Huawei gives out free power banks to Apple fans at iPhone launch

Chinese tech giant Huawei took their marketing strategy to a whole new level last week, distributing free power banks to people waiting overnight for the release of the iPhone XS and XS Max at an Apple Store in Singapore.

Staff sporting Huawei tees were spotted weaving through the long queue outside the Apple Store on September 20th, handing out free swag to the idling masses.

“Here’s a power bank,” the box quipped. “You’ll need it. Courtesy of Huawei.”

According to Mothership.sg, Huawei gave away approximately 200 10,000mAh units, which retail at around $60 (but are available on Taobao for ¥159).

And Huawei wasn’t done trolling. They also handed out free juice at the iPhone launch event of Apple’s flagship store in London. Huawei staff pulled up in a van with branded decals reading “ju%ce that lasts,” providing charging outlets and to-go cups of juice with “no traces of apple” to those waiting in line.

In July Huawei leapfrogged Apple for the second largest share of the smartphone market, according to several research analyses based on the number of devices both firms shipped in the third fiscal quarter, which ended June 30th. 

Huawei is set to unveil its next-generation Mate-series phones — the Mate 20 and Mate 20 Pro, which boast advanced artificial intelligence features — in London next month. 

[Images via tech360 / AndroidCentral]

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