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Written by: Shirley Liu, Esther Yu, Abby Wu
Editor: Hestia Zhang, Anna HU, Wilbur Zhu，Vicky Gan
On April 19, 2017, a global packaging design competition commissioned by Food & Beverage Innovation Forum (FBIF) successfully concluded at Hilton Shanghai Hongqiao Hotel. At Marking Awards 2017 Ceremony, authorities and leading forces in the industry as well as world-class packaging designers, inclucing Brian McGuinness, Tetra PakGreater China Cluster VP Marketing & Product Management; Grant Li, Creative Director of L3 Branding and Christophe Pradere, CEO & Founder of BETC Design; witnessed together the announcement of the Marking Award and six individual awards.
This year’s Marking Awards has attracted famous brands from all around the world, including Coca-Cola, Pepsi, Mondelez, HERSHEY’S, DANONE, Starbucks, Yakult, COFCO, Unilever, GODIVA, Glico, Campbell Soup, ABInBev, Fonterra, Wong Lo Kat, Vitasoy, Vita Coco, Calsberg, McDonald’s,Nongfu Spring and Master Kong. What’s more, winners of global design competition represented by Nikita Konkin, along with outstanding creative agencies and international independent designers ignited brilliant sparks during the Marking Awards.
The winning entries of Marking Awards 2017 have been through both a public election online and a group discussion of authoritative expert designers, aimed at promoting innovative and practical designs, finding out emerging packaging talents, pushing forward communication in design originality, sharing packaging design resources and motivating worldwide food-packaging design lovers.
The ceremony was hosted by Benton N. Sauer, Vice President, Managing Director and Executive Creative Director of LPK Asia, together with Sun Lingli, Packaging & Design Manager of Mars Chocolate China. Both were humorous and the ceremony enjoyed heated atmosphere. Following the opening remark from Brian McGuinness, Tetra Pak Greater China Cluster VP Marketing & Product Management, the winning entries were successively unveiled.
Winning Entries | Professionals
Marking Award
Entry’s Name: Daofuzi
Winner: UNIDEA BANK
The design of Daofuzi reflects the concept of “One world in a grain of rice” and “Each place nurtures its own inhabitants”. Its original illustration represents a refreshing cultural and humanistic atmosphere. Recyclable box design is also neatly applied. Grant Li, Creative Director of L3 Branding, speaks highly of this entry, appreciating its “perfection in all aspects, including practicality, industrialness and functions”.
Marking Visual Award
Entry’s Name: Easy Life Nuts
Winner: Efonew Design Co.
Entry’s Name: Hill Time Enzyme
Winner: UNIDEA BANK
Entry’s Name: Minute Maid Master Brand Juice
Winner: The Coca-Cola Company
Marking Communication Award
Entry’s Name: Tian xiaohai Yogurt
Winner: Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
Entry’s Name: Well-done Healthy Wine
Winner: UNIDEA BANK
Entry’s Name: Qingshayou Rice Wine
Winner: Shanghai Qinwei Graphic Design Co.,LTD.
Marking Creative Award
Entry’s Name: Weimu Farm
Winner: JAN Creation Boutique Co.,Ltd
Entry’s Name: The 2016 Limited Edition EARTH Water
Winner: Tetra Pak China
Entry’s Name: Qiweixian
Winner: UNIDEA BANK
Marking Tech Award
Entry’s Name: Super Lock
Winner: RPC Ace
Entry’s Name: Easy Snacking
Winner: RPC Ace
Entry’s Name: Hill Time Blueberry Wine
Winner: UNIDEA BANK
Marking Functional Award
Entry’s Name: Doehler IDC aseptic packaging for NFC juice
Winner: Doehler & IDC
Entry’s Name: China Zun
Winner: PRG PACKAGING CO.,LTD
Entry’s Name: Shaliwen Moon Cake
Winner: Charlie Leong
Marking Concept Award
Entry’s Name: Good Hair Day Pasta
Winner: Nikita Konkin
Entry’s Name: Innovative "tape" capsules or tablets packaging
Winner: Infinitus (China) Company Ltd R&D Center
Winning Entries | Students
First Prize
Entry’s Name: BambooTea
Winner: Sheng Tianzi, Lv You from Tsinghua University
Second Prize
Entry’s Name: Tear off
Winner: Lu Di from Xiamen University of Technology
Entry’s Name: Cha Guo Fruit Tea
Winner: Zhao Mengyi from Nanjing University Jinling College
Third Prize
Entry’s Name: Up High Full Nutritional Drink (Meal Replacement)
Winner: Cai Fengsheng from Shanghai Institute of Visual Arts
Entry’s Name: Courage Fruit Sports Drink
Winner: Cai Fengsheng from Shanghai Institute of Visual Arts
Entry’s Name: Fillup Plant Energy Drink
Winner: Chen Yutong fromTianjin Academy of Fine Arts
Marking Awards 2017 is a global packaging design competition which aims to gather world-class designers. In the form of a high-level global summit, Marking Awards will paint the picture and build the cosystem of creative packaging designs.
In terms of packaging design, Brian McGuinness offered us his unique explanation at the awards ceremony. “Great packaging design can not only bring brand new visual experience, but also effectively raise the value of products, optimizing logistics and transportation, reducing carbon footprint in the long run.” This provides the innovation and even reform in food packaging with the oretical motivation and the success of Marking Awards is of highest significance to this industry. That is why FBIF Marking Awards is not only an industrial award, but also represent a lifestyle and an attitude with the combination of innovation and wisdom.
Food & Beverage Innovation Forum 2017 (FBIF2017) was held in Shanghai from April 19th to 21st, 2017. The theme of FBIF2017 is "Global Innovation, Powering Future!”. Topics include Trends, R&D, Marketing and Packaging. 1500+ attended. Speakers include: Zhang Jianqiu, Executive President, Yili Group; Stephen Maher, President, Mondelez China; Zhou Li, Secretary of the Board, Ph.D, Nongfu Spring; Yan Weibin, Chairman, Ausnutria; Craig Slavtcheff, Global VP, R&D, Campbell Soup; Zhang Liaoyuan, Founder, Three Squirrels; Jet Jing, VP, Alibaba Group; Martin Suter, Head of eCommerce, China at AB InBev. For more please reply "FBIF" .
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