DOMANI | OPPO新加坡旗舰店3.0
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我们希望通过新的设计形式,给予品牌耳目一新的空间视觉形象的同时并明显区别于其他品牌手机商铺,打破传统固有的手机零售空间印象。
We hope that through the new design form, the brand will be given a refreshing visual image of the space while clearly distinguishing it from other brands of mobile phone shops, breaking the traditional mobile phone retail space impression.
整体空间氛围拥有手机品牌必将具有的科技感,但又同时有意将其时尚化,弱化其由于明确的营销目的对消费者所带来的攻击性。规避空间中出现明显的空间标志,且并不存在强制性的购买动线。为产品营销提供一个更具活力、更温和以及更加国际化视野的消费空间。
The overall space atmosphere has the technological sense of the mobile phone brand, but at the same time it intends to fashion it, weakening its aggression to consumers from clear marketing purposes. Obvious space sign does not appear in the space, and there is no mandatory circulation line. Provide a more dynamic, gentler and more international perspective for product marketing.
在道具尺度与形式探究中,注重空间功能性的可持续发展性,使其在未来使用时可以承载多种形式的零售活动,在满足传统零售功能的基础上,扩展其更多的可能性。
In the exploration of props scale and form, we pay attention to the sustainable development of spatial function, so that it can carry various forms of retail activities in the future and expand its possibilities on the basis of satisfying the traditional retail function.
天花造型在装饰作用以外必须承载各类功能性建筑构件,将天花以开槽的方式去整合所有设备,提高其整洁度。
The ceiling shape must carry all kinds of functional building components in addition to the decorative effect, and integrate the ceiling with all the equipment in a slotted manner to improve the cleanliness.
我们为空间研发了新型饰面材料—氧化铝型条。这种形似散热片的铝型条能够通过模数无缝拼接出任何所需尺寸从而降低由于墙面状态不同所带来的材料损耗。材料本身的锯齿状形态可以提升空间的科技感且有一定吸音降噪功能。
We have developed a new type of finishing material for the space - alumina strips. This aluminum strip, which looks like a heat sink, can be seamlessly spliced out of any desired size by modulus to reduce the material loss due to the different wall conditions. The jagged shape of the material itself enhances the scientific sense of space and has a certain sound absorption and noise reduction function.
家具的尺度变化在宽度与高度上均依照符合亚洲人的人体工学尺度,让消费者在使用过程中因为舒适度而感受到空间为品牌带来的亲和力。在这个过程中我们也需要通过找到展示台两端最适宜的尺度来平衡这个位置所产生的过大的距离感和有效的亲和力。
The scale change of furniture conforms to the ergonomic scale of Asians in terms of width and height, so that consumers can feel the affinity of space for the brand because of the comfort during use. In this process we also need to balance the excessive distance and effective affinity generated by this position by finding the most suitable scale at both ends of the display.
在选材上所有进行展示手机功能的展示台我们选择更显干净整洁的白色材料,使其不会干扰到本身所展示的手机产品颜色,避免环境中其他杂色对产品产生散焦影响。
In the selection of all the display stand for displaying mobile phone functions, we chose a more clean and tidy white material, so that it does not interfere with the color of the mobile phone products displayed by itself and avoids the defocusing effect of other color in the environment.
在与人更加亲密互动的非展示手机功能的家具选材上,我们选择以木质材料呈现,木材改善了金属材料所带来的冰冷感与距离感提升空间温和感与友好性。
In the selection of furniture for non-display functions that are more intimately interacting with people, we choose wood material. The wood improves the sense of coldness and distance caused by metal materials and enhances the sense of gentleness and friendliness.
地面主材波龙地毯其本身具备的降噪属性外,材质的柔软特性可以在手机产品不慎跌落的状况下最有效的保护手机。
In addition to the noise reduction properties of the ground main material Bolon carpet, the softness of the material can protect the mobile phone most effectively in the case of accidental drop of the mobile phone product.
在空间的照明系统中,根据品牌营销属性研发了现在空间中所呈现的灯具。它具备向上与向下两个同时工作的灯源,向下的光线满足了空间产品展示的基本照明需要,并且利用了台面的反射光线停留在人的面部,形成最佳拍摄光线效果,有助于手机摄像功能的体验。而向上发散的光线,利用天花的二次反射为空间提供了基础照明,这种利用光线反射的照明工作原理有效的降低了日常电能的损耗。灯具上方的凹槽设计,与可以导光的亚克力字体构件结合,增添了产品信息展示传播功能,并且易于更换,灯具在照明工作的同时解决了引导消费者一目了然的广告视觉载体。
In the space lighting system, the lamps presented in the current space are developed according to the brand marketing attributes. It has two light sources working up and down at the same time. The downward light meets the basic lighting needs of the space product display, and the reflected light from the table is used to stay on the person's face to form the best light effect. The experience of the mobile phone camera function. The upward diverging light uses the secondary reflection of the small ceiling to provide the basic illumination for the space. This lighting working principle using light reflection effectively reduces the daily power loss. The groove design on the top of the luminaire combines with the acrylic-inducing component that can guide light, adds product information display and dissemination function, and is easy to replace. The luminaire solves the advertising visual carrier that guides the consumer at a glance while lighting work.
外立面的视觉重点门头设计,我们采用了玻璃作为基本材质并在玻璃板面背部喷绘条形纹理,条纹既象征具有科技意义的条形码同时也改善了玻璃所自带的冰冷属性。不论在夜间还是日间,底色为白色的门头设计,更加凸显了品牌LOGO,并且优化了LOGO本身绿色的视觉显色效果。
The visual focus of the façade is designed with glass as the basic material and a strip of texture on the back of the glass. The stripes symbolize both technically significant barcodes and the icy properties of the glass. Whether at night or during the day, the white color of the door design further highlights the brand LOGO, and optimizes the green visual color effect of the LOGO itself.
项目名称 | OPPO新加坡旗舰店3.0
Name | OPPO FLAGSHIP STORE
项目地点 | 新加坡
Location | Singapore
项目业主 | 广东欧珀移动通信有限公司
Client | OPPO Mobile TelecommunicationsCrop., Ltd
完成时间 | 2018.12
Date | 2018.12
建筑设计 | 张星—东仓建设
Architectural Design | Vincent Zhang DOMANI
室内设计 | 张星—东仓建设
Interior Design | Vincent Zhang DOMANI
装置与陈列 | 张星—桉和韦森
Installation & Exhibition | Vincent Zhang A&V
协作设计 | 林翠如—东仓建设
Cooperative Design | DOMANI
施工单位 | JS WOODWORKING
Construction Side | JS WOODWORKING
OPPO新加坡旗舰店3.0
图纸呈现
手绘图
平面图
OPPO新加坡旗舰店3.0
公司介绍
DOMANI东仓建设成立于2005年,坐落于中国广州。致力为不同行业的前瞻性客户提供顶级的建筑、室内及产品的创意与设计,并为市场贡献完整的高水准商业设计作品。
DOMANI东仓建设在张星先生和余霖小姐的带领下,帮助众多企业获得全新的空间体验,并通过高溢价的商业空间作品带来卓越的市场反馈。其作品已囊括诸多国际权威赛事殊荣,并成为亚洲地区顶级设计机构之一。
DOMANI东仓建设秉持严谨的职业态度、卓越的设计团队与全面的项目控管模式,并结合庞大的项目顾问资源系统,通过多元化的空间作品呈现更具国际视野的企业态度。
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供稿 / DOMANI 東倉建设