“城市未来”发布 INTRODUCING URBAN FUTURES
未来有哪些动因将促使我们设计出受到人们喜爱的城市和场所？
What will drive the future design of cities and places people love?
现今，全球超过半数的人口居住于城市的中心，我们怀着巨大的热忱来协助解决全球城市所面临的挑战。
With more than half the world’s population now living in urban centres, we are passionate about helping to address the challenges faced by cities around the world.
“城市未来”是我们进行城市研究、引发思考及激发创意的新平台，探索哪些动因会影响未来如何设计出受到人们喜爱的场所。
Urban Futures is our new platform for urban research, speculation and ideas, exploring what will drive the future design of cities and places people love.
“城市未来”项目可以是一个巧妙的设计提案，一场精心策划的活动或是一项关于复杂城市命题的深度研究。
An Urban Futures project may be a clever design proposition, a curated event or the in-depth research of a complex urban issue.
每个项目都能起到抛砖引玉的作用，开启我们对城市未来更广泛的讨论，同时也能展示设计如何释放场所的潜力，为生活及工作在这里的人们创造更大的经济、社会及文化价值。
Each one is a conversation-starter, a contribution to the broader discussion about the future of our cities, and a demonstration of how design can unlock the potential of places to deliver more economic, social and cultural value for the people who live and work in them.
365个创意 - 全年天天好点子
365 ideas – an idea a day for a whole year
这个项目从HASSELL内部发起， 充分发挥整个团队的洞察力与想象力。我们邀请每个事务所的同事为当地无人喜欢的空间或场所出出主意，可以设立一个临时装置、创造一种新的城市体验，或是提出解决城市主要挑战的新方法。
We began this conversation with our own people, tapping into the insights and imagination of the whole HASSELL team. We asked people in every studio to generate ideas for an unloved space or place in the city. This could be a pop-up installation, a new city experience or a new way of approaching a big urban challenge.
我们共收到了365个点子 – 恰好全年天天一个创意。
We received 365 ideas from our team – one idea for each day of the year.
试想一段废弃的高速公路变成了瀑布、你可以向一根互动 “意见杆”提出你对于如何优化城市的想法、或是在等地铁时能看上一小段电影短片。
Imagine seeing a disused motorway turned into a waterfall. An interactive 'opinion pole' that collects your thoughts on improving the city. Or watching a (very) short film festival as you wait for your next Metro.
这些大相径庭的创意中，即有具备趣味性甚至是异想天开的，也有技术流未来派的，更有一些是完全现实可行的（我们已经开始准备将其中一些想法转化成具体项目了）。
These diverse ideas spanned from the playful and whimsical to the techno-futuristic to the absolutely viable (some of which we are already looking at developing into real projects).
在接下来的几个月，我们将分享这些具有启发性的创意，同时一并介绍创作者。
We look forward to sharing some of these inspiring ideas – and their authors – over the coming months.
“城市未来”是我们针对所居住城市的未来
进行探讨和对话的一部分。
URBAN FUTURES IS PART OF THE BIG CONVERSATION ABOUT THE FUTURE OF OUR CITIES
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