Fresh Air Beverage Innovation Contest Rematch List Announced

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Dear All,

“Fresh Air” entrant bonuses first revealed at the end of the article. Hold back your excitement, and enjoy the ride!

FBIF “Fresh Air” Beverage Innovation Contest, schemed and hosted by FBIF (Food and Beverage Innovation Forum) with partner Halmana Food Technology (Shanghai) Co., Ltd, is a beverage product design competition targeted at domestic students in colleges and universities. On Nov. 15th, 2017, the second-year-round “Fresh Air” contest was formally launched. Within a short half a month, we received creative entries from 645 students and teachers of nearly 50 colleges and universities, which include China Agricultural University (CAU), Shanghai Jiaotong University (SJTU), Zhejiang University (ZJU), Tianjin University of Science and Technology (TUST), Jiangnan University (JU), Tianjin University of Commerce (TUC), Nanchang University (NU), Ocean University of China (OUC), Zhejiang Gongshang University (ZGSU), University of Shanghai for Science and Technology (USST), Huazhong Agricultural University (HZAU), Northwest University (NWU), Xihua University (XHU), Yantai University (YTU), Zhejiang University of Technology (ZJUT), Jimei University (JMU), Anhui Agricultural University (AAU), Bohai University (BU), South China University of Technology (SCUT), Shandong Agricultural University (SAU), Shanghai Ocean University (SOU), and Northeast Agricultural University (NEAU).

FBIF “Fresh Air” Beverage Innovation Contest Judges

Meanwhile, the “Fresh Air” final judges’ invitation work is also in full swing. Senior executives from noted food companies recommend themselves with great ardor. After a strict screening, FBIF committee form a strong cast of Hello Foods judges.

Cao Yongmei, Managing Director of the Manufacturing Department, Want Want China

Yin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China) Co., Ltd

Xue Lian, R&D Director, Nongfu Spring

Shell Huang, VP, Asia Pacific R&D, The Coca-Cola Company

Alick Zhou, President of Ipsos China, Ipsos

Colin Ni, Founder & General Manager, Lindys Food Consultant

Leon Zheng, Founder and CEO of Regulatory AI Technology & Former Scientific and Regulatory Affairs Director of Starbucks China

Susan Jin, Regional Product Line Leader AP, Dupont Nutrition & Health

Denny Liu, CEO, Beijing Lechun Food & Technology Co.,Ltd.

Henry Yu, Marketing Services Director, Tetra Pak China

Charles Yang, Chairman –China Eastern Region, Tingyi (Cayman Islands) Holding Corp

The above confirmed judges will taste and evaluate both professional and students ’products entering Hello Foods Prize. Then all the juries will gather at FBIF2018 to announce and award all winning teams!

Before announcing the list of“Fresh Air” rematch entries, let’s start with a brief analysis of all the students’ beverage innovation ideas. 

Spoiler of the FBIF “Fresh Air” Preliminary Contest

During the scoring process of the preliminary contest, there are many details causing “Post-90”FBIF committee members cannot help laughing. Regardless of the students’ ideas are sincere and plain, or lively and interesting, we all have a sense of prophecy that “we seem to know what we will drink in the future”. As the organizer, while doing a good job of intellectual property protection, we also want to share those moments making us laugh loud. So here we will give readers a look through the students’ concerns and beverage designs insights!

What are students concerned about for this year’s “Fresh Air”?

Trends: fermented tea, plant-based protein drinks, functional drinks and sparkling water

Frankly speaking, after reading all of the creative cases, all in our mind are various fermentation, bacteria, proteins and beans. However, we are quite happy to see students clinging to the trends and taking the lead in beverage innovation.

Ingredients: being medicinal and edible

Almost 65% of the participating entries select ingredients of medicinal and edible functions to make beverage. For example, turmeric, siraidia grosvenorii, motherwort, mulberry, loquat, bergamot, sterol are all frequently mentioned ingrediants. Do you want to quickly learn about Synopsis of Golden Chamber (Jingui Yaolue), the special book focused on diagnosis and food treatment of miscellaneous diseases? Just look into the FBIF2018 “Fresh Air” works!

What insights can we get from students’ beverage designs?

Answer:  "Middle-aged girl" is not a joking buzzword. It’s reality.

Don’t believe it? See the words repeat the most frequently in their designs:

Then, what’s making drinks for?

See? We don’t lie to you. The middle-aged girls really exist.

FBIF "Fresh Air" Rematch Entry List

Well, the most exciting moment comes!

We will announce FBIF2018 “Fresh Air” preliminary contest result. After a fierce first-round competition, 105 teams are entitled to enter the rematch contest (in no particular order):

"Fresh Air" Anti-roast Tips

In order to help the rematch entries rise in rank, here we offer three anti-roast tips for reference:

Get a catchy product name

In the first round “Fresh Air”competition, many products’ names are really dumbfounding. Some names are very long and some are odd and bizarre. We will not make them public. However, we have a question for these participating candidates: will you entitle yourselves with such weird names? If you don’t, why would you behave like this towards your design works?! Therefore, please name your works seriously in the rematch round.

Present your creative origins with ingenuity

There are many touching moments in the world, even if it’s just a very common word. When all candidates write that their drinks are meant to cure “city diseases”, a sentence reading “I feel sad seeing my family suffered from illness”, or “I want to guard my long-distance girlfriend’s health”, surely made judges touched. You may not play with emotions, but you should at least show your uniqueness and design value. Otherwise, how can you call your beverage a distinctive design?

Focused on products, and it’s all about tastes!

While entering the second round contest, judges will grade each sample according to its actual taste. Therefore, please ensure your sample’s taste and safety. It’s very difficult for you all to pass the first round and go so far. If you fail just because your sample drink goes bad, we will feel very sorry for you.

Fresh Air Student Awards Program: Journey to Find Your Passion

Is it over here? Can’t be! The extra bonuses haven’t been offered yet. What we want to tell you is that participating in FBIF “Fresh Air” is just a step prepared for you to do more great things. When you’re ready, you’ll find opportunities are just around the corner.

Are you surprised? To name the study tour in Netherlands and Nongfu Spring plant as “Journey to Find Your Passion” contains our great expectations of young people who will work for the future food industry. Except for setting up the event forum, we FBIF are more willing to create opportunities for students to experience by themselves the real food businesses and the charm of food industry that attracts millions of people to go after and pursue innovation. We also believe that students of final teams will certainly find their true love and passion during the study tour.

Journey to Find Your Passion

WUR— A Scientific Holy Land Admired by All Life

Wageningen University & Research (WUR), ranked on the world’s top 100 universities of excellence list, is one of the world’s leading research universities in the field of agriculture and life sciences. It devotes itself to popularize scientific research results and aims to provide abundant and high-quality food crops to the world. It is the only institution of higher education that is funded directly by the Dutch Ministry of Agriculture, Nature and Food Quality, and its several subjects, such as agricultural sciences, life sciences, food sciences and environmental sciences, rank Top 1 in the USNEWS, QS, ARWU and several other world-renowned university lists, and enjoy a very high reputation around the world. In addition, WUR is also the home of Food Valley, where gathers many world leading international food companies, such as Unilever, Kraft Heinz, Yili Research Center, Suntory Global Innovation Center, Royal DSM, Friesland Campina, Mead Johnson and Givaudan, and almost 15,000 specialists in food and related fields. It’s no exaggeration to say that WUR is a scientific holy land admired by all life!

Journey to Find Your Passion

Nongfu Spring—A plant tour between you and the famous company

Nongfu Spring Co., Ltd—the most fashionable among Chinese local beverage companies and a top 10 beverage brand, has repeatedly won the gold lot of popular marketing search lists. Its several moves, such as examining 58 drafts of over 300 design schemes from all around the world just to find the proper package for Moya Spring water, launching the first video ad that can be closed by audience in China, obtaining naming rights of The Rap of China, making a scene ad with “Cooking Master”, a famous Japanese cook, and doing charity by virtue of participating Red Nose Day, have continuously brought Nongfu Spring in the front of the public. Beside the beautiful Qiandao Lake is Nongfu Spring’s beverage processing base integrating scientific research & development, production and marketing. There are also equipped with world-class production lines handling 72,000 bottles natural water per hour with high speed, and production lines dealing with aseptic cold filling. All allows you to have a close-distance observation of the fully automated production process along the transparent tourist routes in the beautiful garden-like plant.

2017 “Fresh Air” Final Contest

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