Finalists of Marking Awards 2017
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After two-months promotion and entry submission, 23 juries of Marking Awards 2017 have reviewed 85 second-round selected works and narrowed them down to 40 finalists (30 from professionals and 10 from students). As is shown below, the jury community of Marking Awards 2017 has multiple national backgrounds and represents different views from brands and agencies respectively. Before the awards ceremony on 19th April, 2017 in Shanghai, let's have a quick preview of these brilliant package design!
Note: All the concept works among finalists are displayed in this article except one from a student whose work is in the patent application process.
Professional - In-Market Works:
#001: Daofuzi
Entrant: UNIDEA BANK
Product: Rice
The designers are dedicated to make emotional connections between the rice growing area and the product itself. The rice container is reusable which facilitates a second round branding.
#002: Weimu Farm
Entrant:JAN Creation Boutique Co.,Ltd
Client: Sichuan Weimu Food Co., Ltd
The sauced meat cube by Weimu Farm is a typically local snack. In order to combine the brand feature with the product character, we choose illustration, integrating elements like nature, village and black pig. As a creative design, the figure of black pig is presented over all the packaging. Moreover, the customized game card of black pig even highlights the concept of leisure. Consumers can play cards with their friends and enjoy a wonderful time while tasting the delicious food. Such depiction of easy life is also an authentic representation of Chengdu lifestyle. In this way, consumers can experience Sichuan from aspects like taste, vision and culture from the product.
#003: Easy Life Nuts
Entrant: Efonew Design Co.
Client: Jiajiayue Co.
#004: Hill Time Enzyme
Entrant: UNIDEA BANK
#005:Minute Maid Master Brand Juice
Entrant: The Coca-Cola Company
This bottle shape is developing for Minute Maid Master Brand Juice, which is a simple, coherent, and consistent package. The main design concept comes from the Market Fresh, the fruits in the crate.
#006: QiWeiXian
Entrant: UNIDEA BANK
QiWeiXian Sauces use fresh vegetables to develop the products. Five flavors are offered by the brand including sour, sweet, bitter, spicy and salty. The designers wisely use the shots of the ingredient to show the freshness of the sauce and people's simplest pursuit of delicious and natural foods.
#007: Tian xiao hai Yogurt
Entrant: Mengniu
#008: Well-done Healthy Wine
Entrant: UNIDEA BANK
The design is inspired by Chinese Taoism. The illustrations are four different Taoism stories showing different functions of the wine. The wine bottle is round-shaped outside but square-shaped inside, which shows Taoism's philosophy of the heaven and the earth being naturally an integration so all the pursuit of wellness should goes to the nature itself.
#009: Qingshayou Rice Wine
Entrant: Shanghai Qinwei Graphic Design Co.,LTD.
Client: Zhangjiagang Winery Co. Ltd.
This is a new style product of rice wine. Different from traditional rice wine, the color of this new style rice wine is golden and refreshing taste because of adding some sake.Like “Qingshayou”, whoes brewing technology fuses by rice wine and sake. “Qinwei Design” fuses Japanese grace and Chinese gorgeous into design of packages. The round bottle body is dignified. A delicate illustration, large area of golden, provides eye-catching aesthetics. Traditional elements and fashion style makes “Qingshayou” to be unusual Chinese rice wine.
#010: Shaliwen Moon Cake
Entrant: Charlie Leong
Client: SHALIWEN
The brand of SHALIWEN, founded in 1947, Changsha, Hunan province, has nearly 70 years history. This time for SHALIWEN moon cakes packaging design, adopting Chinese vintage style is not following suit, but is hoping to wake up the brand of the republic of China customs, restoring the brand founded at the beginning and adding some new elements in the meantime.
#011: Pringles Holiday Can 2016
Entrant: LPK
Client: Pringles
Every year Pringles releases a limited edition can for the year-end celebration. The design is unique every year. Because of discrepancies across APAC regions, the design needs to work for countries both celebrating and not celebrating Christmas.
#012: Yijin Liquor
Entrant:Dtalkdesign－Studio
Client: Ningbo Haishuo
This design project is testing and designing Chinese medicinal liquor packaging. We analyzed the features of the product, including character, color, target crowd of consumption and the price of product. Considering the above factors, locate the packaging materials, processes and forms. Considering the customer crowd targeted by product in the design, embody the objective stargeted by product in the design of color and graphics. Improve packaging function and effect, exhibiting more valuable business characteristics.
#013: City Herbs
Entrant: Fengworks
Product: Chinese Herbal Tea
#014: EasySnacking
Entrant: RPC Ace
•Handy pack for on the go snacking
•Segments: dairy, salads, cereals, confectionery, seafood, processed food, ice cream, convenience food, soups & sauces, jam & honey, desserts & biscuits,snacks
•Super spoon –easy to grab and in one piece
•Soft look and smooth lines
•Great functionality, re-closeable, stable and optimised for stacking –filled or empty
•Ensures effective on-shelf presence through In-Mould Labelling on the pot and apeel-off sticker on the lid
•For hot filling and microwave applications, specific tests with the actual product must be carried out prior to use
#015: JIEJIEGAO
Entrant: Pan Yifu
Client: WU TEA
#016: Attached Dendrobium Officinale
Entrant: UNIDEA BANK
#017: MengNiu Hi!Milk
Entrant: Tetra Pak China
Client: Mengniu
"Based on the design concept of the basic pattern, we first of all inherited the design DNA of the basic pattern, to perfectly combine the simple and concise lines of the cow head with the edgy structure of Tetra Prisma® Aseptic, so that the cow’s cheek fits in with the corner of Tetra Prisma® Aseptic, the dog ear of Tetra Prisma® Aseptic becomes the cow’s ears, and the cap becomes the cow’s ahoge (idiot hair). As such, we created an abstract silhouette of cow, to imply where milk is from, and to give a modern touch to the design of the milk package."
#018: Spritzer Bottled Water
Entrant: LPK
Client:Spritzer
Through physical cues, the new pack in China is emulating the traits its consumers value most: modernity, vitality and a sense of discovery. It’s tough to redefine something as elemental as water, but in China, Spritzer has changed the game, introducing a distinct bottled water that’s swaying consumers and stealing the limelight.
#019: The 2016 Limited Edition EARTH Water
Entrant:Tetra Pak China
The five limited-edition designs provide a brilliant interpretation of charity,care, future, sustainability, and hope on the delicate and low-carbon TetraPrisma® Aseptic package. As the primary choice of EARTH Water forits product in China for six years in a row, Tetra Prisma® Aseptic with DreamCap™ not only looks very good, but also is convenient to carry around. The unique lip-fit design of DreamCapT Mensures a comfortable, smooth and leak-free drinking experience. Besides, the EARTH Water in Tetra Prisma® Aseptic package is also FSC-certified, meaning that the paper used for making the package is from properly managed and sustainable forests, and its transportation, processing and other processes also meet rigorous environmental codes, making the product the ideal choice inline with the consumption trend of going green.
#020: HAOQIXIN Gift Box
Entrant: Meal Salad
Using your eyes to see the world, Meal Salad expresses its curiosity to the world. All things with the feature of curiosity are opened by eyes, so we choose eyes as main design elements.
In order to show the “curiosity” feeling, we print four pairs of eyes with different personalities on the bottle to enhance the theme “to discover the world”. Meanwhile, this gift box also emphasizes various sources of food, such as quinoa, oats and couscous are from different corners of the world. By launching the gift box, it reflects the concept “Don’t complain you have little time to travel, actually the world can come to see you.”
#021: SuperLock
Entrant: PRC Ace
•Designed especially for products, which require extremely good oxygen barrier
•The result of several years of research and numerous tests of products, raw materials and material combinations
•Allows for a shelf life for up to 24 months due to extremely low oxygen transmission rates obtained through oxygen barrier protection on all surfaces in combination with a membrane seal
•Suitable for hot filling and autoclaving in the process line
•Dishwasher and freezer safe
•Conversion potential: glass and metal –a modern and appealing packaging choice
•Segments: soups, sauces, dips, jams, snacks, salads, seafood, pickled vegetables, cabbage, dairy, desserts
•Patenton design, patent on barrier foil combined with scavenger, foil supply protected
#022: Blueberry Wine
Entrant: UNIDEA BANK
A gift bottle designed for blueberry liquor in mid-autumn festival in the year of monkey. The key image is a monkey travelling in the space where he meets Jade Rabbit, expressing the romantic atmosphere of family/friend/lover gathering in the mid-autumn day. The bottle is reusable as a daily drinking container and the illustration on the bottle is luminous which makes drinking more enjoyable and fun.
#023: China Zun
Entrant: PRG PACKAGING CO.,LTD
The upper and lower part of this packaging can is rectangular columnar like, breaking through the fence of traditional can dominated by cylinder, the overall packaging is in slim shape, the design prototype uses building modeling of same name in Beijing, China for reference, both the ends are external extended and the middle part is inward convergence, employing the best can body curve design, which is beautiful in visual appearance and possessing a certain memorable meaning.
#024: Doehler IDC aseptic packaging for NFC juice
Entrant: Doehler & IDC
This project is true technology break-through and product innovation, which was made possible by companies collaborating from three countries – Germany, USA and China. It is functional and easy to use, and more importantly, the world’s only truly aseptic tap, the Answer® provides unique shelf-life extension even after starting dispensing – for weeks. It brings food safety enhancements and sustainability benefits that traditional formats cannot. Furthermore, it has been commercial in China for over a year, and received very positive response from foodservice operators and consumers alike.
Professional - Concept Works
#025: Good Hair Day Pasta
Entrant: Nikita Konkin
"I use the strands and shapes of pasta to create an interesting series of packaging that capture attention on the shelves. It emphasizes the high-quality & naturalness of pasta. And of course it should bring good mood for people with good taste."
#026: UP and down health care products packaging
Entrant: Infinitus(China)Company Ltd R&D Center
We design a packaging with the newest structure, that is adding a rotating and ascending device in the bottle. Upon taking the medicine, this devise will go upside by screwing the cap, Consumer can get the pills or capsules as per their quantity requirement. It is healthy and convenient. Moreover, when this device goes upside, space inside the bottle will be smaller. In this case, pills or capsules will not shake randomly any more.
#027: Innovative"tape" capsules or tablets Packaging
Entrant: Infinitus (China) Company Ltd R&D Center
Blister packaging for capsule or tablet is very popular currently in the market. However, some disadvantages exist for this packaging. For example, this packaging can be broken easily upon facing the pressure due to its weak strength. Capsule or tablet will be damaged too. More ever, if consumer needs to take many kinds of medicines together with them, it will be inconvenient to take so many blisters with them.
In order to deal with above issues, we developed a newest packaging. Outside shell is with plastic-injection material to ensure the strength of this container. Medicineis wrapped with aluminium foil bag and rolled inside of the container. Originally aluminium foil bags packed with medicine are rolled inside of the container. Upon taking the medicine, consumer only needs to pull the bag out and get the exact quantity as per their need. The balance of the bags still stay inside of the container. This packaging ensures the security of the medicine and more convenient and comfortable. And this package can be reused after eating all the pills, which is a very environmentally friendly design.
#028:Calendar health care products packaging
Entrant: Infinitus (China) Company Ltd R&D Center
Modern people due to greater pressure on work life,sub-health groups more and more. So they need to take health care products for daily health care. Most of the health care products are taken on time by day,but because of the faster pace of work and life, people usually forget to take health care products. In this case, reminding yourself or family members to take the health care products on time becomes very important. We innovatively combine pharmaceutical packaging with calendar. Everyday customer needs to finish taking the health care products under the exact date. For this packaging, customer can get the information whether they take health care products on time clearly. Also, it can remind the customer to take the healthcare products with the exact dosage on time.
#029: Multi-functional "business card" portable kit
Entrant: Infinitus (China) Company Ltd R&D Center
Modern society, high-end business office population more and more attention to the health of the body, but they often worry about having no place to carry tables, the convenience, comfort and other factors should be taken into consideration. And in business office, let others know your body defect is at aboo thing,Taking medicine can make people feel embarrassed with colleague or leader. We integrate the business card and kit together through an integrated design concept, the kit is made of aluminum material,feel more light and high quality. It can eliminate the discomfort of kit.
#030: Spritzer Bottled Water
Entrant: LPK
Client:Spritzer
Student - Concept Works
#031: BambooTea
Entrant: Sheng Tianzi, Lv You
University: Tsinghua University
Bamboo Tea is a creative and intriguing tea straw, its uniqueness is inserting the straw into warm water and tea can be suck out. 6 different flavors can be freely combined, the design of the straw adopts the form of bamboo, according to the flavor you have chosen, and each section can be plugged together freely. The straw is portable and convenient; apply to busy young people who love tea.
Tea can refresh, improve eyesight, and help digestion; these made a lot of people cannot live without tea, especially the office workers. Bamboo Tea have 6 package design, the outer package used animals shape, “Panda holding bamboo” as the main image of commercial and extended out the other five animal designs. The package design is full of interest, designer perfectly combined animals with bamboo, deliverers a unique felling.
The design breaks the traditional way of drinking tea, created more new cool ways to drink, with a smart filter tip structure, sucking warm water through the straw allows tea rapidly dissolve in water, different tea flavors will be release in mouth, makes tea convenient and fun, everyone will full in love with tea. There are different kinds of tea，including rose tea，lemon tea，green tea，citron tea，jasmine tea and blueberry tea. People can match different tastes according to their needs. Purpose of the design is to make people pay attention to the tea process, enhancing people's sense of participation, and to play a subjective consciousness.
#032: Cha Guo Fruit Tea
Entrant: Zhao Mengyi
University: Nanjing University Jinling College
The design idea is from the image of Chinese theaters and the product itself is a special taste of fruit tea which has functions. Tea can help relieve pressure, aid sleep and be anti0aging. Combined with consumer characteristics, I come out with the theater and beach where young people often go for entertainment. Nowadays, the society is popular with the retro style, the Chinese style theater plus the holiday beach which the Westerners often go to, and the fusion of the hand-painted lines and the lovely cartoon image, I believe that the collision will produce sparks. This package is designed to be continuous, the inner box packaging can be seen as a theater scene in the theater, the four boxes together will become a complete picture, after the separation they are also independent.
#033: Up High Full Nutritional Drink (Meal Replacement)
Entrant: Cai Fengsheng
University: Shanghai Institute of Visual Arts
The package design is inspired from the gymnastic bars. To target younger consumers, the illustration on the package is different fruits standing on leaves and surfing in the colorful world, which is coherent with the product name "Up High" (A humorous expression among Chinese netizens which means "get up and get high". Here "high" does not stand for "taking drugs" but "to be excited and positive about your life"). Another highlight of the packaging is that consumers can use the bottom of one drink to open the other one, Such design cannot only help people who have sweaty hands to open the drink but add more fun to friends who buy the same drinks.
#034: Courage Fruit Sports Drink
Entrant: Cai Fengsheng
University: Shanghai Institute of Visual Arts
#035: Courage Fruit Sports Drink
Entrant: Chen Yutong
University: Tianjin Academy of Fine Arts
#036: Crown 212 fruit cocktail
Entrant: Wei Liuyi
University: Yango College
The design inspiration comes from my first love. 2.12 is his/her birthday so I use it to name the brand. To some people love is like poison, although you know that you two cannot have a happy ending but you still wish he/she to be your prince/princess forever. This is why I make the container look like drug bottles whereas there are crowns shown on the package. Three flavored cocktails represent three stages of love. Cherry is your first meet, mulberry means you realize you fall in love and grapes show you are in a hot relationship.
#037: Seven Sports drinks
Entrant: Cai Weidong
University: Hubei Institute of Fine Arts
Seven Sports drinks are mainly for athletes, sports enthusiasts and other consumers. The product packaging design mainly considers how to reflect the movement and how consumers identify sports drinks. How to make consumers choose to buy Seven among similar sports drinks on the shelf is my starting point of package design.
#038: Happy Fruit Juice
Entrant: Liu Xing
University: Wuyi University
#039: Solar-term Tea
Entrant: Wang Feifei
University: Sichuan University
There are 24 solar terms in traditional Chinese culture, each of which is closely related to climate changes and directing farming and people's life habits. The illustration on these tea bottles are four solar terms which are respectively a)the Waking of Insects, b)Grain in Ear, c)Frost's Descent and d)Slight Cold. These four terms closely correlate to the tea tree's budding stage and tea leaves picking and frying period.
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