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Upon mentioning colorful summer days, what can you think of?
- Casually dressed young boys and girls on skateboards agreeably who are ready for freestyle?- A lovely moment in the afternoon when you take a short rest wearing your earphones, behold the sunlight through tree leaves, or reminisce the past?- Or numerous surprises bringing about ups and downs in your life?Cool, icy, silky, yummy… With gorgeous look, Frappuccino, providing full enjoyment, can satisfy almost all the fancies people cherish toward summer.And now, there is an opportunity for you to create your own Frappuccino. You can add as much creativity and embellishment to it as you like. If your creation can be selected by Starbucks, it may well serve as a summer beverage for countless people. Well, how about having a try?Hello Starbucks Prize is a global contest with an assigned name held by Starbucks China and FBIF combined. Guiding by the spirit of open innovation, FBIF will help Starbucks to collaborate with more external resources to jointly enrich the product ideas of Frappuccino!
Research and develop a kind of Frappuccino suitable for young consumers aged 18 to 25 to drink in summer.Entry materials should be submitted online. And you need to fill in the text section and upgrade photos or videos of your product according to instructions.What is Frappuccino? – learn what kind of summer drink you will make
None of the five essentials above is dispensable.These requirements mean that entries cannot look good but taste bad,or look and taste good but lack spiritual fulfillment (for example, a cup of fruit and vegetable juice for detoxification with excellent appearance and taste usually cannot satisfy people spiritually, instead it provides people more senses of restraint).To sum up, grasping Frappuccino’s essentials, you should make your entry stand out in all these five dimensions.Specific Requirements for Entries:There is no limitation regards how many product ideas that the contestants submit in Hello Starbucks Prize. However, all your product ideas have to conform to the following three directions:Direction A of Product IdeaPicture source: ins: @themarketmilkshakebarHow about getting a cup of striking Frappuccino, vitalize the whole summer?!For contestants choosing this subject, they need make clever use of ingredients with crunchy and/or big thick bite texture, and it is highly recommended to drip ingredients irregularly on the inner walls of cups or pile them up to cover the top. In this way, with the overflowing ingredients are able to represent an unconventional, youth-oriented and externalized characteristic.In addition, interesting product name and strong taste combined are the finishing touches of an entry focused on “BOLD LIVING”. Consumers fond of striking Frappuccino tend to pursue more ‘sinfulness’ gustatory indulgence and spiritual enjoyment. So, don’t worry about calories and create your drink boldly!Direction B of Product IdeaMODERN NOSTALGIA
Picture source: ins: @heyteahk, @elisarkchicago, @ eisweltgelatojp,
Photo : @fatstraw by @eatwithkoko
Can you combine your Frappuccino with your childhood’s candies, animation characters and drinks?For contestants choosing this subject, they need to reproduce and present flavors of their childhood that impress them deeply through modern methods in product design.The contest of product appearances will also appear as a magnificent battlefield. With vivid colors, multi-layered yet vibrant clear cut aesthetics with a cute and fun childhood image, your product can instantly bring people back to their childhood’s summer when they licked a popsicle and watched cartoons!Direction C of Product Idea
Picture source: ins: @mydalkomm, @bobiifrutii.tw, twitter: @tatsuya0227Do you tend to seek for experience different from others in your life? Or do you like to explore and create surprises?For contestants choosing this subject, they need to deconstruct conventional ingredients and flavors and create a kind of Frappuccino out of people’s expectation. This “surprise” mostly comes from that the selection of ingredients, processing methods or product appearance are different from usual ones.Both unprecedented flavors and more choices of ingredients/product appearance for consumers are surprising shining points!No matter what directions you choose, all the ingredients you use should be real and good so that pure and natural flavors can be guaranteed. Extra points will be given to the entries which adopted trendy ingredients.Topping is one of the quintessential elements of Frappuccino and an essential part of an entry. The entrants could choose from snacks, cookies, desserts, candies, fruits, flowers, herbals, ice-cream, cereals, cheese and any other ingredients which can contribute to the dramatic and/or premium product experience.We welcome bold and creative ideas to make your Frappuccino’s topping!Product appearance needs to be exquisite, fun and enthralling which triggers social media posting.
by 24:00 of November 30th, 2019 (Beijing Time)December 2rd to December 6th, 2019December 9th to December 11th, 2019Further collaboration communication:FBIF will help Starbucks connect with top contestants to probe into cooperation opportunities in one month after the contest.How to submit your works?
Please download the Hello Starbucks Prize Guide from this link:https://share.weiyun.com/5TIajJx
Please upload your entry information from this link:https://jinshuju.net/f/cEy0Ri
The award will be finalized by the Starbucks Jury according to the overall level of the entries, combined with the FBIF scoring results. The standard score lines of winners at all levels will be explained in detail by the organizer when the final results of the competition are announced. Please stay tuned!
Since Starbucks entry into China in 1999, we have been focused on developing a company that is committed to sharing the Starbucks experience with Chinese consumers, “one cup, one person and one neighborhood at a time” while passing on classic coffee culture. We care about our partners, so that they can provide customers with a Starbucks experience that exceeds their expectations; and about the community, so that we can all work together to contribute to others.Currently Starbucks has opened more than 4,000 stores in more than 160 cities in mainland China, employing over 55,000 partners in green aprons. Our unique scale allows us to practice our promises every day through every single one of our Starbucks stores.Food and Beverage Innovation Forum (FBIF) has become one of the most influential food-industry events in the Asia Pacific. More than 1000 food companies and 30,000 individuals joined us, registering growth of 55% of the attendees come from the brand owners. From the basis of the forum, we also extend the global Exclusive Events, Industry Media, WeChat Groups, Foodtalks, Best Training and Best Consultant. Our aim is to communicate the most advanced technology, ideas and business experience, helping the industry leaders to become better decision-makers so that there will be a brighter future for us all.
E: shushu.li@simbaevents.cnAwards Specialist
TEL：+86 21 57679350
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E: Saint.wang@simbaevents.cn
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