Three Electronics Giants Put On Impressive Shows at 2017 IFA

IFA 2017 impressed participants with the latest innovation and trends in consumer electronics and home appliances. Hosted at Berlin ExpoCenter City last September, it’s regarded as the most influential EC trade show in Europe.   

Working with biggest names in the industry – AEG Electrolux, Hama and LG Electronics, we constructed three stunning booths welcoming visitors from around the world. 

As the leading agency for Hama's booth, we came up with “Power On” concept to highlight interactive connectivity between products. We designed the booth into two areas for consumer and business visitors to leverage its capacity to the maximum.

In addition, we regained back LG Electronics who we supported between 2011 and 2014 and added AEG Electrolux as our new client. 

“LG Electronics is a really exciting customer with a great emotional and innovative impact on the market. We are very proud to have regained the Group's account," says Christian Zimmermann, Uniplan’s CEO and owner. "We are also particularly glad to welcome such an exciting new customer as AEG Electrolux. Here we scored largely thanks to our expertise in the engineering area and our in-depth understanding of trade fair construction projects."

Stay tuned for more exciting news from Uniplan!