启发设计之源—玛祖铭立MATSU北京新陈列中心
带着春的活力,MATSU在德式设计中融合新时代精神,通过极具启发性的设计,为北京陈列中心带来焕然一新的面貌,也为办公空间添上一抹“春”的新生魅力。
玛祖铭立北京陈列中心此次邀请到anySCALE工作室合作,其主创设计师Andreas Thomczyk担纲此次室内设计。
下面让我们通过与Andreas Thomczyk的对话,走近这个新时代设计精神的空间。
Q: MATSU玛祖铭立
A: Andreas Thomczyk(anySCALE主创设计师)
Q1: 能否谈一谈此次MATSU北京陈列中心的设计概念、特色或空间布局?
Can you please talk about the designconcept, feature and spatial planning of the MATSU Beijing showroom?
A: 当我们开始设计MATSU北京陈列中心时,我们的定位是:一个开放式的空间,以一个非常大的办公休闲空间去陈列高品质的家具产品,能够满足咖啡和下午茶。而事实上,光华路SOHO大楼消防法规非常严格,我们必须保留整个陈列中心的中间走廊。而我们的目的是将这个障碍转化为客户的收益点。所以,最终我们将走廊转化成划分区域的方式,将开放式的空间分为两个区域,一个主要是展示区,将MATSU主力产品在这个大体量的展示架中陈列;而另一部分是公共休闲区,并配置上高品质的音响和照明设备,以使其可以灵活转变为活动区域。
When we started thinking about the concept for the new Matsu showroom we were thinking about an open space, a kind of large scale working lounge to display furniture, to work and to enjoy a coffeeor tea. Given the fact the fire regulations are quite restrictive for the GuangHua Lu Soho building we had to remain the public corridor situated right in the middle of the Matsu space. My aim was to turn this obstacle into a benefit forthe customers. The corridor now separates the open space into a display areawhere the newest products are presented on a large-scale shelf and into a lounge area where the sound and lighting equipment are of high enough qualityto turn the space into a party zone.
办公休闲空间
展示陈列空间
Q2: 北京陈列中心的空间中你最喜欢的是哪一部分?
Which part of the Beijing showroom do youlike most?
A: 我个人是非常喜欢三个独立房间中嘻哈街舞的涂鸦运用。涂鸦墙面让整个陈列中心保持着一种活力,即使空间中无人使用之时。
I personally like the idea we implement graffiti works of a hip-hop dude dancing along the show room’s back wall.These three cartoon paintings keep the show room vivid even when no one isinside.
Q3: 此次MATSU北京陈列中心中从家具配色,灯光色彩以及材质应用上(黑色与一些跳跃的颜色结合,入口天花上蓝紫色的氛围光,甚至墙面金色材质运用)都比较活力但又极具品质感。甚至加入了一些桀骜不驯的街舞涂鸦图案。当时为什么会朝着这个方向设计,你的想法是什么?
The items (the color matching of furniture,the color of the light and the material of the items; like the combination of black and some eye-catching bright colors, the blue-purple atmospheric lightand the golden color of the walls) in MATSU Beijing showroom express energy with a sense of quality, and in some instances give us the feeling of wildnesswith the hip-hop wall graphics. Why did you do the design like this and what was on your mind at the time?
这种感觉是不是让德式设计更有趣,更有活力?更具有新时代的精神?
Do you think this style makes the impression of German design more interesting, more dynamic? Embracing the spirit of a new era?
A: 我们喜欢对比所产生的魅力。我喜欢聪明的人,他们很有灵性。我喜欢运用清新的色彩让纯净的空间充满活力,我喜欢完美性、易用性。对于我来说,对比可以给人惊喜,可以让人们发现问题,从而认识到一些惊喜的事物。最让人遗憾的莫过于大家对于自己的环境和行为没有更多的认知。
Yes, I like the combination of contrasts. Ilike wise people looking wild, I like pure environments pepped up with freshcolors and I like perfection and ease of use. For me contradictions can besurprising and they can raise questions. And thus make people aware of something special. The most disappointing is when people do not recognize their environment and their own behaviour anymore.
可能吧,但我并不确定是不是特指德式设计。我的设计更多的是体现自身的设计特色,毕竟我已在全球各地工作生活25年之久。
Yes, maybe. But again I am not sure if this is particularly German. It might reflect more on my own personality and thefact that I’ve been living in an international environment for the past 25 years.
Q4: 大厅处的地毯很特别,上面有Design by anySCALE字样,可否谈谈“粉色水果刀”的来历吗?或者说你在此区域铺设这个图案地毯的想法。
The rug of the lounge area is very special,custom designed by anySCALE. Can we know the story of “the fruit knife of thecarpet”? Can you tell us the reason why you used this patterned rug in thisarea?
A: 它代表的是甜蜜的危险与矛盾-粉色和水果刀,当我们设计地毯时,这个概念吸引了我们。当我们看到它时,我们在想:不同冲突的成分在美食中的结合。
It is the contradiction of sweet and dangerous - pink color and fruit knives - which attracted us when selecting therug. We were thinking about a dish of opposing ingredients which complement one another.
Q5: 可否为我们简单介绍一下你当时是怎么与MATSU开始合作的?在这个项目合作的过程中,有没有遇到什么困难?又是如何解决的?
Can you briefly introduce to us the storyabout how you began your work with MATSU? In the course of this project’scooperation, did you encounter any difficulties? And how did you solve them?
A: 从2007年开始。我们就与MATSU合作,合作之初,我并没有意识到MATSU产品的高品质性,我也在犹豫选择时,MATSU北京销售团队强烈建议彼此合作一次。而第一个合作的项目便是挪威保险公司。而鉴于这个项目的成功,我们彼此了解之后,后来,又有了很多次愉快的合作,比如这一次的MATSU北京陈列中心。
We have been working with Matsu since 2007.The start of our cooperation was a little redundant because in the beginning Iwas not aware of Matsu's high quality products. I was also hesitant to use them,because at that time their Beijing sales team practically forced me to give working with them a try. We finally tried cooperating using a large scaleoffice project for a Norwegian Insurance company. This was a start of our continuous cooperation on various projects.
Q6: 你对MATSU以及MATSU家具的印象是什么?
How does MATSU and the furniture impress you?
A:I am impressed by the vision Mr. Cai had when he started to focus on German products during aperiod of time when there were only Chinese, mostly unqualified products, oralternatively American products on the market. He has the vision of a realentrepreneur.
在我看来,玛祖铭立是第一个将具有德国品质的家具产品和设计理念带入中国市场的企业。我对MATSU总裁蔡先生的国际化视野印象非常深刻!当时(2000年左右)的中国市场还只有本土化的产品,以及充斥着大量品质不良的产品,或者是美国的产品。而MATSU却突破性的将德国设计,德国办公家具带入中国。
Q7: 对于未来办公空间的设计趋势,你有什么预想?
What do you think about the design trend for future office spaces?
A:Increasingly independent from a single,dedicated space. Moving further away from what is considered as a typical working environment. Increasingly spread over several locations - home, office,train, airplane, coffee shop, etc. An increasing need for private working unitsin tandem with flexible shared environments for gatherings and informal meetings.
越来越远离于一个独立的、专门的办公空间,也就是说空间越来越多元化,具有多变性。传统的办公环境已弱化,而人们在不同空间中移动,家、办公室、火车、机场、咖啡厅等等。现今,私密专注办公空间与灵动的共享空间需要相互串联,以为了更好沟通与信息交流。
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关于anySCALE
anySCALE是一家专注室内设计及建筑的独家设计咨询公司,由来自德国的Andreas Thomczyk,来自奥地利的Karin Hepp以及来自中国的Tom Chan共同创立。其主要企业客户为戴姆勒,宝马,玛氏中国,北京东方广场,群邑等,与SOHO中国的合作历史可以追溯到10年前,并一直保持着长期密切的合作。
anySCALE is an exclusive design companythat focuses on interior design and architecture consultancy. anySCALE isco-established by Andreas Thomczyk from Germany, Karin Hepp from Austria andTom Chan from China. Some of anySCALE’s corporate clients include Daimler, BMW,MARS China, Beijing Oriental Plaza and GroupM. anySCALE has been workingclosely with SOHO China for the past 10 years.
Andreas Thomczyk的设计作品:Mercedes-Benz Advanced Design Center