扎根！在光华课堂上读懂中国
周黎安
光华管理学院副院长、本科研究生项目主任、应用经济学系教授
建设教育强国是中华民族伟大复兴的基础工程，立足中国国情，彰显中国底色，讲好“中国故事”，适应世界潮流，是现代工商管理教育的重要使命。学院提出“三个一工程”，依托7个科系和3大交叉平台，打造一门精品本科课程、一门精品硕士课程、一本精品教材，计划未来五年完成二三十门精品课程、二十余本本科和硕士经典教材，系统梳理中国经济的独创贡献，建成具有中国特色的商学教育体系。其中，《中国系列》精品课程凝结了中国金融、中国经济、中国管理、中国社会的丰富经验和前沿探索，让学生深入中国发展波澜壮阔的进程，系统、科学地把脉发展规律与先进方法，成为未来国家战略的答卷人。
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读懂中国
中国金融
Finance in China
中文课程授课团队：刘俏、贾春新、徐江旻、张宇
英文课程授课团队：刘晓蕾、徐江旻、刘琦、卢瑞昌、沈吉、张宇
课程简介：改革开放四十年，中国金融业取得了长足的发展，其发展路径、组织形式、运行方式、风险积聚与释放特征、正式与非正式规则、与实体经济的相互作用等方面，与其它经济体都多有异趣，具有明显的中国特色。现有金融学教材多以西方市场为背景，在解读波澜壮阔的中国金融格局及其曲折微妙的历史沿革方面存在改善空间。本课程描述中国金融业的制度背景，梳理中国金融发展的历史脉络，在此基础上，以学术研究为基础，以问题为导向，反思金融业改革开放关键节点的历史选择，总结中国金融业发展的经验教训，具象化中国金融发展模式，为金融学理论与中国实践的深度结合贡献力量，对中国金融业未来的发展方向进行预判。
中国经济
Chinese Economy
中英文课程授课团队：周黎安、王辉、唐遥
课程简介：本课程从经济发展与制度变迁两个维度讲述和分析中国经济的历史与现实，主要侧重在计划经济时期和改革开放时期中国经济的运行机制、发展绩效和内在逻辑。本课程的特色之处为：基于经济学理论、前沿研究文献，解析和讲述“中国故事”，从市场与政府的互动视角理解中国经济的运行逻辑和演变进程，从国际比较的视角界定和分析中国经济的发展绩效及其治理的特征。
中国管理（一）
Chinese Management
英文课授课教师：马力
课程简介：This course targets to help you understand important topics of management in the Chinese context or with the Chinese people. You will learn concepts, theories, research results, and management stories related to this domain. You will learn from the lectures, your classmates, as well as your own explorative learning activities. This course requires highly interactive class participation and your own exploration outside the classroom.
中国管理（二）
Chinese Management
英文课授课团队：任菲、易希薇
课程简介：This course targets to help you understand important topics of management in the Chinese context with a focus on Internet companies and their innovation in China. We will discuss business models of Chinese Internet companies and how they deviate from their foreign counterparts. We cover domestic companies, their globalization strategy, and the foreign companies in China. You will learn concepts, theories, research results, and successful management stories related to this domain. You will learn from the lectures,your classmates, as well as your own explorative learning activities. This course requires highly interactive class participation and your own exploration outside the classroom.
中国社会（上）
Understanding Chinese Society, 1700-2000
英文课授课教师：董浩
课程简介：This course summarizes some of the new directions in Chinese history and social science produced by the creation and analysis of big historical datasets based on newly opened Chinese archival holdings, and organizes this knowledge in a framework that encourages learning about China in comparative perspective.
This course demonstrates how a new scholarship of discovery, generated by Big Historical Datasets, is redefining what is singular about modern China and modern Chinese history. Current understandings of human history and social theory are based largely on Western experience or on non-Western experience seen through a Western lens.
This course offers alternative perspectives derived from Chinese experience over the last three centuries. We present specific case studies of this new scholarship of discovery, using a data analytic approach, divided into three stand-alone parts.
Part One focuses on the question ‘Who are we?’ as seen through the framework of comparative population behavior - mortality, marriage, and reproduction – and their interaction with economic conditions and human values. We do so because mortality and reproduction are fundamental and universal, because they are measurable and often similarly defined and therefore easily comparable, because they differ historically just as radically between China and the West as patterns of inequality and opportunity, and because these differences demonstrate the mutability of human behavior and values.
Parts Two and Three focus on comparative inequality and opportunity and addresses two related questions ‘Who rises to the top?’ and ‘Who gets what?’. We begin with analyses of inequality ineducation and social mobility, then turn to the accumulation and distribution of wealth, and conclude with an analysis of political winners and losers underrural collectivization.Also, this course takes advantage of a well-developed ‘flipped classroom’ teaching design. Details will be provided in the Teaching Methods section.
中国社会（下）
Contemporary Chinese Society
英文课授课教师：於嘉
课程简介：This course will introduce the historical background, social institutions and demographic issues of Contemporary Chinese society from a socio-demographic approach. This course provides an opportunity for in-depth discussion of a few major issues in contemporary Chinese society. Chinese society is best understood through a number of different intrinsically linked andmutually-interdependent aspects. For this reason, we will explore its history, cultural practices, government, economy, and family structure.
中国公司-会计视角
Chinese Enterprises-An Accounting Perspective
授课教师团队：王立彦、陆正飞、卢海、肖潇
课程简介：本门课程将着眼于中国公司发展中遇到的与会计相关的现实问题，并以专题的形式进行讲授。主要内容包括中国公司社会责任、内部控制、财务与成本管理、审计制度、投资行为、融资行为、财务绩效、管理层薪酬、信息披露质量等。课程目标为：增进学生对会计学科的了解；引导学生关注中国公司所面对的现实问题与挑战；提高学生应用所学知识分析和解决现实问题的能力；帮助学生深入理解中国经济飞速发展下的公司选择与行为。
中国营销
Marketing in China
英文课授课教师：沈俏蔚
课程简介：This course is designed to help students to gain a deep understanding of Chinese consumers and Chinese market and expose students to the business innovations and marketing practices in this market. This course will discuss the characteristics of Chinese consumers and the evolution of demand, the growth of Chinese brands, the business innovations powered by internet and important marketing strategies leveraging social media and mobile technology. The course will also cover cases of international brands in China and analyze the underlying reasons for their success or failure in this market. You will learn the strategies that marketers can use to operate successfully in today's dynamic environment.
生动有趣提问式教学，启发思考授课生动而有深度，容易理解讲解深入浅出，赞！全北大最精彩的课，没有之一经验丰富，知识讲解非常透彻学术功底扎实且丰富 课程结构非常完整，内容丰富庞大，脉络清晰课件内容丰富，数据详实
读懂中国