征稿 | 设计的祛魅与复魅
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设计的祛魅与复魅
主题策划：张波
祛魅（Entzauberung）首先被社会学家马克斯·韦伯用来描述现代社会中理性化对于整个社会文化的影响（1920）。科学理性、经济理性、信息理性等超越了信仰、神话、感受、传说、超验，以清晰、高效、平等的方式帮助我们理解和改造世界，将“魔法”剥离开来。有趣的是，韦伯在论述祛魅概念时，采用了园林作为类比，他认为前祛魅时代“世界仍然是一个伟大的迷人花园”，解释与幻想破灭的社会的对立面。本次专栏“设计的祛魅与复魅”计划从文化上和方法论上探访设计学科中的祛魅现象。
在科学认识比信仰更受尊重的近代，学科知识和技术通过设定理性目标而持续增长。在设计学科中，体现在评估指标的发展、实践标准的制定、生态发现的编纂等方面。这些带来了更高的信息准确性、更高效的设计过程、更优的生态功能、更平等的社会建成环境。
不能忽视的是，“设计之魅”正在这个过程中减弱。在祛魅过程中，诗意、奇迹、想象力、魅力、神话、超越、解释性、共鸣、象征、神圣等概念逐渐被学科边缘化；这些迷人的概念对于欣赏和设计至关重要，但在科学世界观中没有地位。面向理性目标的规范性过程主导着实践和课堂交流，这导致直接各地的设计项目在图形和建造方面呈现出越来越高的相似性。
最近的设计学科学术规范进一步侵蚀了“设计之魅”。研究人员倾向于接受适合“完全理解”的明确主题和方法，而远离那些抵制科学化的主题和方法。学术评估方法倾向于短期的高产量，在严格的社会和自然科学框架内进行精细研究的高产出，而不是探索和延续“设计之魅”。
因此，本专栏呼吁各位同仁思考设计学科中“祛魅与复魅“问题。我们认为，应该通过尊重所有合理化改进，同时有目的地拥抱魔法思维来建立复魅，而不是扭转祛魅趋势。追求“设计之魅”应该在多个层面上获得理论的合理性——作为设计目标和概念，作为研究主题和领域，作为学术评估标准。归根结底，“设计之魅”是保持永久学科魅力的不竭源泉。
本专栏鼓励作者讨论以下问题。文章可以是理论的、历史的、实证的、案例研究等。
• 在设计和施工过程中，是什么捕捉、增强或创造了“设计之魅”？
• 教育工作者应如何将求“设计之魅”作为教学目标？
• 复魅能否刺激研究人员发展更多与设计相关的学术研究？
• 祛魅的概念可以用来考察设计诸学科中的历史时刻吗？
• 面对不断变化的世界和技术，设计的核心价值和技术应该如何重新定义，使用祛魅和复魅的概念？
• 语言在追求设计魔力和规范设计过程中扮演什么角色？
• 新技术是否也提供了在设计过程中和/或作为设计结果追求“设计之魅”的工具，如何实现？
本刊现诚邀相关研究者贡献对以上议题（但不限于以上范围）的深入研究和真知灼见。
投稿事宜
打开《建筑师》杂志官网
（http://thearchitect.cabp.com.cn）→“作者登录”进入投稿。
※ 注：“稿件类型”请选择：“设计的祛魅与复魅”。
字数6000～9000字为宜，根据内容需要，可适当放宽。
先投先审，编辑部会及时反馈审稿意见。
收稿截止日期：2023年10月31日。
英文版：
Call for Submission to the Special Issue:
Disenchantment and Re-enchantment of Architecture
Guest Editor: Bo Zhang
Disenchantment (Entzauberung) is first used by sociologist Max Weber to describe the effects of rationalization culture in modern society (1920). Science, economic rationalism, information, etc. have overridden supernaturalism, religious belief, myths, and legends, aiding the world with clarity, efficiency, and equality while stripping the magic out. Weber interprets the opposite of the disenchanted society, by analogy with a landscape design that "the world remains a great enchanted garden". This special issue plans to visit the phenomena that disenchantment takes place in architecture, landscape architecture, and other design disciplines culturally and methodologically.
In the recent century when scientific understanding was more highly valued than belief, disciplinary knowledge and techniques grew by developing and utilizing processes more oriented toward rational goals, as evident in the development of evaluation Indexes, enactment of best practice standards, codification of ecological discoveries, elaboration of pedagogical strategies, and so on. These gave rise to greater accuracy of the information, more efficient design process, and built environments of improved eco-functionality and social equality.
One cannot ignore that the spirit and quality of enchantment diminish with the improvement’s disenchantment brought about. The notions such as wonder, imagination, enchantment, myth, transcendence, interpretation, resonance, sacredness, and so on -- the mesmerizing notions that are crucial and intrinsic to appreciating and designing a place but have no place in a scientific worldview -- were gradually displaced. Prescriptive processes oriented towards rational goals dominate the practice and classroom communication. Designed projects present increasingly virtuous quality as well as high similarity, in graphics and as built.
Recent scholarly norms in design further encroach on the magic left. Researchers tend to embrace the topics and methods suitable to the ‘completely intelligible’, while distancing those who resist scientificalization. Academic assessment methods favor high outputs of refined research within rigid social and natural science frameworks rather than those exploring myths.
This issue calls on a collective effort in contemplating the disenchantment and in taking actions to re-enchanting design. Rather than reversing the disenchantment trend, all authors may consider that re-enchantment should be built by respecting all rationalization betterments while purposefully embracing magical thinking. To pursue wonder should be legitimized at multiple levels, as design goals and concepts, as research topics and areas, and as academic assessment criteria. Ultimately, enchantment is an inexhaustible source to maintain a permanent disciplinary charm in design.
The authors are encouraged to discuss the following issues and beyond. The article could be theoretical, or historical, empirical, or case studies, etc.
· In the design and construction process, what captures, enhances, or creates enchantments?
· How should educators promote the pursuit of enchantment as a pedagogical objective?
· Can re-enchantment be a stimulus for researchers to develop more design-relevant scholarship？
· Can the concept of disenchant be used to examine the historical moments in design?
· How should the core values and techniques of design to be redefined, using the concept of disenchantment and re-enchantment, confronting the changing world and technologies?
· What role does language play in pursuing the magic in design and standardizing the design process?
· Do the new technologies also provide tools to pursue magic in the design process and/or as a design result, and how?
Notes:
Open the official website of The Architect（http://thearchitect.cabp.com.cn）→Click on“作者登录”to enter the submission system.
The appropriate word count is 6000-9000 words.
Deadline for submission: October 31, 2023.
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