Gucci launches ‘Gucci Off the Grid’ sustainable collection with celebrities including Jane Fonda
Gucci与多位艺术家合作,推出首个可持续环保系列
来源:Cpp-Luxury
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Gucci launches ‘Gucci Off the Grid’ sustainable collection with celebrities including Jane Fonda
Gucci与多位艺术家合作,推出首个可持续环保系列
来源:Cpp-Luxury
近日,开云旗下奢侈品牌Gucci打造了首个可持续环保系列——Off the Grid。该系列由品牌创意总监Alessandro Michele主理,旨在帮助推进集团可持续生产落地。
新系列主打中性风格,包括旅行箱、配饰、鞋类和成衣等产品。面料均使用可循环、有机、天然、可持续的材料制造,包括利用尼龙废料与用前/用后产生废料制成的ECONYL®再生尼龙。
配合此次新系列的发布,Michele也为之策划了广告大片,引入了“对话”的概念,表现了人们憧憬的乌托邦,在城市中建造一个树屋。
Off the Grid全球广告形象大片由摄影师Harmony Korine执导并掌镜,邀请了不同领域的知名人士参与广告拍摄,比如制作人、作家兼活动家的Fonda,吉他手、唱作人、唱片制作人兼演员的Miyavi,环保主义者兼探险家的David de Rothschild、格莱美奖获得者Lil Nas X,唱作歌手兼音乐制作人的King Princess等。
Gucci的故事在质朴的树屋里展开,与之同框出现的还有洛杉矶高耸的现代建筑和钢筋水泥。小巧的树屋粗糙搭建而成,种植着绿色的植物,未经加工的木板随心铺设着;透过植物看到背后光滑的玻璃幕墙、高耸入云的摩天大楼,形成强烈的对比。
品牌认为,树屋意味着一种简单生活方式,暗喻人们渴望逃离传统的制式生活,用心感受这种不同于日常的新体验。
从6月15日开始,Gucci在全球的艺术墙上也会更新,包括米兰Corso Garibaldi区的Largo la Foppa、东伦敦的砖巷、上海静安区的丰盛里等等。
Gucci还在其App上设置了互动游戏,邀请用户参与主题问答测验,内容与新系列及其循环生产过程相关。与广告片传递的概念呼应,成功答对完成测验的玩家可以建造一个属于自己的虚拟城市树屋。
Gucciis going off the grid, and turning to a number of talents, including Jane Fonda, to communicate a new sustainable project #GucciOffTheGrid.
The Italian luxury company will launch on Monday a collection that employs recycled, organic, bio-based and sustainably sourced materials, including the trademarked Econyl, a regenerated nylon made from nylon offcuts and pre- and post-consumer waste, such as abandoned fishing nets and carpets — transforming plastics that harm marine life and old materials that will likely end up in landfills into a new high-quality thread.
Called Off the Grid, this is the first collection by creative director Alessandro Micheleas part of the Gucci Circular Lines, an initiative created to support the company’s circular production.
The collection, which comprises genderless luggage, accessories, footwear and ready-to-wear. To mark the launch, Gucci is releasing a global campaign conceived by Michele. Photographer and director Harmony Korine lensed the Academy Award-winning actress, producer, author and activist Fonda; guitarist, singer-songwriter, record producer and actor Miyavi; David de Rothschild, environmentalist andexplorer; Grammy Award-winning rapper, singer and songwriter Lil Nas X, and King Princess, singer, songwriter, instrumentalist and music producer.
Theyare portrayed in a rustic treehouse, which is juxtaposed to modern towering concrete and glass buildings in Los Angeles. “The striking contrast between the small-scale, crudely assembled wooden structure, with its greenery and unfinished planks, and the slick, soaring skyscrapers that dwarf it, makes for whimsical images where our metropolitan explorers look like they are making amodest stand for the future of humankind,” stated Gucci.
“The treehouse and the simple way of life it represents becomes a powerful metaphorfor the desire to escape conventional life and enjoy the experience of livingmore Off the Grid,” said Gucci, noting that the photographs were taken beforethe Black Lives Matter protests.
Evenmore acute today in the wake of the coronavirus pandemic and the lockdown in countries around the world, Gucci said “human beings crave a connection with the outside world and are rightly fascinated by the power and majesty of nature, and highly value the joy there is in being able to live in a natural environment.”
The campaign will break on the Gucci Art Walls worldwide from June 15 in Milan’s Largo la Foppa, in the district of Corso Garibaldi; just off East London’s famous Brick Lane; Shanghai’s Fengsheng Li, Jingan district; Lafayette Street,in Manhattan’s SoHo neighborhood; Hong Kong’s D’Aguilar Street, Lan Kwai Fong, and Yongkang Street, Da’an District, Taipei.
Aspecial section on the Gucci app will allow users to challenge themselves to athemed quiz, responding to questions about the collection and its circular production process. Taking inspiration from the campaign’s concept, players can build their own city treehouse virtually by correctly answering questions.
Hermès opens new flagship store in Sydney, Australia
Hermès在悉尼打造全新旗舰店
来源:Cpp-Luxury
近日,Hermès在悉尼开出了一间全新的旗舰店,该店选址King Street 155号一幢极好的历史保护建筑内。
新店的规划也体现了这个老牌奢侈品的的零售哲学,800平方米的空间里,涵盖了品牌全系列产品。
门店入口保留了建筑原始大门的设计,开口面向国王大街和卡斯尔雷街的交汇处。走进店内,舒缓的配色使到店的消费者感到心情愉悦,墙壁色彩从原始大理石中的蓝色获取灵感,并辅以白色饰面的纹理质感。
一楼有珠宝、手表、丝绸和皮革配饰等。对于美容、香水爱好者来说,爱马仕全新推出的美妆产品及香水也都可以在这一层找到。
沿着引人注目的大理石和白蜡木楼梯走到地下一层,设计工作品牌邀请了巴黎建筑公司RDAI完成,设计细节十分考究。品牌表示,楼梯栏杆的设计意在向这间澳大利亚住宅致敬,灵感来源“澳大利亚榕树的令人印象深刻的气生根”。
地下一层的产品包括“马术”系列以及成衣和鞋类。爱马仕首次在澳大利亚为品牌的规划了家居用品、家具、餐具指定了空间,还有品牌自营的咖啡店。
为了庆祝新开业,爱马仕还展出了一系列特别设计的产品,比如与法国图形设计艺术家AM.Cassandre设计的铂金包、限量版真丝围巾等,为了向悉尼的户外生活方式致敬,还有印有花纹的冲浪板和滑板。
Hermès has opened its newly-relocated Sydney store within a superb heritage-listedbuilding at 155 King Street, known as the ‘Trust Building’.
Inline with the retail philosophy of the maison, the new Hermès Sydney store isgrand in scale, with 800 square metres of floor space featuring all “sixteenHermès métiers”, per a press statement from the brand.
Theentrance for the new Hermès retail sanctuary is through the reimagined originaldoorway of the store, found on the intersection of King and CastlereaghStreets. Per the press statement, once inside shoppers will be delighted withthe soothing colour scheme, the “blue tones in the original marble” inspiringthe hues on the store’s walls, which are complemented by the “white-finishedstucco”.
Theground floor plays host to a magnificent array of Hermès jewellery, watches,silk accessories, and leather accessories. For beauty and fragrance aficionados,the French house’s newest métier, Hermès Beauty, along with the brand’sperfumes, are also to be found on this level.
Shoppersare then invited to descend to the lower ground floor by way of theshow-stopping marble and ash wood staircase, designed by Parisian architecturefirm, RDAI—a staircase with as much attention to design detail (it was“fashioned by steam and made by hand” per the press statement) as a piece fromthe brand surrounding it. While Parisian-designed, according to Hermès, the styleof the staircase’s balustrade is a nod to its Australian home, channelling the“impressive aerial roots of the great Australian banyan tree”.
Onarrival at the base of the staircase, shoppers will find the famed “equestrian”collection along with ready-to-wear and footwear. For the first time inAustralia, Hermes has designated a space for the brand’s homewares, furnitureand tableware as well as have a coffee pitstop at a designated, six-seatertable.
Tocelebrate the new opening, Hermes presents a number of specially-designed“objects” including a “Birkin bag with the [late] French artist AM.Cassandre’sPerspective design, embossed in gold leaf; a limited-edition silk scarf; and,as a nod to the outdoor lifestyle of Sydney, a surfboard and skateboard withthis pattern on their decks”, per the press statement.
Givenchy appoints new creative director
Givenchy任命Alyx主理人出任品牌新任创意总监
来源:Retail in Asia
Givenchy于近日在其官方Instagram宣布,任命Matthew M.Williams为品牌创意总监,该任命自2020年6月16日起生效。
届时,Matthew M.Williams将负责品牌的男女系列,并于今年10月在巴黎展出其首个系列。
Matthew M Williams也曾是Kanye West创意团队Donda的成员之一。2015年,创立了个人品牌,ALYX。品牌设计工业风、机能感十足,还与多个品牌推出过联名系列,包括Dior、Stussy等,是不少潮流达人、时尚爱好者关注的品牌之一。
2016年,Matthew M. Williams作为八强之一入围LVMH青年设计师大奖赛决赛。至于继Virgil Abloh之后加入LVMH,是否会将该Givenchy转型为另一个属于年轻人的街头品牌还有待观察。
The House of GIVENCHY announced the appointment ofMatthew M. WILLIAMS as creative director, effective 16th June, 2020.
Matthew M. WILLIAMS will take on all creativeresponsibilities for Women’s and Men’s collections.
Sidney TOLEDANO, Chairman and CEO of LVMH FashionGroup, declared, “I am very happy to see Matthew M. WILLIAMS join the LVMHGroup. Since he took part in the LVMH Prize, we have had the pleasure ofwatching him develop into the great talent he is today. I believe his singularvision of modernity will be a great opportunity for GIVENCHY to write its newchapter with strength and success.”
Renaud de LESQUEN, CEO and President of GIVENCHY,stated, “I want to warmly welcome Matthew M. WILLIAMS to the beautiful MaisonGIVENCHY. I am convinced that, with his unapologetic approach to design andcreativity and in great collaboration with the Maison’s exceptional ateliersand teams, Matthew will help GIVENCHY reach its full potential.”
Matthew M. WILLIAMS stated, “I am extremely honoredto join the House of GIVENCHY. The Maison’s unique position and timeless auramake it an undeniable icon and I am looking forward to working together withits ateliers and teams, to move it into a new era, based on modernity andinclusivity. I am grateful to the LVMH group for trusting me with theopportunity to fulfill my lifelong dream. In these unprecedented times for theworld, I want to send a message of hope, together with my community andcolleagues, and intend to contribute towards positive change.”
Matthew M. WILLIAMS will present his firstcollection for the House of GIVENCHY in Paris in October.
Neiman Marcus receives US$ 250 million financing as part of bankruptcy reorganization
Neiman Marcus再获2.5亿美元的融资
来源:Cpp-Luxury
近日,美国奢侈百货Neiman Marcus已获得破产法院的批准,可以进行下一阶段的融资;据悉公司将重新组织业务并继续恢复营业。Neiman Marcus表示,获得了美国休斯敦地方法院的批准,可立即获得2.5亿美元的资金,并于9月获得最后1.5亿美元。
据悉,公司在5月正式向德克萨斯州南区破产法院申请破产保护时,法院批准其获得6.75亿美元的DIP融资。5月20日,Neiman Marcus获得该方案第一部分的融资,2.75亿美元。
Neiman Marcus董事长兼首席执行官Geoffroy von Raemdonck表示,品牌将逐步开放门店营业,并投资补充秋季货品库存,拓展数字业务,通过融资也将保证公司获得充足的流动性,确保业务连续。von Raemdonck认为品牌有望在2020年秋季摆脱困境。
Neiman Marcus近年来承受着巨大压力,新冠疫情在美国的大面积爆发,迫使品牌所有商店临时关闭。它列出的估计资产在10亿美元至100亿美元之间,与估计负债大致相当。
目前Neiman Marcus已经开始陆续开始恢复营业,包括奢侈品百货Bergdorf Goodman和连锁折扣店Last Call。
von Raemdonck表示,Neiman Marcus有90%左右的门店已经重新开放,线下门店的自取和个人预约服务也已经重新投入使用。得益于全渠道运营的成功推进,Neiman Marcus最近几周的业务表现强劲。
2018年8月,该公司宣布了一项以全渠道和供应链技术投资为中心的四年转型计划。作为重组计划的一部分,它最终可能会削减其门店组合。
Neiman Marcus has received approval from bankruptcy court to access the next phase of financing as it re-organizes its business and continues reopening stores. On Tuesday it announced that the United States Bankruptcy Court for the Southern District of Texas in Houston had granted it permission to immediately access $250 million and collect an additional $150million in early September.
The company originally got the green light for $275million when it filed for Chapter 11 protection early this month. In total, ithas access to $675 million in debtor-in-possession financing.
“This financing provides us with ample liquidity toensure business continuity as we gradually reopen our stores, invest in fall inventory and fund the expansion of our digital offerings as we continue ourjourney to become the preeminent luxury customer platform,” chairman and CEOGeoffroy van Raemdonck said in a statement. “Importantly, we remain on track to emerge from this process in fall 2020.”
Neiman Marcus, whose pressures have been years inthe making, filed for bankruptcy on May 7 amid weeks of speculation as the coronavirus pandemic forced the temporary closures of all of its stores across the country. It listed its estimated assets in the range of $1 billion and $10 billion, which is roughly on par with its estimated liabilities.
As it continues operations with new financing, the department store chain has begun reopening outposts under its flagship banner, as well as Last Call and Bergdorf Goodman stores, in accordance with state and local guidelines.
According to von Raemdonck, roughly 90% of its 43-unit brick-and-mortar fleet is “open to some degree,” whether for fullservice, curbside pickup, private appointment or a combination of those.
In August 2018, the company announced a four-year transformation plan centered on omni-channel and supply chain technology investments. It could end up trimming its portfolio of stores as part of its re-organization plan.
Frasers Group acquires 5.1% stake in Hugo Boss
Frasers Group收购Hugo Boss 5.1%的股份
来源:Retail in Asia
近日,Mike Ashley旗下Frasers Group已通过股票和衍生品收购了德国时装品牌Hugo Boss 5.1%的股份,进一步助力这个英国运动服饰和服装零售商进军高端市场的野心。
集团表示,此次投资反映了其与Hugo Boss的关系在不断加深,并且从长期来看,品牌具有发展潜力。Frasers Group计划成为提供支持的的利益相关者,为双方股东的利益创造价值。
Mike Ashley希望将Frasers变成运动商品界的Selfridges,复制其在伦敦牛津街百货商店的地位。Ashley对百货、高街零售的野心一直不小,收购其他业务和战略股权是该计划的一部分。
Mike Ashley’s Frasers Group, formerly Sports Direct,has taken a 5.1% stake in German fashion house Hugo Boss through stocks and derivatives, continuing his drive to take the British sportswear and apparel retailer upmarket.
Frasers said the investment reflected its growing relationship with Hugo Boss and belief in its long-term future.
“Frasers Group intends to be a supportive stakeholder and create value in the interests of both Frasers Group’s and Hugo Boss’ shareholders,” it said.
Ashley’s long stated desire is to make Frasers the“Selfridges of sport”, emulating the status of the department store on London’s Oxford Street. Buying other businesses and strategic stakes forms part of that plan.
He bought department store chain House of Fraser in2018, which counts Hugo Boss as a supplier, as does Frasers’ Flannels chain.