为偶像“倒奶”打投，《青春有你3》决赛前被紧急叫停 新华社评：别把青年人带沟里！
粉丝为了追星看演唱会、要签名都很常见，但为了追星“只要瓶盖不要奶”“成箱成箱倒牛奶”也实在难以理解。
近日，一段粉丝为“打榜投票”雇佣一群人将牛奶瓶盖一一拆开，并将牛奶倒入沟渠的视频在网上热传，网络综艺节目《青春有你3》由此引发网友争议。
根据节目规则，粉丝们要为喜欢的选手打投，就必须购买与节目联名的品牌饮料，取得留在瓶盖内侧的二维码，买得越多助力越多，粉丝所支持的偶像成团出道的机会就越大。
A video of pouring milk was circulated on the Internet. In the video, fans of the “Youth Have You” talent show hired a large number of workers. The large amount of yogurt purchased to vote for the rankings was unscrewed on the bottle, and then the milk was poured into the ditch.
一段倒牛奶的视频在网上流传。在视频中，“青春有你”选秀节目的粉丝雇佣了一大批工人。将购买的大量为打投的酸奶拧开瓶盖，然后将牛奶倒进下水道。
Because the voting QR code is printed on the inside of the bottle cap, if you want to vote, you have to unscrew the bottle cap, but fans buy so much yogurt for drinking, and they can’t finish drinking, so a lot of fresh milk is poured into it. The sewer was removed, leaving only the lid.
因为投票二维码印在瓶盖内侧，想要投票就得拧开瓶盖，但是粉丝们买了那么多酸奶，喝不完，所以大多就被倒进下水道冲走，只留下了盖子。
在视频中，牛奶被打开后直接倒掉。更不用说牛奶花了多少钱了，光是这样的浪费就让人觉得这三观全毁了。
Some netizens said that they had heard of pouring milk on such a large scale in the textbooks.
一些网友表示，他们听说过教科书上这么大规模地倒牛奶。（戳链接了解：历史重现？美国数十万加仑牛奶倒下水道）
Some netizens distressedly said that if it is distributed to passers-by, it is better than just dumping it.
一些网民痛心地表示，如果把这些奶分发给路人，总比直接倒了好。
#倒奶事件#引发热议后，选秀节目《青春有你》暂停录制、热门选手退赛、节目组、赞助商道歉。
On May 4, the recording of the follow-upprogram of the third season of “Youth with You” was urgently suspended.
5月4日，《青春有你》第三季后续节目录制被紧急叫停。
It is reported that the third season of“Youth with You” was originally scheduled to be broadcast live on the finals onMay 8.
据报道，《青春有你》第三季原计划于5月8日进行总决赛现场直播。
In theearly morning of May 5, IQIYIYouth with you 3 officialWeiboIn response, thepost said, sincerely accept and resolutely obey.
5月5日凌晨，爱奇艺青春有你官方微博做出回应，发文称，诚恳接受，坚决服从。
赞助商蒙牛真果粒也发文道歉。
CCTV News issued a comment today: Fans scan the QR code inside the bottle cap in order to buy tickets for the idol. As long as the bottle cap does not require milk, the milk will be poured in boxes and boxes…Behind this absurd way of chasing stars is the inducement of merchants and platforms.
央视新闻今天发表评论说：粉丝们只需扫描瓶盖内的二维码就可以给偶像打榜投票。只要瓶盖不要牛奶，成箱成箱的牛奶就会被倒掉……荒谬的追星方式背后，是商家和平台的诱惑。
With the formal implementation of the “Law of the People’s Republic of China on Anti-Food Waste”, there are rigid legal constraints on anti-food waste. Serious waste of food is a “crime against the wind” and should be severely punished in accordance with the law; merchants and platforms that mislead young people’s three views must be strengthened, and they must not be allowed to care only about product sales and program flow, and ignore the law and their own social responsibilities!
随着《中华人民共和国反食物浪费法》的正式实施，反食物浪费有着严格的法律约束。严重浪费粮食是“逆风犯罪”，应依法严惩；要加强误导青少年“三观”的商家和平台，不能让他们只关心产品销售和节目流程，而无视法律和自己的社会责任!
“只要瓶盖不要奶”“成箱成箱倒牛奶”，粉丝追星为什么会如此疯狂？谁又在粉丝的疯狂中获利？
华东师范大学传播学院副教授吴畅畅认为，粉丝为偶像“打投”雇人倒奶的行为，与当前选秀节目中的资本运作密不可分，“因为资本的逻辑会让粉丝有非常规、非理性的举动”。
吴畅畅分析，背后的资本会要求粉丝证明自己的偶像具有一定的商业价值，偶像本身是一种商品，是商业链的一环。粉丝的“打投”就好似一种KPI，采取量化计件的逻辑，粉丝必然就会陷入到某种疯狂的“厮杀”当中。中国的粉丝文化或者说粉丝经济，是由选秀和综艺节目反向推动的。平台、媒体、制作方、广告商其实形成了一个利益共同体。
新华社专门发文批评打投偶像将牛奶倒掉的浪费行为：这种浪费行为是误导、侵蚀了青年人的追求和三观，不只是把牛奶倒沟里，而是把青年人带沟里。
The milk pouring incident is in fact onlythe tip of the iceberg of the entertainment industry’s oddities. With the riseof domestic idol talent shows, it is not uncommon for fans to spend a lot ofmoney to make debuts for idols that have not yet worked.
倒牛奶事件实际上只是娱乐业诸多怪事中的冰山一角。随着国内偶像选秀节目的兴起，粉丝们为了偶像成功出道不惜花费重金已经司空见惯。
The reasons for raising funds are also diverse, such as purchasing peripherals, responding, controlling reviews, making statistics, proving the purchasing power of idol fans, and so on. Of course, the ultimate goal is to make the idol you love realize the dream-debut, become a star, and become a “star in the star” to the next level.
筹集资金的原因也是多种多样的，比如购买周边、轮博、控评、做数据，证明偶像粉丝的购买力等。当然，最终的目标是让你爱的偶像成功出道，实现梦想，成为明星，然后再成为“超级巨星”。
如何引导粉丝理性追星？吴畅畅认为，必须要对这类节目的制作逻辑、竞争态势、打投逻辑进行有效引导，才能让粉丝行为不至于走到这样一个极端、非常规的程度。
正如这位网友所说：偶像是星星，但你是自己的太阳。
新闻来源：archytele、vice、央视新闻
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