WeChat Mini-Programs Report shows booming growth in 2018

Today, we bring you WeChat Mini-program data showing impressive growth:

• Time spent on WeChat Mini-programs daily went from 1.6 minutes per day to 9.8 minutes per day in less than a year

• 87% of WeChat mini-programs users spend more than 200 RMB per month

• Majority of WeChat mini-program users are now female users

The retention rate (Number of users coming back to Mini Program divided by the total new users on day 1) is 3% after the first week.

But some mini-programs manage to stand out: more than 50% of users come back to play Tiao-yi-tiao after a week.

According to iResearch, the amount of WeChat Mini Program users reached 400 million.

The launch of Mini Game in December 2017 was the tipping point. The game Tiao-yi-tiao was displayed as the screen opening game and created a surge in the Mini Program users. 

23% of users discover Mini Program via sharing from a friend. For brands it’s hard to get re-shares, especially since WeChat banned incentivized sharing. 

The Q&A Mini Games Tounao Wangzhe with over 10 million DAUs was deleted by Tencent due to incentivized sharing. 

The proportion of female users starts to increase, partially due to fashion KOLs and e-commerce platforms launching Mini Programs shops. For example, Pinduoduo is one of the major e-commerce Mini Programs.