Chinese culture, but who are also well-versed with Western methods and modes of thinking. To this end, our faculty are very diverse – many are Chinese but educated in leading Western Universities. We also have faculty members from Europe and America who are very interested in engaging with emerging Eastern cultures.

多样性和包容性是我们项目的特色。我们的学生既有中国文化的根基，也具有全球化的视野。最新一期的学员组成上，我们可以看到，他们来自于14个不同国家、39个城市。我们正积极招收那些对外部观点保持开放的态度，并渴望建立一个更加全球化的世界观的学生。我们的职责，就是为他们提供一个享有学术自由并可以探索和表达自己想法的环境。

Diversity and inclusiveness are our defining characteristics. Our students tend to have Chinese cultural roots but are globalist in outlook. In our most recent intake, participants hail from 14 countries and 39 different cities. We actively look for students who are open to external perspectives, and eager to build a more globalised view of the world. Our role is to provide them with an environment where they have the academic freedom to explore and express these ideas.

傅强教授：这个时代瞬息万变，我们的项目也需要与时俱进，跟上时代的步伐。我们会继续优化和完善我们的课程，继续努力不懈以启发同学们。

Fu Qiang

Times are changing, and programmes like ours need to constantly evolve to keep pace. We have to continue updating and expanding our curriculum and working hard to inspire and delight our students.

我们更大的愿景是，不仅要成为教育者，更要成为连接的桥梁。我们希望打造一个生态系统，帮助我们的学生实现他们的全球抱负。近期，我们还设立了 "出海企业家奖学金“，鼓励那些已经取得这方面进展的学生。我们还将为他们匹配相应的教师顾问，提供财务支持，将他们与我们广泛的全球校友网络联系起来，帮助他们孵化自己的想法，在全球范围内取得更大的成功。

Our bigger vision is to be not just educators, but also connectors. We hope to build an ecosystem that will help our students realise their global ambitions, and recently created a Going Global scholarship to reward students who have already made some progress. We will match them with relevant faculty advisors, support them financially, and connect them to our extensive alumni network to help incubate their ideas for global success.