All-New Porsche Cayenne Launched in China

For Porsche superfans, this year Auto Guangzhou was filled with excitement as the brand uncovered the all-new Porsche Cayenne and hosted two exclusive evening events for VIP guests.  

It was a race against time but we took in the brand’s racing car spirit and transformed the 805sq.m. stand of the public viewing day into a memorable gala experience within less than two hours.  

And not only did we do once, but two consecutive days of flipping over day-to-night stand.  

Inspired by the Paris Dakar Rally where Porsche 959 - Porsche Cayenne's predecessor - took part, we created Porsche Space Portal allowing VIP guests to enter the world of Cayenne where anything and anywhere is accessible.

Guests could watch a live cooking show, a Parisian mime or a Catalan artist through interactive portals while a DJ was spinning and waiters kept pampering happy patrons with food and wine.

In the upstairs lounge, guests could watch craftsmen working leather and take home a personalized gift and took part in other club activities. At the end, one lucky member rolled back home a limited edition Porsche x Rimowa luggage.

This year Auto Guangzhou marks our first collaboration with Porsche for which we helped the brand to stage its press conference as well as operate the booth. 

To see more from Porsche’s auto show line-up roster, stop by Hall 8.1 T812. Auto Guangzhou opens its door until November 26. 

Stay tuned for more exciting news from Uniplan!