Wow Food Awards Starts Globally!

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Official announcement: Hello Foods Prize, Global F&B Creative Product Tasting and Evaluation Competition hosted by FBIF, has now officially changed its name to Wow Food Awards!

• Complete upgrade of visual and competition systems

• Three international jury stations: Asia Pacific, North America and Northern Europe

• Experts from global food industry serve as judges

Wow Food Awards, let the world say wow to your products!

01

Previously

Wow Food Awards (formerly Hello Foods Prize), a F&B creative product tasting and evaluation competition, officially launched by FBIF in Shanghai, China in 2017. The competition brings together dozens of experts in product R&D and market research in the industry to taste and evaluate the product from a comprehensive perspective and to explore the innovation of each product in depth. In 2019, we received excellent works from nearly 100 enterprises in China, including traditional brands which has a history over decades, as well as emerging industry stars.

With the increasing influence and credibility of Wow Food Awards in China's Food & Beverage industry, it will be open to the global innovative food and beverage in the new season of 2020 in order to promote the development of new ideas. At that time, we will gather all the experts of this industry and set up three global jury stations, namely, Asia Pacific, North America and Northern Europe, to evaluate innovative products from all over the world, which is bound to be an incredible competition!

02

Entry Categories

Wow Food Awards 2020 entries are divided into "snack category" and "beverage category". The competition is open to pre-packaged products that are launched during August 1st, 2018 to January 10th, 2020, and belong to the following categories. All the players in the product R&D value chain such as brand owners, suppliers, research institutions can join the competition.

03

Entry Fee

Note:

• One SKU is a group of entry, for example, blueberry yogurt is one group of entry, blueberry yogurt and mango yogurt are two groups of entries.

• CNY/＄ exchange rate 7.09.

04

Entrants Rights

05

Evaluate Dimensions

• Product concept, highlights and added value

• Product taste and texture

• Consumer communication

06

Awards

Award products have the highest overall score in each category.

Note: the organizer has the right to adjust the number of awards, cancel or increase the awards according to the specific score of each product.

• Cancellation of awards: the scores of winning products of a single category are too low;

• Increase of awards: there is a new category not listed by the committee and the number of entries of this new category reaches a certain scale; In categories with a large number of entries, such as milk drinks and baked goods, the top of the overall score will be awarded.

07

Timeline

Entry submission: September 25th, 2019 - January 17th, 2020

Entry evaluation : mid to late February, 2020

Shortlisted notice: mid to late March, 2020

WFA2020 Ceremony: April 16th, 2020 (tentative), Hangzhou International Expo Center, China

Wow Food Awards Strategic Knowledge Partner

Mintel is the world’s leading market intelligence agency. Market intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. What we offer is data, market research, market analysis, competitive intelligence, product intelligence and, most importantly, the expertise to combine these elements in an expert synthesis that generates insight and recommendation rooted in cast-iron fact.

Wow Food Awards Strategic Visual Design Partner

BRANDIMAGE is the result of a 2008 merger of Laga and Desgrippes Gobé. Laga, with a 60+ year history, was regarded as one of America’s top FMCG design and strategy consultancies. Desgrippes Gobé, one of France’s most prestigious agencies, was founded in 1971 and is recognized as a global leader in corporate identity design and luxury branding.

BRANDIMAGE creates brand experiences that are distinctive, ownable, engaging and that resonate deeply and enduringly with consumers because they are rooted in fundamental emotional truths. BRANDIMAGE serves brands across industries, product categories and brand challenges and offers a comprehensive portfolio of branding and design services including: brand identity, structural design, package design, retail experience and architecture.

How to Apply

Copy and visit the application website (https://jinshuju.net/f/hQkJV7) to submit your works. To view application procedure, awards details and previous excellent works, welcome to visit WFA website (http://www.foodforum.cn/enhellofoodsprize.html).

Slide to view more about WFA2019

Contact Us

Cooperation

Ice（Shushu Li）

FBIF Awards Director

TEL：[phone]

M：[phone]

E: [e-mail]

Application Enquiry

Chili（Max）

TEL：[phone]

M：[phone]

E: [e-mail]

Tips: 

 * Have brilliant ideas or articles to contribute? Feel free to contact Bobo (WeChat ID:fbifmedia1)

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