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Come to meet 350+ Exhibitors and 11 Special Events at Food Show!

FBIF FBIF食品饮料创新 2021-03-26



In 2020, Food Show was held in Hall 3B of Hangzhou International Expo Center,  which stretching 9,700 square meters. This event attracted around 200 exhibitors specialized in brands, ingredients, packaging, marketing, and design, as well as more than 6,800 visitors and participants.
 

Pictures of past events
 
What disruptive innovations took place in raw ingredients? What inspirations can we follow for new product development? What novel tricks can we apply to packaging design and marketing innovations? How can the food industry be more fashionable?
 
In 2021, we present you a whole new Food Show!
 

Three Major Upgrades In Food Show

 
  • The venue will be expanded to 20,000 square meters



Food Show 2021 will be held in Hall 3B and 3C, Hangzhou International Expo Center. This venue is located in the middle of FBIF Forum site, and covers an area of nearly 20,000 square meters. During food show tour time, industry leaders and forum guests will show up at any time. 60% of participants are from brands, more than 300 sponsoring partners and over 10,000 participants are expected to visit. Seize this opportunity; the next partner is just around you!
 
  • Over 350 Exhibitors


The 2021 Food Show attracts over 350 exhibitors, 260+ingredient, OEM and brand businesses, 40+ packaging companies, 30+ marketing design agencies, as well as equipment, supply chain companies, which cover the entire food and beverage industry category and business process. To view information about enterprise innovations and exhibitors, scroll to the end of this article and check the detailed exhibitor list!
 
  • 11 Special Events


Classic programs kept, new events included! Alcohol Museum, 味のLAB, Consumer World... Through your exhibition journey, 11 special events and pop-up events with food, drinks and entertainment will be held at different slots, bringing you a wonderful exhibition experience.
 
June 30th - July 2nd, 2021, Hangzhou International Expo Center, come and show up!
 

Content


01. Food Show Special Events: A Sneak Peek
02. Exhibitors at FBIF2021·Food Show
03. How to Register
04. How to Contact Us

01

Food Show Special Events: A Sneak Peek


Scroll left and right to view Hall 3B&3C
 

Foodtalks


Pictures of past Foodtalks events
 
We enhance the event experience through interaction and communication, inspire new ideas through brainstorming, and drive innovation and development across the food and beverage industry through in-depth reading of market trends and innovation stories. Foodtalks continues to share food and beverage industry insights via face-to-face salons and online live classes.
 
In FBIF 2021, Foodtalks field events will focus on comprehensive health, functional food, new consumer brands and enterprise digitalization. Brands, consulting agencies, and leading companies in industry chain will be invited, thus gathering market practitioners, industry observers and technic supporters. New, surprising on-site events are also in preparation; wonder is about to be presented!
 
As the food industry undergoes rapid changes, Foodtalks will continue to focus on industry hotspots, and explore new trends. We look forward to your participation. Let’s meet on-site, and get sparks of inspiration!
 

Wow Food Collection

 

Pictures of past Hello Foods Market events
 
Starting from 2017, FBIF has been searching for creative new products in mainstream markets around the world, and exhibit them in the FBIF Hello Foods Market. By focusing on displaying products with trendy product concepts, we want to provide on-site experience of the latest products and bring food insights for decision makers and food and beverage industry practitioners. In 2021, Hello Foods Market embraces its fifth birthday. As a stage that collects and displays new products around the world, Hello Foods Market is renamed Wow Food Collection and has its grand debut!
 
This year, Wow Food Collection will focus on the theme of "Rebirth and Newborns", "Rebirth" focuses on innovators in mature, developed categories, while "Newborns" focuses on the definers of new categories; in addition, products won WOW FOOD AWARDS 2021 will also be displayed here.
 

味のLAB

 

Reference Images
Source: Unsplash、Instagram@Christine Higgs、blogandbuysale、etsy.com
 
Do you still remember the original, natural forms of raw ingredients, after being so accustomed to their powder and liquid forms in industrial production? 味のLAB invites you to wander in a lab surrounded by natural plants, trace the story of the origin of the product, and re-evoke the thinking about food.
 
You will see what raw ingredients originally look like and participate in rich experience activities in a laboratory surrounded by plants. These events include roundtable sharing, fragrance experiments and knowledge quiz. If you are sensitive enough to flavor and particular enough about scents, don't miss out!
 

Alcohol Museum

 

Selected Alcohol Packaging Design
Source: iF Design Award, Puxiangwang, Noble Rey Brewing
 
Fine wine and its container have always been inseparable and complement each other. A good design of wine bottles takes into account the storage of wine, the expression of wine culture, and becomes a part of the brand. We invite you to appreciate elegant wine bottles up close in the Alcohol Museum.
 
Let the tip of the tongue, as well as your eyes be satisfied as well -- a limited-time tasting event will be held on site, where you can have close contact with brands, talk with professional bartenders, have a drink, and light your exhibition up!
 

MA Global Food Packaging Design Gallery

 

Pictures of past MA Global Food Packaging Design Gallery events
 
Marking Awards (MA) is a food and beverage packaging design contest. Rooted in FBIF’s long industry expertise and international cooperation, MA is dedicated to find and award excellent food packaging designs. So far, MA has been held for four sessions and has attracted the attention of WPO (World Packaging Organization). Moreover, the event has successfully connected brands and design agencies for over 100 times, actively promoting cooperation between food and design.
 
This year, the forum awards ceremony will be held in MA Global Food Packaging Design Gallery, so as to display the finalists and award-winning works of the Marking Awards 2021. At the same time, to showcase MA's long-term devotion to food packaging, MA organizing committee will also set up an exhibition of selected, excellent global food packaging designs and present them onsite under three themes: emotion design, function design and brand design!
 

Super Cap

 

Selected Cap Designs
Source: Behance, Relang, adaymag
 
Consumers’ first experience with a product always involves the impression of bottle caps. A good design of bottle caps covers both aesthetic and functional aspects. Such design is highly recognizable, and brings consumers a smooth, convenient opening/closing experience.
 
Heroes are wanted - we are recruiting the "Super Cap" that understands the charm of bottle caps best! Challenging game activities are loading, and rich prizes are waiting...Keep tuned, mysterious, surprising activities will be announced soon~
 

Wow Food Appreciation

 

Pictures of past Wow Food Appreciation events
 
Feeling hungry? Want to grab a bite? Come to Wow Food Appreciation! Experience and taste the latest new, creative products, unlock more playful ways of product pairing, and understand trends in product innovation.
 
During this year’s three-day session, WOW Food Appreciation provides various themed product-tasting activities. Come pair new products, unlock more ways to savor food and drinks, get to know product concepts, learn interesting R&D stories, and get food cross-marketing inspirations while enjoying great food! The next million-dollar product may start from WOW Food Appreciation~
 

Art of Food

 

Pictures of past Art of Food events
 
When food meets art, ordinary things can also shine, because food itself is a spectacle of daily life! Did you know that ordinary fruits and vegetables could be used to draw various patterns on canvas? That coffee and tea stains are natural color palettes full of randomness? What connotations food in Western paintings has? Use food as paint and imagination as fuel, come here and give your eyes a feast!
 

Source: Unsplash
 
Here, you can appreciate paintings, sculptures and installations using food as an element or inspiration from both home and abroad, understand changes in the meaning of food in different cultural and historical backgrounds, and appreciate the latest applications of food art in branding and marketing promotions. Interactive activities will also be organized, so as to provide participants personal experience of the endless fun of creating food art. The food industry is full of beauty and creativity.
 

Consumer World

 

Reference Images
Source: Unsplash
 
People live a life; they are more than just consumers and business objects. If brands want to create food that can accompany people for a long time, they must understand their lives.
 
Consumer World creates a real life living scenarios of mainstream consumer groups:

  • Show the attributes, lifestyles and consumption habits of mainstream consumers;


  • Show how different brands and products connect with consumers through media.


In addition, Consumer World will use themed mystery boxes; pop-up events, knowledge sharing, etc. to showcase consumers’ life, combinations of fashion and business, so as to stimulate marketing inspirations based on consumer life scenarios!
 

Innova Market Insights

 
Innova Market Insights is a leader in global food and beverage innovation insights. As FBIF's long-term Innovation Insights Partner, this agency is committed to promoting the industry’s healthy and prosperous development. Innova Market Insights will deliver face-to-face communication sessions at the 2021 Food Show!
 

Sample Images of Innova Onsite Events
Source: Innova
 
1. Innova Market Insights: Top Ten Global Trends in 2021 and Detailed Explanation
Innova Market Insights presents its top ten global trends in 2021 to audiences on a background wall. This intuitive, vivid presentation method can present the audience an in-depth interpretation of the development trends in current global food and beverage industry.
 
2. Innova Market Insight: China's Health and Nutrition Trends and Detailed Explanation
Vertical posters will be displayed in Innova booth to present the agency’s interpretations of various major trends in health and nutrition happening in the Chinese market, bringing the audience a deep understanding of China’s food and beverage industry development.
 
3. On-site Sharing of Current Hot Trends in Food and Beverage Industry
In the event venue, Innova Market Insight experts will give speeches on current hot trends for audience. Sharing is held every half day during the exhibition, and everyone is welcome to come and discuss the development of the industry face to face with them.
 
4. Global Innovative Food and Beverage Product Exhibition
This activity showcases innovative food and beverage products collected from the global market, and invites audience to view the highlights of each product up close, so as to obtain first-hand product information, and bring inspiration and enlightment to product innovation.
 

Tea Break Market

 

Source: wattpad.catchmyparty
 
Tea Break Market provides snacks for participants throughout the innovation-generating, brainstorming-activating FBIF forum and Food Show. Tea Break Market is dedicated to replenish participants’ energy and physical strength, and bring a new feeling. Interesting, convenient, and delicious products and brands are presented here. This is a place where participants taste the freshest, newest flavors, and brands can get comments and feedback from professionals.
 
In 2021, Tea Break Market will combine features of business tea break and food bazaar, and provide creative baking refreshments. While meeting the participants’ needs for “break” and “refreshments”, Tea Break Market provides an opportunity to directly interact with brands, explore potential resources, gain product trend insights during exchanges, and get industry inspiration!

02

Food Show 2021 Exhibitors

Scroll upward and downward to view the complete list of exhibitors

03

How to register?

How could you not sign up for such an interactive and informative Food Show 2021?


Exhibition venue


Location: Exhibition Hall 3B and 3C, FBIF2021 Conference Aare, Hangzhou International Expo Center
Address: No.353 Benjing Avenue, Qianjiang Century City, Xiaoshan District, Hangzhou, Zhejiang, China
 

Time

June 30th -July 2nd, 2021 (3 days)
 

Fare

Ticket for one: 100 yuan/person (3-day pass)
Group discount: 30% off for 5 people, 40% off for 10 people, 50% off for 20 people
 

How to Buy Tickets

Scan the QR code below to add the Wechat of exhibition area contact
Remark "Buying Tickets for Exhibition " to sign up and buy tickets
 
Bill
WeChat ID: FOODSH2013
M:+86 181 1642 8600
E:billwang@simbaevents.cn
 


Notice:


(1) Delegates with tickets to FBIF forum can enter Food Show with the QR code of your tickets.  If you would like to participate in 3-day forum, please click and visit for more information and registration:  Innovation Is the Way Out | FBIF2021: Explore New Growth.
 
(2) The Food Show ticket can only be used to access the Food Show exhibition area from June 30th to July 2nd. Vistors cannot enter FBIF2021 forum venue with this ticket. The exhibition ticket does not include lunch, transportation and accommodation fees, these costs need to be covered by participants themselves.

04

How to Contact Us?

 
Recruitment for exciting onsite Food Show events continues! If you want to be a co-creator, introduce your products or learn more information about this event, please scan the QR code below, and add the staff responsible for exhibition area to communicate on WeChat ~
 
Lulu
WeChat ID: Simba20190729
M:+86 131 6230 2591
E:lulu@simbaevents.cn


Tips: 

*This article is an original article from FBIF, written by FBIF Planning Team. Welcome to forward it to your Moments unconditionally. If you want to repost it, please reply “Repost” to the official account to learn the rules for reposting.

*For FBIF submission and business cooperation, please contact Bobo (WeChat: fbifmedia1).


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